John M. Mathes

1.8K posts

John M. Mathes

John M. Mathes

@John_Mathes

Name, Brand and Marketing Strategist with a focus on credit unions, community banks and retail. Director of Retail Strategy at NewGround International.

Alpharetta, GA Katılım Ekim 2008
876 Takip Edilen984 Takipçiler
John M. Mathes
John M. Mathes@John_Mathes·
Lots of opportunity out there for niche banking. Seniors and retirees are the latest --> lnkd.in/g_d3zUjD
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John M. Mathes
John M. Mathes@John_Mathes·
Start-to-finish drone shots of the incredible new branded space for Maui County FCU's main office --> lnkd.in/g39rPkZu
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John M. Mathes
John M. Mathes@John_Mathes·
Brilliant! A new niche-targeted digital bank for small business owners... Owners Bank. And, it's been launched by a traditional bank! lnkd.in/gt72gpvs
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John M. Mathes
John M. Mathes@John_Mathes·
"Features can be copied. A relevant, differentiating brand definition can be owned." ---> lnkd.in/gTdUQCtM
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John M. Mathes
John M. Mathes@John_Mathes·
"For a brand to stand out, it must move away from the unique selling proposition (USP) and adopt a unique point of difference (UPD)." ---> lnkd.in/g5q3S2cg
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John M. Mathes
John M. Mathes@John_Mathes·
The balance of in-branch human vs. digital transactions varies for every one of our clients at NewGround, but the common denominator is that they are all designing a balance. #brandedspaces lnkd.in/gNtzbuG5
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John M. Mathes
John M. Mathes@John_Mathes·
There’s more Zelle transactions sent by BofA customers than there are checks being written by them! lnkd.in/g4ipfhXf
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John M. Mathes
John M. Mathes@John_Mathes·
"Focusing on features alone is death-wish marketing. Features can be copied. The brand experience cannot." ---> lnkd.in/d5in4vst
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