Keep Fish Wet

Let the fish be the hero. 📷 Dave McCoy #keepfishwet #keepemwet #fishing #flyfishing #conservation

Spectacular, aren't they?! 📷 Dave McCoy #keepfishwet #keepemwet #fishing #flyfishing #conservation

Best when mixed with water. 📷 Joe Klementovich #keepfishwet #keepemwet #fishing #flyfishing #conservation

The peacock bass of the Iriri River in Brazil will pursue their prey in moving water and strike with unmatched aggression. And when they battle in fast water, anglers (and their gear) are in for a challenging test of strength. 📷 Dave McCoy #keepfishwet #keepemwet #flyfishing

Fingers on the trigger. A great underwater shot of a nice triggerfish. 📷 Dave McCoy #keepfishwet #keepemwet #fishing #flyfishing #conservation

Who doesn't love a good wet wading session?! 📷 Jessica McGlothlin #keepfishwet #keepemwet #fishing #flyfishing #conservation

It's hard to beat a good underwater shot of a nice brown! Credit: Brian O’Keefe, @elevenangling  #keepfishwet #keepemwet #fishing #flyfishing #conservation

There's a world of water out there ... 📷 Dave McCoy #keepfishwet #keepemwet #fishing #flyfishing #conservation

We love watching them swim away ... 📷 Dave McCoy #keepfishwet #keepemwet #fishing #flyfishing #conservation

A chrome bright beauty. Cameron Davenport of Eleven Angling (@elevenangling) with a beautiful Atlantic salmon in Iceland. #keepfishwet #keepemwet #fishing #flyfishing #conservation

It's not all about the catch. That is ... unless you're this dog. 📷 Daniel Göz #keepfishwet #keepemwet #fishing #flyfishing #conservation

A couple of last casts before an afternoon storm ... 📷 Amber Payliss #keepfishwet #keepemwet #fishing #flyfishing #conservation

When a "landed" fish is kept in the water, that fish's chance of a good and rapid recovery is significantly improved. 📷 Dave McCoy #keepfishwet #keepemwet #fishing #flyfishing #conservation

A consistent and persistent message about science-based best practices is at the core of Keep Fish Wet. Credit: @fishmission #keepfishwet #keepemwet #fishing #flyfishing #conservation

Let the fish be the hero. Credit: @elevenangling  #keepfishwet #keepemwet #fishing #flyfishing #conservation

We always love watching them swim away. A magnificent Atlantic salmon in Iceland. Credit: @elevenangling  #keepfishwet #keepemwet #fishing #flyfishing #conservation

Who doesn’t love a good breeze in July? 📷 @klementovich #NoFishDryJuly #KeepFishWet #flyfishing

Slick rocks and cold water—it’ll be worth it. 📷 @thebugparade #NoFishDryJuly #KeepFishWet #flyfishing

Here we go.  📷 @DaveMcCoyPhoto #NoFishDryJuly #KeepFishWet #FlyFishing

Our YETI mugs are great for keeping drinks hot or cold while reminding you to #KeepFishWet. 📷 Amber Payliss #keepemwet #fishing #flyfishing #conservation