Kathleen Schaub

Calling all marketing leaders! My new book Marketing in the (Great, Big, Messy) Real World: Rewire Your Marketing Organization to Navigate Anything is now available bit.ly/40rvp3q

A tough conversation is unfolding between CMOs and the C-suite. Static, deterministic metrics create false narratives. Moving past attribution can feel risky, but staying stuck is worse. Reframe metrics to reflect real business impact. bit.ly/3X837J4 @martechismktg

Reminds me of how much I love the Sierras. This piece by Sandy Delehanty was one of my favorites

How will you navigate upheaval in the marketing management playbook? I talk with @martechismktg about why abandon the illusion that marketing could be a vending machine and the 4 mindshifts essential for #marketing success in a changing, #uncertain world. bit.ly/45Ise9s

Our world is messy & beautiful. It’s natural to feel anxious about jobs, AI, climate, or leaders’ actions. Those feelings show you care—but they can be heavy. Joy & hope don’t have to wait until things are perfect. Let them stand alongside the hard stuff. May you find both today.

Think like an investor. One of 4 mindset shifts from my new book on how to thrive in #marketing #complexity

Fall is already here in the Chinese Pistache trees, though the Equinox is weeks away. “The future is already here – it’s just not evenly distributed” – W Gibson. Thrive in #uncertainty by finding early clues at the edges. Get out of your comfort zone. Meet the new and the strange

My notes on modern marketing after reading 'Marketing in the (Great, Big, Messy) Real World' book by Kathleen Schaub. The trick is to turn the modern marketing landscape’s unpredictability into a strategic advantage and that can be achieved only when you stop treating marketing like a machine, a machine with guaranteed outputs. Thanks to Kathleen Schaub for this gift to the (marketing) mankind! THE WAY WE USED TO CONNECT DOTS DOES NOT WORK ANYMORE AS TURF HAS CHANGED. A LOT MORE NEW VARIABLES HAVE BEEN ADDED, ONLY FEW HAVE BEEN REMOVED - THE EQUATION IS COMPLEX. I strongly believe that new mediums (of information dispersement) are conductive to modern marketing, marketing which puts education front-center. Also the way we teach marketing in schools/universities has to evolve, the term campaign needs to go to the dry cleaner, it has been made dirty over the years. Book link: amazon.com/Marketing-Grea… (picture source: @grok) cc @waqasmakhdum @DenisePersson @julwhite @1MandyDhaliwal @awagonfeld

You’ll make better decisions if you get comfortable with probability. Marketing operates in a zone of #uncertainty because #markets consist of people. Avoid clinging to the idea that with enough data you could finally be certain. Think like a statistician. bit.ly/4ouZ7iC

In a changing environment, you don’t get smarter by waiting. Can you take an incremental step that will reveal something about the road ahead? Absorb your discovery and adjust. This is #wayfinding. #Uncertainty

With the right mindset and practices, marketers can become drivers of luck, not just passive receivers. cmswire.com/digital-market…

Can marketing leaders use the adoption of AI as an opportunity to simultaneously future-proof their organizations? I talk with @mukund about the intersection of AI with the mindsets needed for success in marketing’s messy world. youtube.com/watch?v=RyQfVF…

Delaying decisions makes sense when uncertainty is temporary or when action will exacerbate uncertainty. Most other times, take adaptive action

Restarting at X after a hiatus