Joseph J. Master

The essence of strategy is choosing what not to do.

@obh4evah @oasiscentral_ 💯

@oasiscentral_ The Rose Bowl for me!!!

The BEST live performance of the Oasis Reunion was ___?

@ThatEricAlper I read the news today. Oh boy ...

What’s the greatest opening lyrics to a song that you’ve ever heard?

@oasiscentral_ Columbia Lyla Gas Panic

Choose three NEW songs to be on the Oasis Live ‘26 set-list 👇

@liamgallagher 👀

Big announcement coming soon keep your eyes peeled

@HaleyAP @AmericanAir Good luck, Bill!

@JosephJMaster @AmericanAir Waiting on our AA flight now in Jacksonville ✈️

The only thing less reliable than WiFi is an @AmericanAir departure time.

@AmericanAir We DMd. I got the same canned line about circling back after the flight. "Circling back" is the verbal equivalent of spinning your wheels. You're moving, but you're not going anywhere. Just like this flight.

@JosephJMaster We're sad that your experiences weren't as seamless as we would've liked them to be, and we remain committed to working to achieve our goal of on-time departures. We're a DM away if you need us.

@AmericanAir Just had to deboard. Third time deboarding in a month. Maintenance issues. It is the norm.

@JosephJMaster We prefer on-time departures, and we assure you that delays aren't or norm! If you need any assistance, you can meet us in DMs, we're here to help.

The number of teenagers applying to college from SW states surged 39% to 139K this past admissions cycle, bypassing New England. The South grew 7% to 323,000, making it the largest source of applicants, topping the Mid-Atlantic. My latest newsletter: linkedin.com/pulse/making-s…

Mad fer it.

The Phillies have retaliated

Hey folks, if you ever wondered what was SEO like when it was first a "thing" well you are smack dab in it. Ton of change Multiple players Super fast No one knows what they are doing The only difference is search was better than Encarta, today you compare AI search to 10 blue links search.

#MyXAnniversary? I joined *Twitter* 15 years ago.

@ThatEricAlper Yes

You may be old but are you this old?

@ThatEricAlper Bernard Shakey

Without saying their name, who is your favorite band or artist?

Tap tap🎙️ — Is this thing still on? Who will I see in Lancaster later this week for #CUPRAP2025?

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In 2013, I had the honor of interviewing Virginia Halas McCaskey in her suburban Chicago home for Drexel's now-defunct Market Street Magazine. RIP to the stalwart steward of the tremendous @ChicagoBears legacy. lebow.drexel.edu/news/faith-fam…

Hard truth for #HigherEd: We have focused on differentiation to our detriment. What sets us apart in our college branding strategy has never been, nor will it ever be, those things we do that no one else does. #HEMKTG Here's my latest for @volthighered. voltedu.com/insights/stop-…