
Great question, Mykhalio. The fastest test is whichever one you can run this week that puts a real economic choice in front of your target user.
The principle is to de-risk the 'ask'. Instead of "Will you buy this $10,000 software?" start with "Will you pay $50 for a one-hour workshop on the problem this solves?" or "Will you commit 3 hours of your team's time next week for a paid pilot scoping session?" I have successfully secured several paid pilots for AI solutions.
The goal isn't the revenue—it's the commitment. A pre-order is a strong signal. A paid pilot (even at a nominal fee) is often better, as it tests the entire delivery process and builds a case study.
At Apex, we mentor founders to design these 'minimum viable commitments' as part of validating the gap. What type of product are you validating?
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