Karajan Music Tech | March 7, 2024

🎶 Excited for the 𝗞𝗮𝗿𝗮𝗷𝗮𝗻 𝗠𝘂𝘀𝗶𝗰 𝗧𝗲𝗰𝗵 𝗖𝗼𝗻𝗳𝗲𝗿𝗲𝗻𝗰𝗲 in Salzburg on Mar 7? Register now at karajanmusictech.com! Explore the intersection of neuroscience, AI, and the arts. 🧠🎵🤖 Dive into AI's role in music, XR's future, and well-being at work. Don't miss our star-studded speaker lineup! #KMT24 #MusicTech #Salzburg #VWGroupCulture

Embracing Innovation in Classical Music: Interview with Max Beckham-Ortner 🎵 In March, we had Max Beckham-Ortner (Secretary General at @IMZMedia) at our MusicTech Conference. In this interview, he shared insights on the evolving landscape of classical music and arts in the digital age. During the interview, Beckham-Ortner emphasized the importance of engaging younger audiences in classical music through modern storytelling and digital platforms. He stated: "They are crucial. [...] In order to engage a new audience who might not have a [classical background], we have to tell them a story... And getting their attention is only possible if we access them where they are, like on TikTok, YouTube, and other social media channels." What role does the so-called "serious art" play for today’s youth? Beckham-Ortner expressed that there is still a significant audience for traditional live performances: “But I also think [...] that it's important to have more of an entertaining art as well, again, to engage a new audience. Because that's maybe how you get hooked.” Furthermore, he highlighted the importance of blending entertaining art forms to capture the interest of newcomers, suggesting that even a lighter event like an André Rieu concert could lead to greater appreciation and attendance at major classical music festivals like the Salzburger Festspiele. Addressing the future of opera, Beckham-Ortner was optimistic about its potential to attract younger people through lower prices and the use of digital media to increase awareness: "It has to work again together with the different broadcasters or streaming platforms simply in order to get their attention in the first place. Because a lot of people might not even know that the Salzburg Festival is happening.” The impact of artificial intelligence on the arts was another important topic. Beckham-Ortner discussed the ongoing and future changes AI is expected to bring, particularly through VR headsets. He noted: "AI had an impact and will even have a further impact on our industry… Over the next five years, I think we'll have at least a small revolution within the industry." Thank you for the interview! #KMT24 #ClassicalMusic #MusicInnovation #MusicAI #DigitalTransformation #PerformingArts #ArtTech

🎶💻 Our Karajan MusicTech conference earlier in March was an absolute blast. Thanks to the Volkswagen Group Culture for the long-lasting collaboration – and this lovely recap video: youtube.com/watch?v=aE4tEM… We're thrilled about this partnership, because it enables a dialogue between mobility and art. It has always been our goal to connect visionaries and decision-makers in music and tech, Volkswagen Group Culture is a wonderful partner and enabler for that. This edition of the conference has shown the growing influence of music on AI and the potential for immersive technologies in the world of automotive innovation. In the Video, @matthiasroder highlights the conference’s interdisciplinary approach: “We bring together artists, engineers, people from the business world, start-ups and investors. And the idea is: through the discourse between the different disciplines, we keep developing creative, new ideas which then become reality. [...] Companies have been founded here, projects have been launched. We have built apps in hackathons. So, it’s a colorful bunch with a lot of creativity.” @NikolaiArdey (@VWGroup Innovation): “Volkswagen is really passionate about this inspiring and long lasting collaboration.” We agree! It’s our goal to push the boundaries of innovation. That’s why we try to shape innovation from many different angles: From cognitive neuroscientists like Arne Dietrich to experimental artists like Moisés Horta (@hexorcismos) – the role of interdisciplinarity is critical when it comes to innovating Music and Tech. Neuroscientist Arne Dietrich explains why the Music Industry is at the forefront of technological innovation:  “Because music is quite structured, which is not the case for other arts. So technology has already infiltrated the world of music more so than other arts.” Thank you all for adding so many different perspectives to our conference! #Karajan #MusicTech #KarajanMusicTech #VolkswagenGroupCulture #Volkswagen #VolkswagenGroup #Innovation #ArtAndTech #ArtxTech #ClassicalMusic

We were proud to collaborate with @KarajanTech, hosting a panel on 'Innovation, Technology and Digitalisation in TV Programming for the Performing Arts'. A big thank you to the Karajan Institute, @matthiasroder + the whole team for the fantastic experience! © Karajan Institute

Harmonizing Workplace, Orchestrating Success – Valerie Brunner, @walterwerzowa and Ivan Rektor will discuss the interplay of music and technology in enhancing workplace well-being. 👉 karajanmusictech.com (March 7, Salzburg) Discover the harmony of productivity at this panel, where the crossroads of #neuroscience, #musicology, and #BusinessStrategy illuminate the profound impact of music and technology on workplace health, creativity, and overall well-being. 👤 Valerie Brunner is member of the Management Board of Raiffeisen Bank International and together with her team, manages RBI’s relationships with Corporate and Institutional Clients. Besides Banking, Valerie is passionate about psychology and currently pursues the Master Study Program Psychotherapy Science at Sigmund Freud Private University Vienna. 👤 Walter Werzowa (@HealthTunes_org) is an inventor of music, composer of number-one hits, music health entrepreneur, and tamer of #ArtificialIntelligences. He has worked on numerous movies by Schwarzenegger, Wenders, and Spielberg. He composed the Intel sound branding as well as that of T-Mobile. Walter has also finished Beethoven’s 10th symphony with the help of an AI. 👤 Dr. Ivan Rektor is a Professor at @MasarykUni Brno in Czechia and leads the Movement Disorders Centre and the Neuroscience Centre at @CEITEC_Brno. Educated at the University of Brno, Dr. Rektor has extensively researched movement disorders, epilepsy, and cognitive neurophysiology, including work on a baboon myoclonus in France and intracerebral recordings in Paris. #KMT24 #Karajan #MusicTech #VWGroupCulture #KarajanInstitute #Conference #Entrepreneurship #Technology #Music #Neuroscience #ClassicalMusic #AI #KI

🎵 At our MusicTech Conference, @IMZMedia will host a panel titled 'Innovation, Technology and Digitalization in TV Programming for the Performing Arts'. 👉March 7 in Salzburg | Register for free: karajanmusictech.com Explore the fusion of innovation, technology, and digitalization in performing arts TV programming, as we dissect how these advancements are reshaping content creation, distribution, and audience engagement, paving the way for a new era in arts broadcasting. On stage: Max Beckham-Ortner (IMZ), Frank Gerdes (Head of Cultural Department, ServusTV), Laetitia Huberti (@RTBF) and Robert Zimmermann (STAGE+ Advisory Board @DGclassics) Thank you for this awesome collaboration! Join the conference to explore the fusion of neuroscience, AI, technology's transformative role in performing arts, and music's impact on workplace well-being. Dive into the revolutionary influence of generative AI in the music industry and the future of immersive experiences with Augmented and Extended Reality. 👉 Register at karajanmusictech.com #KMT24 #Karajan #MusicTech #VWGroupCulture #KarajanInstitute #Conference #Entrepreneurship #Technology #Music #Neuroscience #ClassicalMusic

Karajan MusicTech Conference, (March 7, Messe Salzburg) 👉 Make sure to register: karajanmusictech.com

🎓∑🎵 As part of the lecture series "Music and Mathematics", a collaboration between @plus_1622 and Universität Mozarteum Salzburg, we have prepared two particularly interesting lectures for members of both universities. When and where? March 7, Karajan MusicTech Conference, Messe Salzburg 👉 Make sure to register: karajanmusictech.com Host: Arne Bathke (Dean of Digital and Analytical Sciences, Paris Lodron University Salzburg) ★ 1pm-1.30pm | 'Music Recommendation Systems: What is Fair from the Artists' Perspectives?' | Host: @christine_bauer (EXDIGIT Professor of Interactive Intelligent Systems, Department of Artificial Intelligence and Human Interfaces at the Paris Lodron University Salzburg) Music recommendation systems are indispensable in today's music industry. They provide valuable support in navigating through the vast catalogs of music tracks. These systems suggest similar artists or recommend the next track for us to listen to. But how fair are these systems from the perspective of artists? ★ 2:15pm-2:45pm | Staging Realities: Towards an Audio-Visual Experimental Space | Host: @LindingerCh (Full Professor Digital Humanities in the Arts, Universität Mozarteum Salzburg) Concepts such as Extended Reality (XR) and Virtual Reality (VR), which expand visual and auditory dimensions of experience, are increasingly gaining importance in the performing arts. The presentation initially provides an overview of previous projects in this area. Subsequently, it offers a perspective on the plans of the X-Reality Lab at the University of Mozarteum. The lab is conceived as an experimental space where performance art and extended audio-visual experiences are innovatively combined. This conference presents a unique opportunity for you to engage with leading experts in the MusicTech scene and gain new perspectives in music technology. Seize this chance for further education and networking! #KMT24 #Karajan #MusicTech #VWGroupCulture #KarajanInstitute #Conference #Entrepreneurship #Technology #Music #Neuroscience #ClassicalMusic #XR #VR #Salzburg

🎶 From Herbert von Karajan to Karajan MusicTech – Reflecting on the Intersection of #ClassicalMusic and #Innovation Salzburg is the birthplace of two legends of music: Mozart and Herbert von Karajan. Now that our @KarajanMusic Tech Conference is taking place this week, it’s time to remember the profound impact Herbert von Karajan had on both the Classical Music world and the realm of technological innovation. But it's not just about looking back; it's about moving forward and embracing the fusion of tradition with cutting-edge innovation. @matthiasroder (CEO of the Karajan Institute), reflects on Karajan's legacy: "Herbert von Karajan was also one of the pioneers and music visionaries of his time. And for us, it makes perfect sense to continue in his vein, to bring innovation and classical music together. [...] It's one of the things that made him into an absolute superstar — to be always on the cutting edge of new technology and being out there to bring his recordings out to as many people as possible." Where was von Karajan actually an innovator? ① Early Adopter of Stereo Recording: Karajan was among the first conductors to recognize the potential of stereo recording technology. In the 1950s, he began producing recordings in stereo, well before it became the standard. This approach provided listeners with a more immersive and dynamic listening experience, closely mimicking the experience of being in a concert hall. ② Pioneering Digital Recordings: In the late 1970s and early 1980s, Karajan was at the forefront of adopting digital recording techniques. He was one of the first to record classical music using digital technology, working with labels like Deutsche Grammophon to produce some of the earliest digital recordings. This move was instrumental in enhancing the clarity and quality of classical music recordings. ③ Utilizing Video and Film: Karajan understood the power of visual media in expanding the reach of classical music. He was a pioneer in filming his rehearsals and performances, contributing significantly to the production of classical music for television and home video. This not only helped in popularizing classical music but also provided an educational resource for students and enthusiasts. ④ Innovative Stagecraft and Lighting: Beyond audio technology, Karajan also experimented with innovative stagecraft and lighting in his productions. He believed that the visual aspect of a performance was crucial in enhancing the audience's experience. Karajan's approach to opera productions, for example, integrated sophisticated lighting designs and stage settings that were ahead of their time. ⑤Supporting the Development of the Compact Disc: Karajan played a key role in the development and popularization of the compact disc (CD). He collaborated with electronics companies, notably Sony and Philips, to present the format to the world in a globally televised press conference. Did you know that the length of the CD is based on Karajan's timings for the 9th symphony? Here's to the pioneers, past and future, who dare to dream and innovate. Let's continue to break boundaries and create new pathways in the world of music. 🚀🎼 #KMT24 #Karajan #MusicTech #VWGroupCulture #KarajanInstitute #Conference #Entrepreneurship #Technology #Music #Neuroscience #ClassicalMusic

“That's pretty miraculous to me.” – @Yung_Spielburg is impressed by the ability of Stem Separation Software to take a single audio file and divide it into its component stems, such as drums, bass, synths, and vocals. This process, which once seemed miraculous, indicates how far technology has come in understanding and dissecting complex audio. Yung Spielburg is Grammy Award-Winning Producer and Songwriter and Research Coordinator at @water_and_music, a data-driven research platform for the music business. 👉 Join our Karajan MusicTech Conference (March 7 in Salzburg) and meet Yung in person: karajanmusictech.com Yung Spielburg is most well known for his work with Japanese multi-hyphenate, MIYAVI. He is also a core team member and collaborative research lead of the music and tech research and intelligence network, Water & Music. You might know him as the voice of the theme on @theallinpod. #KMT24 #Karajan #MusicTech #VWGroupCulture #KarajanInstitute #Conference #Entrepreneurship #Technology #Music #Neuroscience #ClassicalMusic #AI #KI #creativeAI #music #MusicAI #musikKI

🎵🤖 “AI is an amazing writing partner.” – Music composer @walterwerzowa and @thomasrichter discuss the #Beethoven AI Project, a collaboration between humans and AI in composing music. Walter shares his experience working with #ArtificialIntelligence, initially skeptical about disregarding traditional music rules. He learned from AI scientist @ahmed_elgammal that AI does not need to adhere to constraints, and it neutrally absorbs everything from Beethoven, including mistakes, which becomes part of its learning process. Walter realized that sticking strictly to the rules would not produce the unique sound he achieved with the AI. His role in the project was creatively significant, likening it to Beethoven's process of selecting melodies: He received hundreds of AI-generated options every morning and had to choose the ones that aligned with his taste and intuition. Thomas asked: “Were you always enjoying it or sometimes thinking: ‘Oh, this is a competition for me in the future!’? Or were you liking it, embracing it?” Walter: “No, it's an amazing writing partner where I do something and then I react to it and it's going back and forth. It's an alter(ed) ego.” Wanna meet Walter in person? 👉 Walter will be part of the Panel Discussion ‘Harmonizing Workplace, Orchestrating Success’ at Karajan MusicTech on March 7, discussing the interplay of music and tech in enhancing workplace well-being, together with Valerie Brunner from Raiffeisen Bank International and Ivan Rektor (@CEITEC_Brno/@muni_cz): karajanmusictech.com #KMT24 #Karajan #MusicTech #VWGroupCulture #KarajanInstitute #Conference #GenerativeAI #MusicAI #MusicHealth #Entrepreneurship #Neuroscience #ClassicalMusic #Beethoven

🎶📚 Dive into "Music & Mathematics" with @christine_bauer and @LindingerCh! Join us March 7 at the Karajan MusicTech Conference, Messe Salzburg. 🚀 Explore fairness in music recommendation systems & the fusion of performance art with XR/VR. Register at karajanmusictech.com for innovation & insights! #KMT24 #Karajan #MusicTech #VWGroupCulture #KarajanInstitute #Conference #Entrepreneurship #Technology #Music #Neuroscience #ClassicalMusic #XR #VR #Salzburg

🌟 Big News! Charlie Rapino, VP of A&R International at Artist First, will grace the Karajan Music Tech Conference in Salzburg on March 7. From launching Take That to advising Ennio Morricone, his experience is unmatched. 🎵💡 Join us to gain from his insights in the 'Entrepreneurship, Technology, and Music' panel with Anna Zò, @KathleenAlder, @AntoineLeboyer, and Matthias Storbel. Register now at karajanmusictech.com! #KMT24 #Karajan #MusicTech #VWGroupCulture

🌟 𝗪𝗼𝘄, 𝗹𝗼𝗼𝗸 𝘄𝗵𝗮𝘁 𝗗𝗔𝗟𝗟-𝗘 𝗶𝗺𝗮𝗴𝗶𝗻𝗲𝗱 𝗳𝗼𝗿 𝗼𝘂𝗿 𝗰𝗼𝗻𝗳𝗲𝗿𝗲𝗻𝗰𝗲 𝗶𝗻 𝗦𝗮𝗹𝘇𝗯𝘂𝗿𝗴! 🎨 Crazy, right? A summer festival brimming with Music, Tech, and Creativity, right in the heart of #Salzburg. We're totally in love with this concept! 🎵☀️🤖

Register here: karajanmusic.com

Hello Friends. We will be back March 7 in Salzburg. Please spread the word :-) #KMT24 #Karajan #MusicTech #VWGroupCulture #KarajanInstitute #Conference #GenerativeAI #MusicAI #MusicHealth #Entrepreneurship #Neuroscience #ClassicalMusic karajanmusictech.com

We're ready for you! See you tomorrow in #Salzburg! karajanmusictech.com #kmt23 #VVGroupCulture

How is the Yellow Label reinventing itself? 💡'Innovating #Karajan’s Label – Creative Direction & Tech at Deutsche Grammophon Today' w/ Clemens Trautmann from @DGclassics 👉 Waitlist for our #MusicTech Conference (March 15, #Salzburg): karajanmusictech.com #VWGroupCulture

'The Politics and Business of #CreativeAI' with Rene Houareau (@BVMI_music), Dr. Anastassia Lauterbach (ExCo) & @JanHiesserich (@PalantirTech) 👉 Join the Waitlist now for the #Karajan #MusicTech Conference on March 15 in #Salzburg: lwww.karajanmusictech.com #kmt23 #VWGroupCulture