
Justin Rau
553 posts

Justin Rau
@JustinRau24
Husband. Analytics Manager @SalisburyU Alum.




New twitter algorithm is out I worked with Claude to figure out what you should be doing for your tweets to go viral… The biggest change: hand-engineered features are gone. A Grok-based transformer called Phoenix now predicts 15 engagement probabilities per post and combines them into a single weighted score. Your followers engage first. The model reads those signals. Strangers with matching taste profiles get served the post. What the algorithm rewards (each predicted separately, each weighted): – Replies: the strongest positive signal – Quote tweets, weighted higher than reposts because the friction is higher – Dwell time: long, scannable posts beat punchy one-liners – Profile clicks: “who is this?” is a real signal – Follows generated from the post itself – Direct message shares: high-intent, heavily weighted – Photo expands and video views Helpful tips: - Hit your followers hard in the first hour. Their engagement is what unlocks out-of-network reach. Without strong in-network signal, the algo never gets the chance to recommend you to strangers. - Space your posts out. There’s an Author Diversity Scorer that actively attenuates your score when you post too frequently. - Be distinctive. Generic posts have no embedding signal for the two-tower retriever to match against. If your post could’ve been written by anyone, it gets discovered by no one. Four signals carry negative weights and actively subtract from your score: – Not Interested clicks – Mutes – Blocks – Reports One post that drives even modest negative signal can tank a week of momentum. Engagement bait is rightfully being docked. The clickbait reply-guy playbook is dead. Silent reach killers: - Posting 5x in an hour triggers diversity attenuation. Resurfacing old content trips the age filter. Near-duplicate posts get dedup’d. Paywalled tweets are invisible to non-subscribers. Hashtag stuffing no longer helps — and it looks spammy enough to drive the mutes that hurt you. The big shift: Likes don’t matter much anymore. A post with 50 thoughtful replies and high dwell time will outdistribute one with 500 reflexive likes. Every time. The new game is simple. Write things people want to argue with. Or save. Or send to a friend.





Miami Dolphins quarterback Malik Willis threw out the first pitch ahead of tonight’s game against the Phillies. #Marlins #FinsUp


The official trailer for ‘THE HUNGER GAMES: SUNRISE ON THE REAPING’ has been released. In theaters November 20.



What’s a huge waste of money but people keep buying it?

Worst Round 1 WRs by career YAC/R (minus screens) since 2016 Ricky Pearsall - 4.45 DENZEL BOSTON - 4.40 Xavier Legette - 4.39 Mike Williams - 4.32 Matthew Golden - 4.25 JORDYN TYSON - 4.13 Jalen Reagor - 3.97 Rome Odunze - 3.94 CARNELL TATE - 3.80 Chris Olave - 3.04


The Cowboys were never ever going to be successful at free agency and there are a few reasons why. @SportsSturm of 1310 The Ticket breaks down why there was little hope that the Jones boys were going to learn how to make deals in the moment or without leverage to fix their historically bad defense. @mikelikessports @machinesports

Polymarket has created a market that would monetize a nuclear attack amid increasing concerns that bets are happening among government insiders who can make military decisions.



we're making @blocks smaller today. here's my note to the company. #### today we're making one of the hardest decisions in the history of our company: we're reducing our organization by nearly half, from over 10,000 people to just under 6,000. that means over 4,000 of you are being asked to leave or entering into consultation. i'll be straight about what's happening, why, and what it means for everyone. first off, if you're one of the people affected, you'll receive your salary for 20 weeks + 1 week per year of tenure, equity vested through the end of may, 6 months of health care, your corporate devices, and $5,000 to put toward whatever you need to help you in this transition (if you’re outside the U.S. you’ll receive similar support but exact details are going to vary based on local requirements). i want you to know that before anything else. everyone will be notified today, whether you're being asked to leave, entering consultation, or asked to stay. we're not making this decision because we're in trouble. our business is strong. gross profit continues to grow, we continue to serve more and more customers, and profitability is improving. but something has changed. we're already seeing that the intelligence tools we’re creating and using, paired with smaller and flatter teams, are enabling a new way of working which fundamentally changes what it means to build and run a company. and that's accelerating rapidly. i had two options: cut gradually over months or years as this shift plays out, or be honest about where we are and act on it now. i chose the latter. repeated rounds of cuts are destructive to morale, to focus, and to the trust that customers and shareholders place in our ability to lead. i'd rather take a hard, clear action now and build from a position we believe in than manage a slow reduction of people toward the same outcome. a smaller company also gives us the space to grow our business the right way, on our own terms, instead of constantly reacting to market pressures. a decision at this scale carries risk. but so does standing still. we've done a full review to determine the roles and people we require to reliably grow the business from here, and we've pressure-tested those decisions from multiple angles. i accept that we may have gotten some of them wrong, and we've built in flexibility to account for that, and do the right thing for our customers. we're not going to just disappear people from slack and email and pretend they were never here. communication channels will stay open through thursday evening (pacific) so everyone can say goodbye properly, and share whatever you wish. i'll also be hosting a live video session to thank everyone at 3:35pm pacific. i know doing it this way might feel awkward. i'd rather it feel awkward and human than efficient and cold. to those of you leaving…i’m grateful for you, and i’m sorry to put you through this. you built what this company is today. that's a fact that i'll honor forever. this decision is not a reflection of what you contributed. you will be a great contributor to any organization going forward. to those staying…i made this decision, and i'll own it. what i'm asking of you is to build with me. we're going to build this company with intelligence at the core of everything we do. how we work, how we create, how we serve our customers. our customers will feel this shift too, and we're going to help them navigate it: towards a future where they can build their own features directly, composed of our capabilities and served through our interfaces. that's what i'm focused on now. expect a note from me tomorrow. jack


Shedeur Sanders meets new Browns HC Todd Monken: "Hey, we tried to draft your ass last year ... It's all worked out."







