Jon Miller retweetledi
I rarely publish guest posts on chiefmartec. This epic essay by @jonmiller — Predictions for B2B Go-To-Market in 2026 — was so good I made an exception.
Jon certainly has the cred: the co-founder and original CMO of Marketo, a leading architect of modern B2B marketing and ABM as we know it, and now the co-founder and CEO of a new stealth AI startup in this space.
But it's his thinking in this piece, regardless of his résumé, that lit up my eyes and my brain and had me nodding from page to page.
He has 12 predictions that he covers in great depth, bringing his rationale and cited receipts for each:
1. Marketers will being marketing to agents, not just humans.
2. AI will completely transform legacy SaaS martech — but not in 2026.
3. Composable stacks will be mainstream by 2030, but <20% will adopt in 2026.
4. Context engineering will emerge as a recognized practice across GTM teams.
5. Reasoning AI will begin replacing rules-based automation.
6. Journey orchestration shifts from rules to AI playlists, delivering on the 1:1 promise.
7. AI inbox gatekeepers will turn email marketing into earned media.
8. Taste, trust, and accountability will become the antidote to AI slop.
9. Public intent signals will commoditize; proprietary signals generate "alpha."
10. Where martech is heading beyond 2026.
11. Rapid-fire mini-predictions.
12. AI-driven uncertainty will intensify in 2026; preparation is the only answer.
It's a good 30-minute read, but absolutely worth your time:
chiefmartec.com/2026/01/jon-mi…
#marketing #martech #AI
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