Johnny Page | B2B SaaS Coach

@simonecanciello I built this. Jurni.to

why is NOBODY building a mobile app for the 30-day challenge? 1. 291k weekly searches 2. women are the main target 3. super viral with shorts imagine an app that guides you through daily habits like “sleep at 10pm” or “study 2 hrs”. this is EASILY a $30k/mo app.

Fix activation issues by increasing customer commitment at purchase. Higher stakes lead to higher follow-through and engagement.

Regularly reevaluate your SaaS pricing. Aligning plans with actual customer use reduces churn risk and boosts expansion revenue.

Sales tip: BAMFAM (Book a Meeting from a Meeting). If you can’t close, secure a follow-up before ending the call. Keep the process moving forward.

Founders: Don’t outsource the decision of what content to create. Stay involved as the tastemaker to ensure it resonates with your ideal customer.

Zendesk’s Demo on Demand is one of the best I’ve seen. While waiting for a sales rep, their “choose your own adventure” videos kept me engaged and informed.

Fix revenue issues from the bottom up. Start with your close rate—plug leaks at the bottom of the funnel before driving more traffic.

Cold emails are competitive. Go hyper-personalized with a Dream 100 list, and lead with value using a strong lead magnet.

Founder-driven content > brand content. It’s more relatable, effective, and builds a stronger brand—and a stronger founder.

Video content is becoming essential. Buyers crave authenticity and do research through video-first formats. Don’t rely on text alone to connect.

Content marketing tip: Create content in the format your ideal customer prefers. Meet them where they are, and reduce friction in the funnel.

Creating awareness content? Ask prospects what pain led them to search, then create content using those exact words. Meet them where they are.

Content marketing has two main buckets: 1. Funnel content to guide buying decisions 2. Channel content to drive traffic Both are essential for growth.

The best time to ask for a customer testimonial? Right after they’ve had a win. Start small, build trust, and ask for more over time.

Your website is not a “set it and forget it” project. It’s a critical part of your sales funnel that needs regular updates and optimization. Treat it like a process, not a one-time task, and watch your growth soar.

If a sales rep isn’t delivering in the first 8 weeks, try this: 1. Track their activity. 2. Set clear benchmarks. 3. Implement daily stand-ups. If nothing changes, it’s time to consider moving on.

Instead of focusing on cutting expenses, shift your mindset to increasing your earning potential. If you triple your income, the small stuff takes care of itself.

High churn? Start solving it with better sales alignment, not just product changes. Set the right expectations, support customers through activation, and refine the product after.

Quick fixes (“chocolate”) help your customers today, but long-term growth comes from sustainable solutions (“broccoli”). Address immediate pain points, then earn trust for more.

Gut feel can take you far, but when you hit $5M ARR, it’s all about the data. Start leveraging it to scale your SaaS—knowing where each dollar goes and how it performs is critical.