Ken Freeman | Full Circle Agency

Incredible to be a part of BK Beauty's incredible success on Amazon. From 0 to 240K in sales in just a few weeks is mind blowing 🤯

@Seanfrank Congratulations Sean 👏🥳

New character alert. Happy, healthy, ready to start a supplement brand.

I've spent $2.5M testing Amazon strategies over 6 years. The biggest mistake I see 7-figure DTC brands make? Letting competitors steal their branded search traffic. When customers see your Meta ads but shop on Amazon, someone else is capturing those sales. We helped Ridge Wallets secure 80%+ market share for "Ridge Wallet" searches. Are you protecting your brand searches on Amazon?

Join The Amazon Operators and get our 42-page guide on how we made over $12,000,000 on Prime Day in two days: theamazonoperators.com

The #1 mistake I see people make with Amazon listings is focusing on everything EXCEPT conversion rate. For a brand doing $3M annually, improving from 13.3% to 15% conversion rate adds $460,000 in revenue. After managing $200M+ on Amazon last year: → Conversion rate drives organic rankings → Better conversion = more efficient PPC → Higher profits from the same traffic What's your current Amazon conversion rate?

7/7 We've helped brands capture millions in spillover revenue that was previously going to competitors. What's your biggest Amazon challenge right now?

6/7 The framework: Separate branded vs non-branded strategies. Spend efficiently on brand protection while aggressively expanding non-branded reach. Monitor search query performance weekly.

11/7 The $2.5M Lesson: Why DTC Brands Lose Money on Amazon I built and sold my first Amazon brand for 7-figures. Then I discovered something shocking about how DTC brands approach Amazon.

3/3 Testing is key: Use tools like Jungle Ace to continuously optimize every element of your listing We test main images, titles, bullet points, pricing, and entire image stacks. The brands that win are constantly iterating and improving based on real data, not assumptions. Focus on conversion rate first, and all other Amazon success flows from there. What's your current conversion rate on Amazon?

2/3 Real example: Improved a client's conversion from 13.3% to 15% Result: $460K additional annual revenue from the same traffic. For a brand doing $3M annually, that's a 15% revenue increase just from conversion optimization. The foundation: Main image that stops the scroll, bullet points addressing pain points, A+ content that builds trust. Every element must work together to convert browsers into buyers.

1/3 Why Your Amazon Conversion Rate Is Everything Most sellers optimize for clicks, impressions, or rankings. But conversion rate is the metric that moves the needle most. When your conversion rate increases: Your organic rankings improve, PPC becomes more efficient, profitability skyrockets. Yet most brands make their listing once, shoot in the dark, set it and forget it.

Just acquired a lacrosse brand growing 285% year-over-year for a 1x multiple. Why so cheap? The owner was 18 years old and didn't know Amazon's true value. I'm plugging it into our $200M Amazon operation to scale it 10x. Sometimes the best opportunities come from brands that don't realize their potential. What hidden gems are in your market?

8/8 The best acquisitions come from founders who don't realize their Amazon potential. What opportunities are hiding in plain sight in your market?

7/8 This is how you flip Amazon businesses: Find undervalued brands with good fundamentals but poor optimization. Apply world-class Amazon expertise. Scale rapidly. Exit profitably.

1/8 How I Bought a 285% Growth Brand for 1x Multiple An 18-year-old entrepreneur just taught me something about opportunity recognition.