Keeper

Building a marriage product is a discipline problem before it's a technical one. The matching algorithm is hard but solvable. The harder problem is staying focused on marriage outcomes while VCs every quarter push you toward making bad matches to juice short-term retention and revenue. Bad matches destroy the brand, skew the pool male, and gut NPS. Once the loop starts it can't be reversed: bad matches kill organic acquisition, which forces paid acquisition, which destroys unit economics, which forces more bad matches. Every team in the category has eventually broken. Keeper will be different.

There is no statistic, no influencer, no post or anything at all you will find online that will help you better with dating than just going outside and interacting with people

Hard truth from 123,696 women's age preferences on Keeper. To be in a 23-year-old's median ideal range, you want to be under 28. A 27-year-old's median ideal range, under 35. A 30-year-old's, under 38. Past those ages you're an outlier in her range, not her ideal. The "find a younger wife" plan has a deadline for most people.

Women do not have as strong a preference for height as you think they do

Stack the first 11 preferences users set on Keeper: age, height, ethnicity, kids, religion, politics, personality, looks, career, finance, family. The median woman eliminates 72% of men. The median man eliminates 44% of women. Even with Keeper actively pushing users to keep filters flexible, of the users who still eliminate 90%+ of the opposite sex, 92% are women.