Joshua Coase

Excited to finally share our TikTok industry report that I've been working on at ContraBrand Agency for the past 6 months! This report will challenge your perceptions of TikTok and encourage you to think about promotion and content creation differently. musicbusinessworldwide.com/two-thirds-of-…

The last chance to save your Gameweek… Who do you need points from in today’s games? 🔢 #FPL

We talk a lot about Tiktok on @jadynviolet's spaces, this is a great report by Contraband Agency as to how artists are going viral on there! contrabrand.agency/tiktokglobalre…

@AaronTheEra @DJMarcoPenta Hi Snack, in this study we were specifically analysing tracks released in 2022 that have become respective artists' most streamed songs to date in their Spotify catalog (>1M streams). So these legacy hits aren't included in our research. Hope this clarifies things!

@chelawhita @DJMarcoPenta Hi Chela, we were analysing tracks released in 2022 that have become respective artists' most streamed songs to date in their Spotify catalog. Naturally, a lot of these mashups/remixes only exist on TikTok itself due to copyright so they're not part of our research 🙂

@DJMarcoPenta Question - how does this count all those viral mashups and/or original vocal clips added to songs? Are those considered original work or a different category 🤔

A new report suggests that two-thirds of viral TikTok hits are sparked by organic content, which is good news for artists with small budgets. themusicnetwork.com/viral-tiktok-h…

A new study of viral content on TikTok has found that most of it is generated organically – rather than through paid ads or influencers. digitalmusicnews.com/2022/09/29/tik… #musicindustry #musicbusiness #musicnews #musicindustrynews #tiktok

Two-thirds of @tiktok_uk's viral hits sparked by organic content, new report suggests musicweek.com/news/read/two-…

Thanks for sharing Mike! You can read our full report here: contrabrand.agency/tiktokglobalre…

Download our full report analysing how artists are going viral on TikTok in 2022 - contrabrand.agency/tiktokglobalre…

Excited to finally share our TikTok industry report that I've been working on at ContraBrand Agency for the past 6 months! This report will challenge your perceptions of TikTok and encourage you to think about promotion and content creation differently. musicbusinessworldwide.com/two-thirds-of-…

Fascinating albeit deeply concerning insight from @rosswellpatel as he examines the impact of Brexit on touring from the inside perspective of his artist mgmt company 👇

Really enjoyed working on this project with Djooky. 'HitHunter' will enable music fans around the world to shape tomorrow's hits and win cash prizes up to $1000 for their A&R skills. musicbusinessworldwide.com/music-app-co-f…

Happy New Year, welcome back...

@dirtyhiphophead Thanks for reading and sharing! 👌

Why 24kGoldn Is TikTok’s Biggest Success Story by @JoshuaCoase link.medium.com/G2xaaqALvab

Episode 11 of the Music News That Matters podcast with myself and @BrandManSean is out now 🎙 We discuss the current status of TikTok in the US, the rise of the singing app Voisey, and what Kanye's tweets about his recording contracts mean 👇 youtu.be/3gnk5ccAlg4

"All children are creative. Then, for a lot of people, they stop, because they want to be a sensible adult. That’s not a good idea." Fascinating interview and great words of wisdom from Richard Russell on the power of detaching ourselves from our egos 👇 musicbusinessworldwide.com/richard-russel…

Clip from the latest Music News That Matters podcast as @BrandManSean & I discuss the rise in fake artists taking over genuine artists Spotify profiles, releasing unofficial music without their knowledge 👇 youtu.be/SWiaFySGtww

@emergencegg Thanks for reading, glad you enjoyed!

@JoshuaCoase @24kGoldn This is fascinating! 🙌

I had a chat with American superstar rapper/singer-songwriter @24kGoldn to discuss and draw insights from his rapid rise to fame on TikTok and how the platform has transformed his music career 👇 @joshuacoase/why-24kgoldn-is-tiktoks-biggest-success-story-1b882d702e50?source=friends_link&sk=a117cfc4c6f5ff00db7764120ce2d66e" target="_blank" rel="nofollow noopener">medium.com/@joshuacoase/w…

@RammitRecords Thanks for sharing! 👌

S/O @JoshuaCoase

#24kGoldn #tiktok #viral #music #medium @JoshuaCoase @joshuacoase/why-24kgoldn-is-tiktoks-biggest-success-story-1b882d702e50" target="_blank" rel="nofollow noopener">medium.com/@joshuacoase/w…