Jordan Platten

Every tool evolves. Every method has a shelf life. The agencies winning in 5 years aren't building the best strategy today. They're willing to throw it out and build a better one tomorrow. How to become one of them. 1. Reframe change as opportunity. 2. Pilot before you overhaul. 3. Bring your team into the process. 4. Stay curious. It's a skill you can build. 5. Celebrate adaptability. 6. Keep iterating. Change is never a one time event. The market shifts. The question is whether you shift with it.

Most agency owners think their pipeline problem is a lead problem. It's not. Leads without a sharp offer and a sales process that converts are just wasted conversations. Fix the process first. Then turn on the volume.

Most agency owners are automating their outreach while the phone sits there collecting dust. Cold calling works in 2026 precisely because nobody is doing it. The phone is wide open. Pick it up.

Change doesn't kill agencies. The refusal to adapt does. Here's how to get comfortable with it. 1. Reframe it as opportunity. Ask what change opens up, not what it closes down. 2. Assess before you react. Clarity kills fear faster than anything else. 3. Bring your team into the process. When people feel heard they become allies. 4. Invest in your team's ability to adapt. The more equipped they feel, the less threatening change becomes. 5. Celebrate the people who lead the way. That behaviour becomes the culture. Fear of change isn't weakness. It's just unfamiliarity. And unfamiliarity can always be fixed.

Perfectionism is fear dressed up in a suit. The endless tweaking. The delayed launches. The campaigns that never go live because they're "not quite ready yet." While you're perfecting, someone else is shipping, learning and growing. Your clients don't need perfect. They need results. Ship it.

Most agency owners want the $3,000 retainer before they have a single case study. Then they wonder why nobody is signing. Get results first. Even on commission. Even for less than you think you're worth. Deliver. Document. Build the proof. Case studies close deals. Sales scripts don't.

One of our members hit $10K in 70 days. No website. No social media. No proper offer. He just picked up the phone on day one and started calling. After 8 years of mentoring agencies, it's one of the cleanest $0 to $10K runs I've seen. So I broke down the 7 things he did differently - including the pipeline lesson I learned the hard way at 21 that is arguably the most important thing in the whole video. Full breakdown here 👇 youtube.com/watch?v=M9eed_…

More information is making you dumber. Harvard proved it. Using three or more AI tools causes a 33% jump in decision fatigue. Your thinking literally gets worse. Every new video adds another option. Every new tool adds another decision. The more you consume, the less you build. Before you spend another minute on anything AI related ask yourself two questions. Does this get me more clients? Does this get better results for existing ones? If the answer is no, drop it. Stop adding. Start cutting.

Most agency owners have a targeting problem. They're sending the right message to the wrong people and wondering why nobody responds. Fix your ICP first. 1. Build it around who you actually get results for. 2. Get specific on company size. 3. Go after decision makers only. 4. Use technology as a filter. 5. Narrow before you scale. No tool in the world fixes bad targeting.

The brands producing the most content right now are being remembered the least. That's not a coincidence. People pay to avoid ads. They pay to attend experiences. AI made content cheaper and forgettable. I sat down with David Ogiste this week on Agency Giants - the guy behind Nobody's Cafe, working with Amazon, Spotify, Netflix and Red Bull - and he made one of the most compelling cases I've heard for where marketing is actually going. Full episode here: youtube.com/watch?v=QUMhOF…

Comparing yourself to others is costing you more than you think. Every second you look sideways is a second you're not moving forward. Here's the "Own Lane" model to break the cycle:  • Track YOUR milestones, not theirs  • Success isn't zero-sum - their win doesn't = your loss  • Look back at how far you've come  • Turn envy into inspiration The people you're comparing yourself to are just proof that what you want is possible. Use that.

The fear of making mistakes will cost you more than making mistakes ever will.

Built a list of 10,000 qualified decision makers -CEOs, CMOs, heads of growth - verified emails included. A few prompts. 10 minutes. No VA. No scraping. I walked through the whole system live. Watch and copy it here: youtube.com/watch?v=UMpZx1…

Ten years ago, I was terrified of speaking on stage. Last week I stood in front of 600+ marketers at AdCon. Nothing changed except this: I kept showing up to situations that scared me until the discomfort became my baseline. Every bad video posted. Every awkward room entered. Every stage asked for before I felt ready. You won't be ready. You get ready by going.

Grinding harder won't fix a broken niche. One of our members, Alex, was doing everything right and his best client laughed and said, "dude, this industry is broke." He pivoted, switched niches, and went from $500 retainers to $30-40k months. Full story here. 👇 youtube.com/watch?v=3kEm0f…

Struggling with confidence in your agency? Good. Doubt isn't a weakness. It's intelligence. It means there's something worth fixing. Find the cause. Write it down. Work through it. The people who feel fully confident without addressing their problems aren't brave. They're arrogant. And one day they'll find out. Don't beat yourself up for having doubts. Go fix them.

If your agency can't survive you taking two weeks off, you don't have an agency. You have a job that pays better.

Most agencies are doing cold outreach completely wrong. I sat down with Ash for a new Agency Giants episode - co-founder of Flowed, £41M in client returns through cold outreach alone. Here's what she said that most agencies are doing wrong before sending a single email. 1️⃣ Deliverability - cooked domain, invisible emails. Fix this first. 2️⃣ List before copy - 500 tight prospects beats 10k unfiltered every time. 3️⃣ Earning the inbox - you're uninvited. Generic gets deleted in 2 seconds. She now turns down more clients than she signs. Full episode here: youtube.com/watch?v=vf2HGI…

"Success is only for people with the right connections." That's just a limiting mindset dressed up as an excuse. Here's the truth. 1. Success is not a zero-sum game.There's enough opportunity for everyone. 2. Digital networking is free. LinkedIn, X, industry forums, the tools are right in front of you. 3. Attend events. Relationships are built in the follow up, not the room. 4. Collaborate with complementary businesses. Their network becomes your network. 5. Let your work speak for itself. A satisfied client is the most powerful connection you'll ever have. You don't need to know everyone. You just need to start somewhere.

Some agency owners charge $1k a month. Others invoice the same businesses $50k. The difference is what they're selling - outcomes, not mechanics. Just dropped the exact 4-stage AI system my agency runs for clients. Real invoices. Full 3-month roadmap. 👇 youtube.com/watch?v=SyhPS3…