Zach Bussey 🇨🇦@zachbussey
Stories are a really weird chicken-and-egg problem for Twitch.
They built Stories to try to create a new engagement tool for creators and communities. The idea seems to have been that creators would post great clips, and their community would engage with them, thereby spending more time on Twitch.
However, creators largely didn't post Stories because there's little value in doing so. It was just more work, with no clear ROI. Why post a 60-second clip on Twitch, when you can post it to TikTok/Reels/Shorts and tell your community to watch there (and build a secondary platform).
So, Twitch is now trying to make it SO easy to post Stories that every creator can just do it with a single click. The AI makes the clips; you just click 'approve'. So, every creator just starts slop-posting to their Stories because it's practically zero effort. And I suppose the assumption is that if you post, people will watch.
But even if THAT assumption pans out (doubtful), because it's just slop-posting (as there's no reason creators will aim for quality; if they cared, they'd already be posting Stories) - and thus, no value for the vast majority of viewers to have to sort through all the slop to find any Stories worth watching.
Human involvement in the creative process is what makes creative content enjoyable on a platform like Twitch. So, we're back to the drawing board - they have all this slop content, but nobody is watching... so what's the next iteration? Well, naturally, an algorithm to sort the content. And now they are just competing with Shorts/Reels/TikTok - but a half-decade in the past.
Conspiracy Theory: I think the actual motivation here is to build an ad format, and they are trying to force some viewers into it so they can report back to Amazon.