Jonathan Milligan

What's the difference between how you feel when you're "chasing a goal" versus when you're "running an experiment"? Have you experienced both?

Think about a goal you've been carrying for a while but haven't made much progress on. What would it look like to turn that goal into a small experiment instead?

You don't need to know where you're going to take the next step. You just need a clear hypothesis and a willingness to see what happens.

The pressure of a big goal often stops you from starting. The lightness of a small experiment makes it easy to begin today.

Most of us were taught to set a goal, make a plan, and push through until we hit it. But goals lock you into an outcome you chose before you had any information, and experiments let you stay curious, adapt, and keep moving.

A goal asks "Did I succeed or fail?" — an experiment asks "What did I learn?" and that single shift changes everything about how you show up.

The coaches and creators I've worked with who struggle most with revenue aren't struggling because their ideas are bad. They're struggling because they've convinced themselves that wanting to be paid for their expertise is somehow at odds with wanting to help people.

I just made a Cold List Revival Swipe File for writers + coaches who’ve ghosted their email list and want replies, clicks, and client convos by Friday. Want me to send it your way? Comment REVIVE below if you want it!

@deividas_tok Exactly! Its almost as if constraints improve creativity 😀

@JonMilligan I have been doing this for my Linkedin content, and it just makes everything so much easier. Less thinking what to write, more structure for your audience...

🧠 Feeling scattered? Theme days might save your sanity. Most creators don’t realize how much context switching is draining their energy. One minute you're writing… the next you're answering emails… then you're trying to film a video… and your brain never gets a chance to settle into flow. Here’s the simple fix: Give every day a theme. Monday → Marketing Tuesday → Teaching Wednesday → Writing Thursday → Content Creation Friday → Strategy That’s it. No fancy system. No new software. Just clarity. Creators who use theme days report 3x more output and half the decision fatigue. Why? Because your brain loves predictability. When it knows the mission for the day, it performs better. This week, try it for yourself. 👉 Pick a theme for each day—and watch how much more focused and productive you feel. Your week doesn’t need more hours. It needs more intention.

👉Join us for the Give Back Workshop here: jmill.biz/giveback2025

In Tanzania, children are not allowed to attend school... ...unless they own a pair of shoes. Unfortunately, Kwale (a young boy) had no shoes. Kwale and his mother prayed for a miracle. And their prayer was answered, not by a stroke of luck, but by a simple Christmas Shoebox. This Shoebox, part of the Operation Christmas Child project, carried a surprise — a brand-new pair of shoes. The miracle wasn't just that the shoes were new, but that they were the exact shoe size Kwale needed! With just a pair of shoes, Kwale's dream to attend school became a reality. Isn't it amazing how a humble shoebox can change a life forever? Now, imagine if YOU could help create such miracles too. Next Tuesday, Dec. 16th, from 3-5:30 Eastern, we are hosting a Give Back Workshop. For a small donation of $30 to Operation Christmas Child, you can join our 2.5-hour workshop on Building Your AI Team for Your Business using Sintra AI (and get the recordings). 100% of the proceeds go directly to Operation Christmas Child. Not only will you learn how to use AI agents in your business, but your contribution will help create more shoebox miracles for children like Kwale. But remember, this isn't about the shoes or the shoebox. It's about opening doors and creating opportunities for those in need. So why not join us next Tuesday and help write a new story of hope? More info on the workshop + how to donate below 👇👇 Your Message Matters, Jonathan Milligan P.S. Take four minutes right now and watch Kwale's Answered Prayer (bring your tissues - it's a powerful story!).

@FJacquelyn29315 Thanks. I'll look into it.

@JonMilligan yo congrats!! btw we switched to Effie for drafting chapters 🙌 rly nails the AI collab thing while keeping ur voice intact ✨ works great w writing projects like this effie.pro #amwriting

🎉 BIG NEWS! My new book is officially LIVE on Amazon! 📚 The 90-Day Author: How to write and launch your book using AI without losing your voice in 90 days or less Whether you've been dreaming about writing your book for years or you're ready to finally get it done, this book shows you exactly how to leverage AI as your writing partner—without sacrificing your unique voice and authenticity. 🚀 LAUNCH WEEK SPECIAL: Grab your copy for just $0.99 this week only! If you've ever thought "I have a book in me, but I just don't have the time," this is for you. Let's make your author dreams a reality—together. 👉 Head over to Amazon to get your copy now! #The90DayAuthor #NewBookAlert #AuthorLife #AIWriting #BookLaunch #WritingCommunity #BecomeAnAuthor

📩 Followers don’t grow your business. Your email list does. Most creators are chasing the wrong metric. They’re refreshing follower counts… watching algorithms swing… celebrating spikes that disappear the next day. But here’s the truth that changes everything: Growth comes from traffic you control. Social platforms decide who sees your content. Your email list? You decide. Creators who track email growth every week see 3x faster revenue growth than those who chase follower numbers. Because an email list is an asset, not a vanity metric. So here’s the real question: 👉 What would happen if you spent the next 90 days obsessing over email growth instead of followers? My bet? Your business would look completely different. Build the platform you own. Not the one the algorithm owns.

🎁 Looking for a Christmas present for the aspiring writers, coaches, speakers, or creatives in your family? 🎁 Grab them a copy of The Daily Messenger Book. It contains 365 short motivational readings that will help them make a bigger impact and share their creative work in 2026. This isn't just another book sitting on a shelf. It's a daily companion designed to fuel their creativity, boost their confidence, and remind them that their message matters—every single day. Whether they're just starting out or scaling their platform, The Daily Messenger provides: ✨ Daily inspiration tied to real-world creative challenges ✨ Practical insights from a 7-figure creator who's been there ✨ Encouragement when self-doubt creeps in ✨ A proven framework for turning their message into income Perfect for stocking stuffers, meaningful gifts, or that person who needs a daily dose of motivation to keep going. Your Message Matters. Help someone you care about remember theirs. 🎁 Just search "The Daily Messenger Book" on Amazon!

🎯 Stuck on what to create next? I used to sit in front of a blank screen, waiting for “the perfect idea” to show up. But everything changed when I started asking myself one simple question: What problem did my audience ask me about this week? That one shift turns content creation from guessing… into serving. When you stop creating from your own head and start creating from your audience’s needs, you build connection, trust, and momentum. Every question they ask is a breadcrumb pointing you toward your next piece of content. So here’s your challenge for the week: 👉 Ask your audience: “What problem are you facing right now?” Then go create the answer. Your message matters more when it meets someone right where they are.

Your Time Isn’t the Problem—Your Focus Is Most solopreneurs believe they need better time management. But the truth? It’s broken focus that quietly drains your momentum, your confidence, and your revenue. You wear every hat. You juggle every role. And the cost of constant context-switching is bigger than you think. Focus isn’t a luxury. It’s an asset—your most valuable one. When you protect it, everything gets easier: Your work speeds up Your ideas sharpen Your income grows You don’t need more productivity hacks. You need fewer distractions and a commitment to deep, meaningful work. Protect your focus, and your business will follow. What’s one distraction you can eliminate today?

After being a guest on over 500+ podcasts over the years, here's my cheat sheet:

The 20/60/20 Book Writing Framework If you’ve ever wondered how to write a book faster without losing your authentic voice, here’s the simple framework I use—and teach—to get it done. 1️⃣ The first 20% is what I call irreplaceable work (done by you). This is the part only you can do. It’s defining your vision, collecting your stories, clarifying your ideas, and shaping the message you want to bring into the world. No one—not even AI—can replace this. 2️⃣The middle 60% is accelerated work (done by AI). This is where AI becomes your creative ally. You feed it your ideas, your voice, and your direction… and it helps you produce the first draft fast. Not a generic draft—your draft, just written at lightning speed. 3️⃣ The final 20% is craftsmanship work (done by you). This is where you slow down, refine, shape, polish, and elevate. You bring the soul back into the manuscript. Your voice. Your intention. Your excellence. This blend—20% inspiration, 60% acceleration, 20% craftsmanship—is how you write great books quickly without sacrificing quality or authenticity. And if you want the complete strategy, my new book The 90-Day Author is now available on Amazon. What could you create if you trusted this process?