Jeff Lee

@BenRowell717 Inflation has hit the trades hard, if someone called a plumber 5 years ago for something remotely similar to the problem they have now….sticker shock

Why do people think every plumber is out there scamming the whole world?

@boringlocalseo LOCALRANK

If I had to make $25k/month with GBP suspension recovery or I'll be homeless This is what I'd do (bookmark for later): → Charge $5,000 per successful GBP restoration → Target service-area businesses (common suspensions) → Create compliant GBP setups from scratch → Use proper address verification procedures → Remove policy-violating photos and posts → Submit detailed reinstatement requests to Google → Provide ongoing compliance monitoring → Target contractors, agencies, consultants (high suspension rate) → Offer prevention audits for $1,500 → Build relationships with Google support reps 73% of suspended GBPs never get restored. Lost revenue: $15,000+ per month per location. By they way, we created a battle-tested vault of objection-crushing replies used by top closers to turn hesitation into commitment. We are giving this away for FREE in 24 hours, comment "LOCALRANK" + bookmark this post and we'll DM it to you for FREE (must be following).

@BenRowell717 I can gopher it for you, but I charge more than $84 😂

Update: this specific type of radiant flooring pipe was only manufactured for one year. Oh, and our parts we paid $84 to overnight are “stuck” in Texas.

@boringlocalseo Localrank - Amazing

Unpopular opinion: 90% of local citations are a complete waste of time I scraped 500+ top-ranking local businesses Here's what I found (SEO agencies won't like this): The average #1 ranking business has citations on 47 directories The average #8 ranking business has citations on 310 directories Wait, what? The business ranking LOWER had 6X more citations? Yep. Because most citations are garbage. Yellow Pages knock-offs nobody's heard of. Directories Google doesn't trust. Sites with zero domain authority that'll never get indexed. Agencies love selling you "300 citations for $500" because it sounds impressive in a report. Reality check: 20 citations on the RIGHT directories 300 on random ones Here are the only directories that moved the needle in my testing: Tier 1 (must have): • Google Business Profile • Bing Places • Apple Maps • Facebook Business • Yelp Tier 2 (high impact): • BBB • YP • Foursquare • Nextdoor • Angi (if home services) That's it. That's the list. 10 citations. Not 300. The rest? Noise. I tested this with a plumbing company: Month 1: Built 200 citations everywhere Result: Rankings moved from #11 to #9 Month 2: Deleted 180 of them, kept only top 20 Result: Jumped to #4 Less was literally more. Google doesn't count citations like votes. It weighs them by authority and consistency. 1 citation on a trusted site with accurate NAP 50 on sketchy directories with inconsistent info The dirty secret: Agencies bulk-build citations because it's easy to outsource to VAs for $2/hour. Then they charge YOU $1,500 and call it "foundational SEO work." Meanwhile your rankings don't move because they built on directories Google ignores. What actually works: ✅ 20 high-authority citations (manually verified) ✅ Get them indexed (most don't auto-index) ✅ Keep NAP 100% consistent ✅ Update them when your info changes That's the play. Stop chasing citation quantity. Start chasing citation quality. By the way, we created an 85-page LOCAL SEO e-book and we plan to sell this for $20… But for the next 72 hours, you can get it 100% FREE. Comment “LOCALRANK” + bookmark this post and I’ll DM it to you (must be following).

@BenRowell717 “Nobody knows who you are” is a great assumption, described above. Probably still holds true at $100M+

We're at the stage where we are making less than $20M in revenue as a service company. $20M or less, buy your leads. Demand Capture > Demand Generation. This is not my own IP, but this is something profound I'm learning. Also, being a small business is no fun, so grow fast!

@hxxntrr Stack

"just use a 2% cashback card for everything" no mf i extracted $500k in value from credit cards over 6 years while you're getting $500/year from your Chase Freedom turned the SAME $50k spending into $127k cash + $290k in luxury travel (paid $12k actual cost) same system that gets me 10x returns on every dollar i already spend most people use one card for everything and wonder why they're broke one method got me first-class flights for $87 while competitors pay $8,000 follow, like & comment "STACK" and i'll send the complete card optimization playbook that turns your rent into round-trips

@BenRowell717 @STLChrisH This is the best answer. Software that’s always at the cutting edge. Its most redeeming features are the retro windows95 look and complete lack of automation, giving you complete control of every move.

@STLChrisH CRM: SUCCESSWARE 21

The vendors we use that I would recommend: CRM - Service Titan Accounting - Intacct MSP - GadellNet Insurance - Lockton Agentic AI tools - Netic Payroll - Inova Prop mgmt - Gershman CRE Real estate brokerage - JLL Credit card - Divvy Banking - UMB Coaching/Training - Nexstar Network Roofing sales coaching - STG Applicant tracking system - workable Project management - Monday I’d be interested in vendor recs from others - across all categories. Just the good ones..

@BenRowell717 Buc-ees is loosely regarded as the 8th wonder of the world, all locations collectively of course.

The only thing that makes Dallas remotely tolerable.

@BenRowell717 @naval We start a business for freedom, in whatever sense we hope to accomplish (financial, time), but at the early stages we lose freedom, temporarily. Simultaneously we start running a marathon that doesn’t have an endpoint.

"The reason to win the game is to be free of it." - @naval No word is wasted with Naval. Entrepreneurship sometimes feels like the Hungy Games [sp], except you volunteer as tribute every single year.

@BenRowell717 @BenRowell717 slaps

@Just_JeffLee No Cap @Just_JeffLee! Old words are sus and super cheugy, periodt.

Working at a coffee shop, putting together a powerpoint presentation, when I hear this Gen-Zer on a conference call say to his team, "Sounds good boss, I just yeeted it from the report." - pause - "It means like I threw it out of the report. You know, YEETED." Classic. Will start using "yeet" any chance I get, hopefully out of context.

@scottlacy4 The balance is hard, especially when you know you have 42,363 things on the to do list…..

I’ve struggled with burnout. Finally getting past it and now realizing burnout is probably caused more by not doing enough things that you enjoy rather than just working too much. New life rule: when it’s 72 and sunny, I’m headed outside no matter what.

@ZssBecker Great show

2024 you at crypto HODL level 1 last year after a 2% dip 2025 you at HODL level 999 down 99.8% and still bullish

@BenRowell717 My highest ROI marketing to date!!!

@Just_JeffLee If I looked as half as good as you, Jeff, I'd be out in front of the shop twerkin' and holding a sign to get more calls.

20% dip in February. Call volume is still down. Still not 100% recovered from the flu. Livin' the dream 🫠

The world needs more kindness. I just had a phone call with a lady who said I had $2,500 worth of vacation credits. I could of hung up. Instead I thanked her for the call, wished her a great day, and that I wasn’t interested. She said “thank you for being kind” It’s that easy

@joepohlen Those look like happy, well taken care of residents!

I’m York, PA today