KNB Communications

We’re seeing a lot of discussion about the best use of agentic AI in marketing. The answer depends on your needs — but a few principles remain constant: clear strategy, thoughtful workflows, and human judgment. 🔗 hubs.ly/Q0484C2l0 #HealthcareMarketing #HealthTech

Today is Diabetes Alert Day, led by the @AmDiabetesAssn. The goal: encourage people to understand their risk for type 2 diabetes and take proactive steps toward prevention and early care. Learn more: hubs.ly/Q048368f0 #DiabetesAlertDay

Thank you to Healthcare NOW Radio for including KNB in its March Health IT Marketing Minutes. KNB’s Bridget Saroff shares considerations for healthcare + life sciences companies evaluating marketing partners in regulated industries. 🔗 knbcomm.com/blog/choosing-… #PharmaMarketing

The burger debates weren’t just internet drama. They became a marketing case study in authenticity, brand voice, and audience trust. Lessons healthcare marketers shouldn’t ignore. 🔗 hubs.ly/Q04835nt0 #HealthcareMarketing #MarketingLeadership

What sets great healthcare PR apart? At KNB Communications, our media team has first-hand newsroom experience, so we know what makes a story newsworthy. KNB’s Josh Birch shares 5 ways to turn media coverage into growth 👇 hubs.ly/Q047JJGn0 #HealthPR #HealthcareMarketing

In the latest KNBeat newsletter we’re highlighting: • 3 stories shaping health tech & biotech • our newest Marketing Hits + Misses Worth a read for healthcare marketers. 🔗hubs.ly/Q047JnJL0 #HealthTech #HealthcareMarketing #Biotech

Design isn’t just aesthetic. KNB’s Beth Cooper on the psychology behind high-impact marketing design: “Design is not downstream execution. It’s a strategic lever that impacts perception, engagement, and decision-making.” 👉hubs.ly/Q047JDZd0 #HealthcareMarketing

At HIMSS this year, the media focused on real-world impact. Three topics dominated coverage — and they say a lot about where health tech is heading. What it means for brands 👇 hubs.ly/Q047CbPB0 #HealthTech #HIMSS26 #HealthcareInnovation

A surprising stat: the company behind Invisalign may be the largest user of 3D printers in the world. Combining AI-driven treatment planning w/ mass customization, @AlignTechInc produces ~1M unique dental aligners per day. Read via @WIRED: wired.com/story/how-invi… #MedTech

From drafting clinical notes to answering patient questions, experts say many tools are being deployed faster than they’re being validated with patients. Worth watching as AI adoption accelerates across health systems. hubs.ly/Q0478MbH0 #AIinHealthcare #DigitalHealth

Executives often underestimate how powerful their voice can be on LinkedIn. At KNB, we encourage healthcare and health tech leaders to lead conversations publicly, just as they do within their organizations. 🔗 hubs.ly/Q0476tMv0 #HealthcareLeadership

Excited to see KNB Communications highlighted in MM+M industry news after being named AOR for Gentherm Medical. Proud to support communications for the ThermAffyx™ Patient Safety System launch. See more: hubs.ly/Q046XQvc0 @MMMnews #HealthTech #MedTech

Top 100 investors like Deena Shakir are backing startups focused on maternal care, reproductive health, and preventive medicine, areas long overlooked by the industry. hubs.ly/Q046L-bW0 #WomensHistoryMonth #HealthTech

AI tools like ChatGPT are becoming part of how healthcare leaders research solutions. Here's what health tech and life sciences marketers should know about AI-driven discovery. 🔗 hubs.ly/Q046KYX10 #HealthTech #AI #HealthcareMarketing

KNB Communications team on the ground at #HIMSS2026. Always energizing to see leaders across health systems, digital health, and health tech come together to tackle the industry’s biggest challenges. Interoperability, workforce support, and connected care are front and center.

Observation from the #HIMSS2026 floor: There’s incredible innovation happening across digital health and healthcare technology. But the companies getting the most attention are the ones clearly showing how their solutions improve workflows + patient outcomes. Clarity matters.

Day 2 at #HIMSS2026. One theme keeps surfacing in conversations: AI is everywhere, but healthcare leaders are asking deeper questions. Not “Can we use AI?” But “Can we trust it?” Transparency, integration + outcomes are driving the discussion. #HealthTech

.@GenthermMedical has tapped KNB to help amplify news of its groundbreaking patient warming + securement device. Excited to support the visibility of innovations that improve patient safety + clinical care. Read more: hubs.ly/Q046chQt0 #HealthTech #MedicalDevices

@BrennanSpiegel Interesting!💥

At #HIMSS26 in Las Vegas talking about the future of AI in medicine. Instead of AI vs doctors, I’m arguing for Blended Intelligence (BI), combining the humanity & wisdom of healers w/ the computational power of AI. The future of medicine is being shaped right now @ the Venetian

Something we’ve been thinking about heading into #HIMSS26: How do healthcare companies communicate complex technology in a way that actually resonates with buyers? As a challenge, tell us in 3 words or less.