Kathy Casciani

RIP Connectively, the former HARO now.cision.com/e/es?s=1632284…

@DaniellaGeno I think come 3pm or so it is going to be tough to work - at least in this house! Too much excitement!

I have literally said "Happy Halloween" to almost everyone I have seen or emailed today.... where has all this random Halloween spirit come from ?😅

I don’t really do endorsements. I’m not shy about sharing my views, but I hate politics and don’t trust most politicians. I also understand that people want to hear from me because I am not just a celebrity, I am a former Republican Governor. My time as Governor taught me to love policy and ignore politics. I’m proud of the work I did to help clean up our air, create jobs, balance the budget, make the biggest infrastructure investment in state history, and take power from the politicians and give it back to the people when it comes to our redistricting process and our primaries in California. That’s policy. It requires working with the other side, not insulting them to win your next election, and I know it isn’t sexy to most people, but I love it when I can help make people’s lives better with policies, like I still do through my institute at USC, where we fight for clean air and stripping the power from the politicians who rig the system against the people. Let me be honest with you: I don’t like either party right now. My Republicans have forgotten the beauty of the free market, driven up deficits, and rejected election results. Democrats aren’t any better at dealing with deficits, and I worry about their local policies hurting our cities with increased crime. It is probably not a surprise that I hate politics more than ever, which, if you are a normal person who isn’t addicted to this crap, you probably understand. I want to tune out. But I can’t. Because rejecting the results of an election is as un-American as it gets. To someone like me who talks to people all over the world and still knows America is the shining city on a hill, calling America is a trash can for the world is so unpatriotic, it makes me furious. And I will always be an American before I am a Republican. That’s why, this week, I am voting for Kamala Harris and Tim Walz. I’m sharing it with all of you because I think there are a lot of you who feel like I do. You don’t recognize our country. And you are right to be furious. For decades, we’ve talked about the national debt. For decades, we’ve talked about comprehensive immigration reform that secures the border while fixing our broken immigration system. And Washington does nothing. The problems just keep rolling, and we all keep getting angrier, because the only people that benefit from problems aren’t you, the people. The only people that benefit from this crap are the politicians who prefer having talking points to win elections to the public service that will make Americans’ lives better. It is a just game to them. But it is life for my fellow Americans. We should be pissed! But a candidate who won’t respect your vote unless it is for him, a candidate who will send his followers to storm the Capitol while he watches with a Diet Coke, a candidate who has shown no ability to work to pass any policy besides a tax cut that helped his donors and other rich people like me but helped no one else else, a candidate who thinks Americans who disagree with him are the bigger enemies than China, Russia, or North Korea - that won’t solve our problems. It will just be four more years of bullshit with no results that makes us angrier and angrier, more divided, and more hateful. We need to close the door on this chapter of American history, and I know that former President Trump won’t do that. He will divide, he will insult, he will find new ways to be more un-American than he already has been, and we, the people, will get nothing but more anger. That’s enough reason for me to share my vote with all of you. I want to move forward as a country, and even though I have plenty of disagreements with their platform, I think the only way to do that is with Harris and Walz. Vote this week. Turn the page and put this junk behind us. And even if you disagree with me, vote, because that’s what we do as Americans. vote.org

Reality is setting in re: timing from a PR perspective - if you didn't get your news/announcements out before this week, you might have to consider holding off til after Veterans Day - then trying to squeeze them in before Thanksgiving 😬 🥴 #PRTips

@Oriannarosa @FortuneMagazine Hope you plan a trip to Southern California soon! Enjoy.

🇺🇸 Calling American PRs & connections: I’ll be in NYC in two weeks for a few days. Want to meet for lunch/drinks/dinner? Drop me an email: Orianna.Royle@fortune.com Keen to meet people who have a roster of CEO/ entrepreneurial clients fit for @FortuneMagazine’s success vertical

@kat_boogaard 100 percent I can relate to this! Wonder if they are hiring at Trader Joe's...they always seem happy there :)

Other people: "OMG you literally have a dream job." Me: *debates a major career change at least once per week* "Uh huh. You bet. Sure do."

@PRisUs You are equally a delight! I loved meeting you IRL and I hope it is not the last time!

Met my friend & fellow PR pro @KathyCash in person today - she’s a delight ☺️

@Oriannarosa @FortuneMagazine congrats and how exciting!

🚨Career news klaxon🚨 I am delighted to announce that I've been promoted! After nearly 2 years of reporting success news for @FortuneMagazine, I will now be leading the vertical! Don't worry, although I am stepping into an editor role you'll still get to enjoy my writing 😉

@itsbethbooker Wishing you luck to get through all this 🙏

It is 5:20 a.m. CT (6:20 a.m. ET), and I have been awake for 22 hours (minus the 2-ish-hour nap I took). Fifteen hours in the car with my partner, two cats, and golden retriever to evacuate 542 miles from Naples to Panama City. Thrilled to go to sleep within the next 5 minutes. xx

Whoah. A reminder to all PR people to rethink their strategy in the wake of a tragedy.

I just heard there are podcasts charging $50,000 for founders to appear on them to talk about their companies. And founders are doing this because there is such a dearth of press covering them!! Plz don’t do this. Instead use a fraction of that budget to pay for subscriptions to legit outlets. There’s no press because we aren’t supporting the press.

@PRisUs one of my favorite things you have written - so helpful!

What are some of the most frequently asked PR questions I get? I compiled 11 of them - along with my answers - here: Answers to 11 of the Most Frequently Asked PR Questions michellegarrett.com/2024/09/14/ans… #PRTips

@fredmgrier @X I love this! And you are correct, never assume who might be watching and getting value out of your content. Nice job 👏

DM’s like this keep me going… Some days I hardly get any value out of posting on @X each week. Then randomly, I’ll got a nice msg from major account like today (122k+ followers) He’s an exec who is seeking to move to SD in the near future. You never know who’s watching 🙏🏾

@NicolePajer @LinkedIn you get some Inmails with the LinkedIn Premium Career but more with higher levels.

People with premium @LinkedIn profiles, which plan do you have? I basically just want to send in-mail as a journalist.

@NicolePajer @LinkedIn I have LinkedIn premium career. Here is a good article that lays out all the different levels and costs. expandi.io/blog/linkedin-…

@Matt_Schulman1 Well, I'm not sure everyone thinks it is "fun" but I do think if you are going to delegate it ALL, you lose your media relations edge to a certain extent.

I don't understand PR pros who delegate all of their pitching. Pitching is the fun part!

@TerryWardWriter The worst!! Definitely a necessary evil. I usually try to offer a new piece of information or something "extra" when I follow up but it is still cringey.

I think one of the biggest indignities as freelancers is having to "follow up." It's a necessary evil, can lead to assignments that would otherwise fall through the cracks. But boy do I cringe doing it. I am sure PR people feel the same following up with us, too #justfollowingup

@JoniSweet Great newsletter today - loved the tips!

The one thing I want to see more of in PR pitches is headline ideas. How does your client fit into a bigger story? A well-crafted sample headline can turn a pitch into a story I can't wait to cover. #PRtips

@bdanweiss If it is done in the spirit of education - without naming names - I am all for it. But screenshots? That's just mean.

spicy take: can journos stop punching down about PR pitches in their inboxes? like, i get that most pitches are bonkers, etc., and sure, many are v funny, but you're often making fun of lower-level employees at big orgs when you publicly post screenshots.

She picks it up. "Clearly I am not Joe Biden." She says she offers a new generation of leadership. A new optimism for what we can do. Let's compare plans. Let's talk about our plans. She is delivering this with just the right mix of hope and sadness for his inability to see it.