Josh Gerben

Travis Kelce has filed 5 new trademarks: 1. TRAVIS KELCE 2. KILLATRAV 3. ALRIGHT NAH 4. FLIGHT 87 5. KELCE'S KRUNCH The filings claim that Taylor's boyfriend will use the trademarks to offer pins, posters, bobbleheads, clothing, and even a cereal. #TravisKelce #TaylorSwift

For the full interview about the trademark deal between Trump Org and Palm Beach County: cnn.com/2026/05/08/us/…

Many thanks to CNN for inviting me on-air to discuss the trademark licensing agreement that Trump Org secured to rename Palm Beach International Airport.

For the full story on Taylor Swift's new trademark filings (just made on April 24th): gerbenlaw.com/blog/taylor-sw…

Taylor Swift has filed new trademarks to protect her voice and image. The filings include: ➡️Two "sounds trademarks" of her voice ➡️An image of her in a jumpsuit with a guitar The filings are designed to protect Swift from threats posed by AI. Full story 👇 #TaylorSwift

For the full story about the refusal of Nike and Bronny's 'B9' trademark: gerbenlaw.com/blog/uspto-den…

Nike's trademark application to protect Bronny James' new logo has been refused by the USPTO. Why? There is already a trademark registration for a 'B9' logo, which is used to sell golf apparel and related gear. Full story: 👇

For the full story about Trump Org's April 6th trademark filing: gerbenlaw.com/blog/trump-org…

Donald Trump's private company filed a new trademark on April 6th to protect: "THE 47 PLAN" The filing indicates a plan to launch a mobile phone plan under a name that directly invokes Trump's status as the 47th President of the United States. Full story: 👇

For my full analysis of the trademark lawsuit against Taylor Swift: gerbenlaw.com/blog/taylor-sw…

Taylor Swift has been sued for trademark infringement. The claim? Maren Flagg, a Las Vegas entertainer, has owned a trademark since 2015 for: "CONFESSIONS OF A SHOWGIRL" She claims that Taylor's use of "A LIFE OF A SHOWGIRL" is too close. Is it a good case? Full story: 👇

Many thanks to ESPN for including my analysis in this story!

For the full story on Caleb Williams' new trademark filings: gerbenlaw.com/blog/caleb-wil…

On Monday, Caleb Williams filed new trademark applications to protect: 1. His nickname "ICEMAN." 2. The silhouette of his iconic throw in the Green Bay playoff game. The applications claim that Caleb has an "intent" to sell products using the trademarks soon. #ChicagoBears

For my full analysis on the USPTO's refusal of Snopp Dogg's trademark filing for "SMOKE WEED EVERYDAY": gerbenlaw.com/blog/uspto-rej…

Snoop Dogg's trademark filing for "SMOKE WEED EVERYDAY" has been denied by the USPTO. Why? 1. The phrase has become too common. 2. The services claimed in the filing (to open a weed shop called 'Smoke Weed Everyday') would violate Federal Law. Full Story: 👇

For the full story about the refusal of Taylor Swift's 'THE LIFE OF A SHOW GIRL' trademark: gerbenlaw.com/blog/taylor-sw…

Taylor Swift's trademark for 'THE LIFE OF A SHOWGIRL' has been refused by the USPTO. The reason? An existing trademark registration for 'CONFESSIONS OF A SHOWGIRL.' For the full story. 👇

Nike has filed a design trademark request for Bronny James' signature logo. What do you think of his logo? (Via @JoshGerben)

For the full story on Trump Org's legal action to block the MAGA BURGER trademark application: gerbenlaw.com/blog/trump-org…

Trump Org has taken legal action to block a trademark for MAGA BURGER. The 'Notice of Opposition', filed with the USPTO this week, claims that the trademark creates a false association with Trump. The irony? Trump's own USPTO approved the MAGA BURGER application. For more:👇