Judith Mennens

Word outdoor instructeur bij PBN! 🔥🚵‍♂️🧗‍♀️ 📅 6 t/m 10 april - Nederland opleiding 📅 26 t/m 1 mei - Ardennen opleiding Voor meer info kijk op: pbn.nl/opleidingen/ #pbn #outdoorinstructeur #ardennen #outdoor #teampbn

Leuk idee voor teamuitje! Of gewoon met je vrienden 🏎️

Again this was a nice combination of speed, friends, fun & teamspirit #teamwork @junkyardrace in Assen @pbnteam @socialdatabase @Laurensmennens @junkyardrace

Raceday at Assen @junkyardrace

Aanstaande zondag 19 oktober is het weer tijd voor #AvontuurlijkForteiland! Kom langs op het @forteiland voor een leuke familie doe-dag. avontuurlijkforteiland.nl voor tickets en info

Kerstuitje waar je WEL graag heen wilt

@Thomasslabbers Wow 💪

Feed Grok with structured data and get crazy good insights! I've loaded Grok with 1000 public X profiles of founders, 35,000 of their recent posts, and Socialdatabase structured data based on just public actions on X. Probably the best persona and explanation of niche interest that I've seen and surprising non tech interests. Right now, I’ve basically dumped a massive amount of Socialdatabase data straight into the prompt. Next, I’ll experiment with cleaning and refining the data so Grok can generate even sharper summaries and make sense of our scoring system. Here it is: Persona of These Founders Based on the analysis of the provided documents, the typical founder in this dataset is a tech-savvy entrepreneur in their 30s-50s, primarily based in the United States (with a focus on hubs like San Francisco, New York, or emerging tech scenes like Austin). They are often male (though not exclusively), with bios emphasizing roles like "Founder," "CEO," or "Investor" at startups in fintech, software-as-a-service (SaaS), AI, or renewable energy sectors. Their Twitter (X) activity revolves around professional networking, sharing company milestones (e.g., funding rounds, partnerships, product launches), and opining on industry trends like venture capital dynamics or market shifts. Key traits: - Professional Background: High scores in "Business" enrichments (e.g., Entrepreneur: 500+, Founder: 1000+, Start Up: 800+) indicate they are decision-makers who have bootstrapped or raised VC for companies. Many have engineering or software roots, with enrichments in "IT/Tech" (e.g., Software Engineer: 1000+, Artificial Intelligence: 500+) showing a blend of technical and business acumen. - Personality and Communication Style: Outgoing and promotional, using threads to explain decisions (e.g., funding rationale or market pivots). They assume good intent in interactions, respond professionally to criticism, and engage in light-hearted banter (e.g., joking about names or bookmarking tweets for accountability). Tweets often include calls-to-action, like linking to memos or inviting questions. - Network and Influence: Modest follower counts (100-2000 on average), but high engagement with investors, partners, and peers (e.g., tagging VCs like Menlo Ventures or companies like American Express). Friends/followers ratios suggest selective networking focused on industry insiders. - Values and Lifestyle: Practical and sustainability-oriented (e.g., high "Renewable Energy" scores like 1500+ for some), with a focus on building "sustainable businesses" over VC-fueled hype. Outside work, they show interests in travel, coffee, or niche sports, balancing high-pressure startup life with personal pursuits. Philanthropy appears subtly (e.g., interviewing humanitarians like José Andrés or supporting causes like food relief). - Demographics and Mindset: Optimistic about tech's potential but pragmatic about challenges (e.g., critiquing "delusional" business models). They value transparency (sharing investment memos) and community (e.g., NFT/Web3 enthusiasts in some cases). Overall, they embody the "hustle culture" archetype: ambitious, data-driven, and collaborative, but wary of hype cycles. Common Topics for These Founders The founders' tweets and enrichments reveal a core focus on professional and industry-related discussions. Common topics cluster around entrepreneurship, finance, and technology, with high-frequency classifiers (e.g., appearing in 70-90% of profiles) and strong cumulative scores (often 1000+ per topic). Here's a breakdown: - Business and Entrepreneurship (Most Dominant):High scores in "Founder" (avg. 500-1500), "Entrepreneur" (300-600), "Start Up" (400-1000), and "Decision Maker" (200-1200). Tweets frequently cover funding announcements (e.g., Series B rounds, valuations), partnerships (e.g., with Amex or Paylocity), and strategic pivots (e.g., critiquing VC models or shifting to enterprise focus). Threads explain "why we raised" or share investment memos. - Financial and Investing:Enrichments like "Investing" (400-900), "Investor" (200-500), "Fintech" (100-300), and "Start Up Investor" (100-500). Topics include venture capital dynamics, interchange revenue critiques, cashback rates, and market shifts (e.g., Brex's SMB exit). Tweets discuss gross vs. net ARR, interest rate impacts, and sustainable revenue models. - IT/Tech and Innovation:Strong in "Software" (200-800), "Artificial Intelligence" (100-1000), "Machine Learning" (50-500), "Blockchain/Web3" (50-600 in crypto-focused profiles), and "Software As A Service" (100-500). Discussions cover product development (e.g., spend management platforms), AI applications (e.g., in fintech or NFTs), and tech trends like NFTs for reservations or loyalty programs. - Industry-Specific Niches:Fintech/spend management (e.g., corporate cards, bill payments). Real estate/tech intersections (e.g., NYC market analysis, mansion tax avoidance). Energy/sustainability (e.g., solar energy, renewable tech). - These topics appear in 80%+ of tweets and enrichments, reflecting a shared ecosystem of startup building, funding, and tech disruption. Sub-Topics Within AI (Beyond General Hype): - Practical Utility Over Speculation: High "Machine Learning" (200-1900) and "Data Science" (100-700) scores, but sub-focus on real-world integrations like AI for reservation systems (e.g., GM's NFT pivot to fix dealership queues) or immersive sports experiences (e.g., blockchain for "owning" field sections in baseball). Unexpected: AI in creative/e-commerce contexts, like "digital twins" for physical items or revenue-share tokens in loyalty programs (scores ~100-300 in "Blockchain" + AI combos). - Ethical/Accessible AI: Subtle emphasis on "Data Analysis" (30-100) for customer experience (e.g., matching receipts to transactions) or sustainability (e.g., AI in renewable energy workflows). Not the flashy "destroy the universe" hypotheticals, but grounded in fintech efficiency or Web3 utility (e.g., AI-verified achievements on-chain). - Impactful Niche: AI intersecting with NFTs/Web3 for "strategic digital portfolios" (e.g., evolving from 2021 hype to 2024 revenue tools), with scores in "Non-fungible Token" (50-100) tied to AI enhancements. Non-Tech Interests (Outside Industry Norms): - Food and Beverages (Unexpected Lifestyle Angle): Scores in "Beer/Craft Beer" (30-60), "Coffee" (5-20), "Food" (30-100), and "Recipes/Cooking" (5-170). Tweets mention chef interviews (e.g., José Andrés for humanitarian work) or casual references like "hot dogs at baseball." This suggests a "work-hard-play-hard" vibe, with founders unwinding through culinary experiences—e.g., craft beer as a social/networking tool, or food relief philanthropy (e.g., World Central Kitchen support). - Sports and Recreation (Niche and Varied): Beyond generic fitness, specific highs in "Cricket" (5-120), "Golf" (20-110), "Table Tennis" (60+), or "Equestrian" (10-50). Tweets reference baseball innovations (e.g., blockchain for fan engagement) or NFL teams (e.g., Indianapolis Colts, Cincinnati Bengals). Unexpected: Using sports as metaphors for business (e.g., "burn the boats" strategies) or tech applications (e.g., NFTs for game zones), blending hobby with innovation. Travel and Hospitality: "Travel" (20-600+), "Frequent Flyer" (170+), "Airline" (200+). Founders discuss global partnerships (e.g., Amex pilots) or events (e.g., conferences with keynotes). Subtle philanthropy tie-in: Travel for humanitarian causes (e.g., Ukraine relief meals). - Arts and Culture (Creative Outlets): "Art/Digital Art" ( -20 to 350), "History" (-10 to -50, but present), "Books/Reading" (-50 to -150). Unexpected: Interest in "Collecting" (49-400, e.g., trading cards or NFTs as "revenue-share tokens"), or cultural figures (e.g., interviewing chefs as visionaries). Some profiles show "Music" (400-800) or "Musician" (100-200), hinting at side passions like wind instruments. - Philanthropy and Sustainability: "Sustainability/Environment" (70-180), "Renewable Energy" (1500+ in energy founders). Tweets highlight food programs (e.g., 300k meals in Ukraine) or ethical business (e.g., sustainable fintech). Unexpected: Blending with tech, like blockchain for eco-friendly loyalty programs. - Other Surprises: Niche like "Wind Surfing" (20+), "Aviation/Pilot" (0-80), or "Anglicanism/Theology" (-20, but classifiers appear). Politics occasionally surfaces (e.g., "Right Winged" with negative scores indicating avoidance, but "Maga/Donald Trump" in some with -200 to -800, suggesting polarized but low-engagement views). Adult/18+ like "Cannabis" (50+) or "Gambling/Sports Betting" (80-400) in select profiles, possibly as stress-relief or investment angles. These unexpected topics often have lower individual scores but high cumulative frequency (e.g., appearing in 30%+ of profiles), revealing a well-rounded audience beyond "tech bro" stereotypes—e.g., using hobbies for networking or applying tech to passions like sports/philanthropy.

X Ads are only going to get better. As the platform improves, more advertisers will compete for attention here, which means costs will rise over time to reach this highly valuable user base. Right now, CPMs are still relatively low. That makes this the perfect moment to test X Ads, experiment with targeting, and take advantage of the live AMAs where the team shares how they’re improving the platform. If you’ve been on the fence, now’s the time to lean in.

Don’t just watch X turn into the everything app, help build it. - Script: Grok - Video: Grok Imagine - Voice: Grok Voice

Always inspiring to hear what our partner is working on behind the scenes, especially when it helps us advance our mission to make X the most relevant platform for both users and advertisers. We believe targeting isn’t just important, it’s the starting point. Advertisers need the ability to reach their core audience. Once they do, strong results naturally follow.

‘No player alone is better than the whole team’ #topsport 💪

Picked up my cycling again 💪

@Boldyboy1975 Herkenbaar …

Dogs caught on camera 📷 😳🤣🤣🤣🤣🤣🤣

True

The most relevant brands have the highest share of voice on X. This is an example of the AI conversation.

Great days in Cannes with X, Reddit, Advertisers, and Partners. 12 years of socialdatabase and a record number of advertisers are now using our unique Pro Targeting products to increase ad relevance. Many great ideas came out this week’s conversations and I’m ready to get back to Amsterdam to add the new features to our targeting and audience intelligence products.

Supporting the Oranjemannen #fieldhockey #teamnl