Journal of the Association for Consumer Research

How does P&G turn research into products and solutions? Join James Denbow, R&D expert at P&G, as he shares insights. Get inspired with new ideas for experimental approaches & research questions! April 2 | 11am-12pm EDT Log in for more info: acrwebsite.org

If you’re of a certain age, you probably remember the hit 1990’s song “More Than Words.” This webinar is even better! On April 9 @ 11am EST, join issue editors Ann Konrad, Sarah Moore, & Peeter Verlegh + authors of the work in this JACR issue! Details: acrwebsite.org/jacr/jacr-webi…

Today is the day! Be sure to submit your work by 23:59 ET! ✅🏙️ I’ll save you a step: acrwebsite.org/events/acr26/

“Home Alone” takes place in Chicagoland, and ACR 2026 will take place in the heart of Chicago this September. Don’t let Kevin McCallister down: submit your project by *tomorrow*, March 12! Here’s the link: acrwebsite.org/events/acr26/

Join JACR issue editors Simona Botti, Eileen Fischer, & Gita Johar + guests Sheena Iyengar, Cristel Russell, & Klaus Wertenbroch for the Control and Consumption issue webinar on April 9, 2026, 9-11am EDT! 🥳 Register here: zoom.us/meeting/regist…

The ACR submission portal closes in 6 days! Check out the details and submit your work here: acrwebsite.org/events/acr26/

The ACR 2026: Chicago submission portal is now available! Please submit your projects by March 12, 23:59 Eastern U.S. 🥳 Link: acrwebsite.org/events/acr26/

In addition to the two great webinars shared this week, here’s a third featuring discussions on articles published in the JACR issue on Collaborative Approaches to Create Positive Social Impact! February 19, 2026 3:00pm Central Zoom info posted soon: acrwebsite.org/jacr/jacr-webi…

** Upcoming JACR Webinars ** 1) Digital Platforms & Consumption: March 9, 2026, from 10:00am to 11:30am Eastern. Register here: zoom.us/meeting/regist… 2) Control and Consumption: April 9, 2026, from 9:00am to 11:00am Eastern. Register here: zoom.us/meeting/regist…

Setting a deadline? According to Chae & Burson (2026), deadlines set on the first of the month increase motivation to complete the task. Why? That date compresses the perceived time in which a task must be completed. Let colleagues know Feb 1 is coming! journals.uchicago.edu/doi/abs/10.108…

New year, new you? According to a JACR paper by Williams & LaBoeuf, we think we have more control over our future than we did in our past. Why? Because we are more aware of our past constraints than potential future constraints. Check out the full paper: journals.uchicago.edu/doi/10.1086/74…

To learn more about upcoming virtual workshops, conference info sessions, and more related to these issues, please visit: journals.uchicago.edu/toc/jacr/curre…

2) Cultural Influences on Decision Making and Marketing | Deadline: April 1, 2026 (Editors: Carlos J. Torelli, Sharon Shavitt, Chi-Yue Chiu) 3) AI in the Consumer Marketplace | Deadline: April 1, 2027 (Editors: Bernd Schmitt, Ana Valenzuela, Reto Hofstetter, and Luca Cian)

Welcome back! A new year brings new opportunities to submit your research to JACR! 🥳📝 Here are some upcoming issues… 1) Evaluating Psychological Measures for Consumer Welfare and Market Behavior | Deadline: Feb 1, 2026 (Editors: Martin Reimann & Joel Huber)

Wishing you a relaxing, enjoyable holiday season! May the experiences provide value that few material items can (…although we welcome experiments testing these ideas and their boundary conditions)!😉🎁🥳

Upcoming Webinars for JACR issue on Cultural Influences on Decision Making & Marketing: January 26 (10am or 7pm Central - links available in private ACR LinkedIn & FB groups). Issue eds will address scope, evaluation criteria, & your questions! Submission deadline: Apr 1 2026

For those celebrating, we wish you a wonderful, relaxing Thanksgiving holiday! Special thanks to our many volunteers, reviewers, editors, and colleagues. We appreciate our community of collaborators and friends! 🦃

Are financial resources the primary determinant of highbrow experiences like the opera and art exhibitions? Not so, say Gladstone & Bellezza (2025). Cultural and social capital matter more than economic capital. Learn more in their JACR paper: journals.uchicago.edu/doi/abs/10.108…

JACR CFP! Does your work explore: 1) Physiological measures and customer well-being? 2) Cultural influences on decision making? 3) Digital platforms and consumption? 4) Vision and perception in consumer technology? 5) Control and consumption? Submit: journals.uchicago.edu/toc/jacr/curre…

We hope everyone made it home safely from ACR 2025! It’s never too early to start planning, so be sure to mark your calendar for ACR 2026: Chicago! The Windy City is ready to welcome you Sept. 24-27, 2026! 🏙️