John-Michael Morgan

Final Trailer. Big Game Spot. Sunday.

If you are a freelancer or service provider (e.g. a designer, illustrator, email marketing expert, etc) — please don't make this mistake with your newsletter. The goal of your newsletter is to get HIRED, not to sell courses or grow your list. That means you want to write emails like they are proof of your work and expertise that make people more likely to hire you. It's tempting to write newsletters to people like you are a teacher who wants to pass down your knowledge to other students. But students buy courses. They don't hire you directly (in most cases). It's okay if you have a smaller list as long as it is filled with people who are more likely to hire you for much higher rates than you would sell a few courses. A well-run newsletter does a few important things for a service business: ✍️ Educates potential clients on the value of great design and how it impacts their growth and credibility 🤔 Keeps you top of mind so when they’re ready to hire, you’re the obvious choice 🥇 Positions you as the expert—someone who delivers services AND understands the big picture 📂 Filters your audience so you attract subscribers who want to invest in your services This requires intention about what you publish and who you attract, but it's incredibly effective when done well. You don't need to sell 500 courses at $200 to make $100K You need to find 20 clients to pay you $5,000 to make $100K And you can find 20 right-fit clients in a list of 500 subscribers, provided you're sending them newsletters that makes it clear you're here to help them as a service, not a teacher.