Josh Chin

It took us 90 days to double email revenue and 12 months to generate $44m for The Oodie. I broke down the 3 moves we made in the first 90 days that made all the difference. Go check it out on my Youtube channel! (and comment/like/subscribe, it helps a ton :))

There are way too many retention tactics floating around right now. • New flows. • New AI tools. • New “hacks.” It’s overwhelming. And most of it won’t fix what’s actually broken. Instead, here are 3 common retention mistakes to stay clear of: 1. POP UP NEGLECT - Set it up once, never touch it again. - If it's converting below 15%, you're capping what every downstream tactic can do. - Double the capture rate and revenue doubles without changing anything else. 2. DISCOUNTS THAT DON’T MOVE ANYONE - 5-10% off doesn't convince a fence-sitter. - 10% off bleeds margin on customers who were buying regardless. - If the offer isn't genuinely irresistible, you're paying for nothing. 3. NO BRIDGE TO SECOND PURCHASE - First-to-second is the biggest cliff in DTC beauty. - 70-80% of first-time customers never come back. - A cross-sell that amplifies the first product changes the math entirely, but it has to be engineered into the post-purchase workflow. Take a look at your cohort analysis over the past 365 days. You might be surprised when most of your customers are coming back.

Unlock your revenue potential with a free customized audit. Our team has generated $329M+ through lifecycle channels with 3500% average ROI. We’ll analyze your traffic, email, and SMS systems with detailed projections. chronos.agency/appointment/

Kingston opened with "A carpenter is only as good as his tools." That one line does something most email copy never does. It reframes who the customer is before they've seen a single product. A craftsman who takes the job seriously. By the time the CTA loaded, the product barely had to sell itself. The customer had already decided what kind of person they were. Lead with the identity. Then the product becomes proof of the new identity.

Review request emails are usually begging in disguise. CALECIM didn't beg. They just led with: "Was It Love At First Swipe?" It doesn't ask if the customer liked the product. It assumes they did. The relationship is already real. They're just being invited to talk about it. That's a completely different ask. And it changes how the whole email lands. By the time readers hit the offer, it doesn’t feel like a bribe, it feels like a thank you. That confidence is what gets people to actually click.

@moizali Email/retention is our bread & butter. We're the retention team behind The Oodie, Qure, Truly Beauty, and many more under NDA (all 8 figure brands/grew into 9 figures). We manage complexity and scale (testing, creative, operations) pretty well. Happy to chat DM or email

Does someone have an email agency they recommend for brands doing north of $50 million? Asking for a friend (Zack but he isn't on X).

9 years ago I never would’ve believed I’m having so much fun running a business. > built a $1m year business, 60% margins > felt absolutely miserable all the time > business took off > purely brute force, no systems > caught up to me quick > lost all freedom + autonomy > constantly answering to everything > gave up profit > built a team + systems > got my life back > don’t have 60% margins > but I have my life again > the game of business is actually fun now > don’t quit the game, just make it fun

I was talking with a friend who owns a $50M health and beauty brand. They’re doing something that will permanently change the retention game. Building an app. Here's why it's changing how you should think about retention heading into 2026. 1. Email is plateauing: open rates hovering around 50% with diminishing upside 2. SMS is getting noisier: harder to stand out, rising costs, declining response 3. Web push adoption is weak: most customers never opt in 4. App push = direct, frictionless access: one tap, zero load time, premium experience 5. Apps reinforce identity, not just product: customers become "a person who takes care of their skin," not just a buyer 6. RFM scoring + app = powerful reactivation: Klaviyo flags the middle band, the app brings them back 7. Easier cross-sell and category expansion: you're not selling a new product, you're extending an identity they already hold Soon apps won’t be a feature, but they’ll be a foundation for any good DTC brand to help their customers build habits.

Book your FREE audit (valued at $1500). Backed by 500+ clients and $329M+ in email, SMS & push revenue. Includes traffic analysis, lifecycle deep-dive, and ROI projections. chronos.agency/appointment/

Been watching the discourse around Meta's credit card ban. It’ll be fine, they’ll fold within 90 days. Invoice billing becomes an option, not the default. Third-party providers build workarounds so brands can still run cards and collect points. This already exists in other markets anyway. What actually dies is the arbitrage seller. People running products at breakeven just to harvest points and fund a travel lifestyle. We're like a rounding error to Meta. The SMB world below $200M is a tiny slice of their revenue. Nike isn't tweeting about losing points. Platforms will always change the rules. Build so you won’t constantly fall victim to them.

If I was launching a new product line for my DTC brand, here's the retention structure I'd follow: PRE-LAUNCH (Days 1–7): Day -14 (2-weeks pre-launch): List building • Swap your standard popup for an early-access offer • Promise a private link before it goes public • The perk needs to actually be exclusive. Not a restatement of what anyone can find on your site. Day -10: Segmentation • Pull your VIP segment • Pull lapsed subscribers • Pull one-time buyers • These three groups get the presale. Nobody else does. Day -7: Save-the-date • Send a calendar link via email • Subscribers get a mobile notification on launch day • Takes 10 minutes to set up. Most brands skip it. LAUNCH WEEK: Day -7-0 (Presale): VIP + high-intent only • Plain-text founder email with a private link to a hidden page • No graphics. No CTA button. Just a real message. • SMS if you have it. Day 1: Full send • 2 emails, different angles • Daily SMS Day 2: Follow-up • Social proof. Reviews, UGC, early buyer reactions. Day 3: Close • Final send: plain-text founder thank you, no CTA THE RULES: 1) Front-load your communication. The first 24 hours matter more than the rest of the week combined. 2) Make the list-only offer actually different. If your subscribers can get the same deal on your product page, you've trained them to ignore your emails. 3) Segment before you send. Sending the presale to your full list isn't a presale. 4) Close with sincerity. The last email shouldn't feel like a pitch. You’ll want to save this. It’s a near-perfect retention strategy that’s done $380M attributed revenue.

If you want us to spot the leaks in your retention stack, we offer a free customised audit (normally valued at $1500). We’ll deep-dive your site traffic + your email/SMS setup and send back: • 3 low-hanging revenue wins • A longer-term retention roadmap • ROI projections If you want it, click here: chronos.agency/appointment/

The way we build creatives that actually convert: (As an $8M retention agency) 1: One product 2: One persona 3: One pain point (Broad messaging is just expensive noise.) 4: Research who's buying and why 5: Find out what they've already tried 6: Build the hook from what they told you 7: Write 3 hooks per creative minimum 8: Make the product the hero 9: Structure every creative the same way: a: Stop the scroll b: Make the problem obvious c: Product solves it d: Layer in proof e: Soft CTA 10: Design for sound off. Captions on everything. 11: Keep it brief. If you can’t, the creative isn't tight enough. 12: Test fast, implement faster. The brands doing $1M/month aren't smarter. They're running 10x the volume with a tighter system. Now you’ve got amazing creatives based on buyer psychology instead of guesswork.

We’ve helped brands push owned revenue to 40–70% by tightening systems like this. If you want us to audit yours, click below to book a free session: chronos.agency/appointment/