John M. Mathes
1.8K posts

John M. Mathes
@John_Mathes
Name, Brand and Marketing Strategist with a focus on credit unions, community banks and retail. Director of Retail Strategy at NewGround International.
Alpharetta, GA Katılım Ekim 2008
876 Takip Edilen984 Takipçiler

Lots of opportunity out there for niche banking. Seniors and retirees are the latest --> lnkd.in/g_d3zUjD
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Great opportunity if you like translating brands into branded space! #brandedspace lnkd.in/grMBAUAB
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How's this for branded space? Branches as billboards! lnkd.in/gFsG8MYG
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75% of Chase account holders go to a branch regularly. How about your base? Make sure you have a branded space network for them to visit. #brandedspaces lnkd.in/gkggmgQX
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Start-to-finish drone shots of the incredible new branded space for Maui County FCU's main office --> lnkd.in/g39rPkZu
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Brilliant! A new niche-targeted digital bank for small business owners... Owners Bank. And, it's been launched by a traditional bank! lnkd.in/gt72gpvs
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Evidence that consumers really are in charge --> lnkd.in/gpZY9xNE
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Come to NewGround for a branded space of your own. #brandedspaces lnkd.in/gQwzgSqD
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Make any space your branded space. Mercedes-Benz did it in an upscale retail center. #brandedretail #brandedshowroom #brandedspace lnkd.in/gNDne_YG
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"Features can be copied. A relevant, differentiating brand definition can be owned." ---> lnkd.in/gTdUQCtM
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"For a brand to stand out, it must move away from the unique selling proposition (USP) and adopt a unique point of difference (UPD)." ---> lnkd.in/g5q3S2cg
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The balance of in-branch human vs. digital transactions varies for every one of our clients at NewGround, but the common denominator is that they are all designing a balance. #brandedspaces lnkd.in/gNtzbuG5
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As purpose has become commonplace, it is no longer differentiating. lnkd.in/gP4Q5F4D
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There’s more Zelle transactions sent by BofA customers than there are checks being written by them! lnkd.in/g4ipfhXf
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"Focusing on features alone is death-wish marketing. Features can be copied. The brand experience cannot." ---> lnkd.in/d5in4vst
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