Jake Karls

Yesterday, I was invited to speak at: 3 different high school classes. Left feeling inspired by the students.

We shipped 500,000 bars last week… Our first year goal was 100,000 bars.

Our journey in numbers:  2018 → 50 bars/day 2019 → 3,000 bars/day 2020-2025 → 135,000 bars/day  2026 → Building a 2nd line, triple the capacity Manufacturing is a MOAT.

Our first retailer was a local bagel shop. The owner believed in us, Loved our story, and gave us a shot. That “yes” lit the fire. Now we sell in over 9,500 stores across North America.

@nickywonka Let’s goooo

Vote!

@nickywonka Let’s goooo

The road to $100 million picture thread below

@nickywonka Pure MOMENTUM

3 Years in the making! Tomorow we launch Costco Canada Nationally LFG!

#3 Burnout often happens when you stop doing the things you love.

#2 Rest isn’t a reward, it’s a requirement.

Last year, I had a major burnout… It’s not fun. But it’s also a great teacher . Three things nobody tells you about burnout:

We have sold over 2,000,0000 bars at Target. In just under 2 years. We started with 3 spots on the shelf… This picture was taken today, with almost a full shelf (fridge) of MDS. Excited to announce that Target now carries: Our newest flavour CRUNCHY PEANUT! 1,700 stores.

@MrBeast Mid day squares

What’s your favorite chocolate snack that’s not Feastables? Want to study what’s out there ❤️

We almost got hit with a $2,000,000 recall lucky we got it all on camera

Over the last decade of being an entrepreneur, Jake Karls Co-Founder & Chief Rainmaker, @MidDaySquares, shares that learning how to manage the ups and downs has been a major key to success. Hear more in episode 2 of EY’s #LeadersInRetail here: bit.ly/3SV7KFB #EYCanada

The greatest life hack: Treat every 24 hours as a separate life. It’s that simple, the ROI is insane. #Entrepreneur #SmallBusiness #life

Part 3: The Truth About Entrepreneurship… Now, “The Ugly”: - Pain is inevitable, it becomes normal.  - The mental health toll is tough. No such thing as “clocking out” (24/7 lifestyle early on).  - It can be extremely lonely.  - Exhaustion and burnout creeps up quickly.

The Truth About Entrepreneurship… The Good, The Bad & The Ugly: We will start with “The Good”: - Freedom to do whatever you want.  - A real chance that you can experience your dream coming true. - The greatest education of all time, both business and personal. Part 1

Part 2: Let’s move to “The Bad”: - It’s really hard, the odds are stacked against you. - Most people will judge and not believe in you.  - Daily uncertainty and life sacrifices.

Honoured To Have Been Selected As: “Leaders In Retail” By @EYnews . Alongside other iconic brands: lululemon Canada Goose & Knix. Seeing @MidDaySquares earn global recognition is a dream come true. ey.com/en_ca/consumer…