Keenye The Unusual
44.7K posts

Keenye The Unusual
@KayDUnusual
Research Analyst & Comms Lead ~ Helping brands build community & revenue via strategic communication. Contributing at @AvaxTeam1. @shefiorg S16.








writing well is good, but that alone is not enough. a lot of writers think projects are just looking for someone who can put words together. that’s not fully true. most projects are not just looking for a writer. they’re looking for someone who can help them communicate better, grow their brand, and make people pay attention. that means your writing has to do more than sound nice. it has to solve a problem. the following are some of the important things many projects actually want from content writers: ↳ clear understanding most projects are building something they understand very well, but the audience may not. so they need writers who can break things down in a simple way. if a project is saying something important and people still don’t understand it, then the message is weak. and that’s where the writer comes in. to explain things in simplified form for the projects audience to understand and stay positioned for the updates. ↳ attention a good project can still be ignored if nobody is paying attention. this is why projects value writers who know how to create strong hooks, interesting angles, and content people want to read. because no matter how useful the message is, if it doesn’t catch attention, it may never land. ↳ consistency many projects struggle with showing up consistently. sometimes they have updates but don’t know how to present them. sometimes they disappear for days because they don’t have a content system. so when they find a writer who can help them stay visible, that writer becomes valuable. ↳ trust people don’t just buy into products. they buy into clear communication. they trust projects that sound human, understandable, and consistent. so content writers are not only filling space on a page. they’re helping brands build trust with the people they want to reach. ↳ results at the end of the day, projects want content that helps them move forward. that could mean: • more visibility, • engagement, • community understanding. • more users, • better brand presence. this is why writers need to stop seeing themselves as “just writers.” you are helping shape how a project is seen and understood. that is real value. so if you want to stand out as a content writer, don’t only ask yourself, is this well written? also ask, does this help the project communicate better? because that’s what many of them are really paying for. tomorrow, we’ll talk about something important too: who actually needs your content as a writer because sometimes the opportunity is closer than you think. follow the series if you’re learning from it.







It's okay to jump on a space, keep quiet and learn without saying a word till you jump off. You don't force leadership, you earn it. Knowing your place will save you a lot of shame. GN guys 💜






















