Jonathan Keim 🛡️

i feel like the majority of those who fade $REKT fade it because they are viewing it like they view any other crypto token. and i think that is an incorrect way to look at it. my view has always been that the power of web3 allows you to build IP + community in a very accelerated fashion. it's then up to the founding team to steer that value in a path that makes it mainstream and bigger beyond web3, but most importantly generates revenues in a traditional product outside of crypto. many past NFT projects have failed to convert the initial IP creation because revenue models depended on selling more NFTs/royalties which is clearly not sustainable within a singular ecosystem. needless to say luca + pudgy penguins is a stellar example of how IP can be proliferated and how a business model can be diversified beyond just crypto. right now we are in the stage of being able to sell a large amount of drinks very quickly due to crypto rewards; but with each successful drop, the brand and IP of rekt grows. when you start hearing people talking about simply wanting to buy drinks and not caring or knowing about rewards, that's when you know there is an actual belief in the brand or the product. for us, we have received a lot of incoming on the traditional side. 9 months ago none of the trad guys wanted to speak to us as soon as we mentioned crypto, but after recent regulatory changes in the US the same people are calling us back. the base drop selling out in 1 minute without any rewards is a mini proof of concept and a sign of what the brand value of rekt has now become (indeed, you can just look at the growth in the market cap of the token as a proxy for that value). it makes things extremely exciting for us - we have a lot more things planned and coming across the board but my ultimate goal, as i've always said, is not to compete with other coins...it's to compete with the biggest drinks companies out there. if we can start making a dent on market share, scale to 8-9 figure revenues, then things start getting really exciting -- what does that look like? it means being stocked in places where most people shop rather than solely just our website. that being said, i really do believe we are going to hit 1 million drinks sold in our first 12 months of operations, not done since red bull in the 90s, and what's noteworthy is this number will be hit as a result of JUST d2c sales from our website. in the expansion phase all of this will change, but man we really do have an unbelievable foundation to build from. so yeh, i think to look at $REKT correctly, you need to not just look at the coin, but look at what the brand and company itself has going for it, and we will have more announcements in coming weeks and months that i strongly believe will make the doubters truly understand the potential. cheers.

Unpopular opinion: Rate cuts will mark the top