Jordan Nv.

I've generated $10M+ in Shopify revenue over 5 years. No course. No agency. Just an operator who kept testing products and running ads until the numbers worked. Here's everything I wish I knew at the start 🧵

Launched a new creative 3 days ago. Static image. No UGC. No talking head. One before/after visual and a single line of copy. It's outperforming 4 video creatives I spent €600 producing. The lesson I keep relearning: format matters less than message. A static image that opens with the exact frustration the customer already feels will beat a polished video leading with the product every time. Cheap to test. Expensive to ignore.

Products I won't touch: Gross margin under 60% — ad costs will eat everything before you scale AOV under €35 — almost impossible to hit a profitable CPA on Meta No existing organic proof — no reviews, no videos, no search volume Problem isn't visible or immediate — "I want to be healthier" doesn't convert, "my knees hurt tonight" does Products I look for: €60–120 AOV with room to survive €20–30 CPAs Solves something embarrassing or urgent No dominant brand already owning paid search At least 3 creative angles I can test from day one Most operators skip this filter and blame the ads. The ads were never the problem.

@0xLuxi And women caused by the lack of men's money

98% of depression in men is caused by lack of money

@ValentinaForUSA Free Rarri. Who gonna miss it?

The Pope has time to: -Drive a Ferrari -Visit a mosque in Africa BUT He’s too busy to go to Nigeria where Christians are being murdered by muslims. WORSE POPE EVER.

@mitchellvii Finally a g*y sport car 😅

Ferrari making an EV wasn't a mistake. Ferrari making an ugly EV was a mistake.

@Kalshi Open short position

JUST IN: 40% chance Bitcoin falls below $50,000

@cybertruck Hilarious 😅😅

Hey Luce

@0xPrajwal_ Go fjnd a job

Bought claude pro, now how do I make 1 million dollars per month??

@AlexHormozi The same as they did before ai... doing dumb things

Many people are using AI to do dumb things…faster.

@lukebelmar Upside down

get some money today. markets pumping!

@GrantCardone Good for you, i am adding slowly but securely too

CardoneCapital adds another 130 BTC on pullback.

@meet244 What app, and what is the subscription for?

$30 just hit my account… and I almost cried 😭😭 It’s my first annual subscription Someone believed in something I built enough to pay for it.. Today made it all feel real ❤️

@WhiteHouse Trump on the way to create more than the past two did

HIGHLIGHTS: President Trump hits on major policy wins during the 12th cabinet meeting. America is finally winning again under this historic administration. 🇺🇸

@LachezarVoynov Ytube and ggl ads will help you with that, depending on the brand either pinterest or tiktok, these can also provide significant value. However, try to rank in chatgpt and other similar, that will definitely boost things organically

🧠 advice needed: how do we scale an ad account past $400k/day we have a client that wants to scale past $400k/day but they are having a tough time doing it because their CPA increases massively i’d say all the best practices are there: 1. Dedicated LPs for different customer avatars they know their audience pretty well, they have multiple avatars and angles they use inside their ads, and each of them is sending traffic to a dedicated LP for this specific persona 2. Partnership ads they’ve always been doing that, and even though a lot of people talk about how important those are, they are not always (rarely) the top-spenders or top-performers inside the ad account 3. Launch new ads the brand is probably launching 500+ ads per week a mix of video and statics, we’ve shipped a few ads that became top No.1 spenders inside the ad account and helped them scale from $150k/d to ~$350k/d 4. Solid offer the brand has a really solid offer with a high AOV subscription and high LTV i don’t think there’s anything to be done on the offer side 5. CRO they work with the best CRO agency so everything on their website is super optimized + tested all the time there are 2 directions I am thinking about: 1. launch a new product for a different customer segment I’ve seen clients massively scale when they introduce a new product but for a different audience segment in some cases, the brand grows 10x just by introducing a new high-demand product 2. new channels going big on YouTube, TV and OOH advertising should have a positive effect on brand awareness, which will help scale the ad account, right? any thoughts?

@Polymarket It means crypto will drop, haha, no more laundering

NEW: Sec. War Hegseth announces the U.S. is "going to war with the cartels"

@NoLimitGains What does this means for the markets?

$4 trillion of IPOs are coming to the market. Bigger than the entire GDP of the United Kingdom. Bigger than France. Roughly equal to India’s entire economy. But everything will be fine, right?

@JurrianEerden Neither 10k days... not gradually

Why are there ‘’ecommerce coaches’’ out there that flex people achieving 1K days in their program? Every idiot can get one 1K day All stores go with ups and downs and a 1K day really won’t change your life…

Running the same creative for 6 weeks is like playing the same song at a party on repeat. First time it plays, the room loves it. Second time, people nod along. Third time, they're checking their phones. By week six, they've left. The ad didn't get worse. The audience got tired of it. CPM is your early warning system. When the same cold audience has seen your ad enough times, the auction gets expensive because fewer people are responding. Meta has to work harder to find someone who hasn't seen it yet. That's why I rotate creatives before CPM spikes — not after. Watch frequency. When it hits 2.5 on a cold audience, you're already playing the song nobody wants to hear anymore. New creative isn't optional at that point. It's the only move.

@Polymarket What does this mean?

JUST IN: Meta launches paid subscriptions for Instagram, Facebook, and WhatsApp.

A great offer with mediocre ads will still sell. A bad offer with great ads will still fail. Fix the offer before you touch the ads.