Kent Wilson

It’s boxing day, it’s -28 outside, and there’s no Flames hockey to discuss. So instead here’s the story of how my family started a company in our garage 6 years ago that is projected to break 8 figures next year.

@jordan_ross_8F Openclaw

The founders who figure out OpenClaw in the next 90 days are going to look like geniuses in 2027. The problem is most agency owners don't have time to figure out the install, the security risks, where to start, or what to actually hand it first. So my team built a 48-page beginner's guide that does it for you. Inside: — The exact prompts to hand it on day one — Plain English setup for Mac and Windows — How to secure it so it doesn't burn your business down — 42 copy-paste workflows across sales, marketing, ops, and finance Your competitors are sleeping on this. Comment OPENCLAW and I'll send it.

@herrmanndigital Thank you for this. Was considering testing this on my brand and we fall right into that list characteristics you mention here.

Why I'm more bullish on incremental attribution on Meta... 1. It's been the biggest way to increase new reach % incrementally in ad accounts at scale that struggle with this. 2. Revenue per visit is between 2-3x higher than standard attribution in most ad accounts I have it running. 3. New customer orders are nearly 100%. The leakage and cross over is much much lower. 4. They are less prone to performance swings. Once the system is optimized (50 conversions) it acts like a growth engine and fatigues less than standard attribution (in my ad accounts). So how do I run these? 1. In creative testing - all ads go into IA now. Why? Since Andromeda was implemented we've noticed less and less "new" traffic going to these pre-heated ads. In fact, it dropped down near 20-30% only. This obviously creates a problem, I don't know if these creatives are scalable. And the reality was, most weren't. So switching to IA helped identify more and more ads that work. BIG win here. 2. I am a massive fan of Flex Ads. A few reasons, Meta's ad retrieval systems love simplistic. Mainly because it makes it easier to digest and identify winning assets. So the more account consolidation on the ad level (where most of the work is being done) are now spread across less ads with more opportunities for Meta to find new winners. 3. IA + multiple traffic sources + flex ads = the scaling machine. We know Meta uses 50% of the creative and 50% of the LP in the ad account. Yet, most of us only optimize one of these two things. Become as diversified on your traffic sources as you are on your creative for larger wins. A few caveats: 1. Please don't switch your entire ad accounts to IA. IA works for me and a lot of my brands, but it doesn't work for all. What I've found is the following: a. If your audience has a TON of retention - test IA b. If you have an AOV above $80-90-100 - test IA c. If you have a long consideration window - test IA d. If new reach is ur probem - test IA For many ad accounts I'm still all in on 7/1/1 and 7DC via standard attribution. But for many, IA is truly the growth engine needed because it's not putting the window of time to act in a short, well, window. It's instead acting as a likely much more realisitic way that consumers on Meta are acting. I really hope other channels adopt this system next.

@AaronOrendorff @Seanfrank Lindy reference. Nicely done.

After reading @SeanFrank ’s breakdown, I’m even more convinced 2026 will print. 6 reasons he’s bullish: 1. Physical goods are LINDY. AI disrupts everything except the fact that people still buy stuff. Demand is permanent. Only distribution changes 2. The AI boom is built for brands. Every efficiency tool and automation is made for us. Solo founders competing with VC-backed companies 3. The storm already passed. 2022 credit crunch, 2023-2024 tariff chaos. The brands that white-knuckled through it are about to lap everyone who sat on their hands 4. Dropshippers are dead. De minimis changes took direct-from-China shipments to a ten-year low. Temu is out of the ad auction. Shein’s advantage is toast. That attention is up for grabs 5. People feel richer. Tech stocks ripped in 2025 (Nvidia +41%, Alphabet +65%). Blue-collar workers wiring the AI boom are cashing in too. $611B in global AI infrastructure spend. More wallets open for brands 6. Insurgent brands are eating legacy’s lunch. Bain: brands under 2% market share captured 39% of category growth in 2024, up from 17% in 2023. Food, personal care, bev — emerging brands are outpacing legacy across the board Do not listen to the doomers.

@jordan_ross_8F Stitch

Google launched a tool that lets you speak into it and spits out production-ready creative. It's game changing. It's called Stitch. And my team over the last 24 hours pulled everything we could out of our inside man from Google. Then built it all into a 30+ page PDF your creative team can run with tomorrow morning. Here's what changes Monday: Speak into the tool. Get a production-ready prototype in minutes. Lock any client's brand to a single file. The AI never goes off-brand again. Update designs on a live client call while they watch. Export working code, Figma files, and ad assets in one click. Creative output triples. Revision cycles disappear. Your team starts delivering work that used to take days — before lunch. We put everything into a PDF you can upload to any LLM and have it train your entire creative team in an afternoon. 50+ prompts. Every framework. 5 starter projects. Zero fluff. The agencies that roll this out first are going to be untouchable. Comment STITCH and I'll send you the PDF.

@Peter_Quadrel AI

NanoBanana 2 just made your static ad agency obsolete. And I just open sourced the entire tool. Drop your product page URL. It pulls your logos, product images, fonts, colors, and brand voice automatically. Builds a full brand guide for you. Then generates ad creatives at scale using nearly 4,000 high-performing ad templates across 8 niches. It dynamically matches the best templates to your brand and brief. Here's what makes it different: → Instant resizing Get any ad in 1x1, 4x5, 9x16 with one click. No regeneration. No broken text. → Highlight-to-edit See an issue? Highlight the area and tell it what to fix. → Multiple brand profiles Run different brands or segments from one tool. → Auto persona building from real customer reviews → Multiple QC loops on briefs and final assets Catches AI-isms before you do. → Upload your own templates or use ours Runs locally. Just needs your Claude and Google API keys. This is the lite version of what we use internally. You get the full finished tool AND the open source code to make it your own. Creatives still design the system, this handles iteration and scale. Want a copy to download? 1. Like this post 2. Comment "AI" Will DM you the tool along with a tutorial shortly after.

@ashvinmelwani Yes, I'm seeing instability like this in one of my bigger accounts as well.

This week has been very odd in terms of performance for Meta. The first 2 months of this year has more or less been pretty consistent. But starting last weekend, we have been seeing big swings, specifically in conversion rate. Day to day we’re seeing like 20-40% swings. But even intraday we’ll have hours where we will see 10% conversion rate but then next will be 2%. Super super super odd.

@peterczepiga This is absolutely true.

If you want to get really rich this year, start an affiliate marketing agency for B2B SaaS companies Listicle inclusions, blog content, marketplaces, GEO, influencers…. Massive blue ocean they would all throw money at

@Scrapology No thanks.

@Kent_Wilson Imagine Brad Tre was still steering the ship in Calgary right now? 😅

We've all heard of a rebuild. But how about a "debuild"?

@CoryOnBrand That is very surprising!

@Kent_Wilson Different for every brand, but for this brand in particular we are actually just having them do landscape versions of top performing Meta ads and they crush. Turns out tested consumer behaviour on Meta translates to other channels well (who would have thought).

Just completed a year-long lift study for a brand running our Connected TV > Display funnel, and the results were 🔥 >6x incremental ROAS across zips exposed to ads This doesn't work for everyone, but it works for many. And when it works, it really works Diversify. Your. Spend

@herrmanndigital Please bro, just turn on another AI optimization bro, come on bro, it will increase ROAS 7%, experiments prove it bro...

I have decided I want to die

@JFreshHockey Ahem

The thing about Giordano is that he was sneakily elite before anyone noticed.

@CoryOnBrand @Canada Hah! I forgot you're Canadian. I feel you.

Canada hates business. I have been chased and hounded and squeezed for every penny I've earned since my first day of freelancing by the CRA. @Canada desperately needs a better system. Stress, headaches, and mountains of paperwork at every turn. Running a business here sucks.

@AliHabibPPC shorts

Youtube shorts is a money glitch It's one of the fastest ways to scale your brand in 2026 I put together a full breakdown on how we're using Demand Gen + YouTube Shorts for ecom brands: Campaign structure and audience layering that actually prospects Creative formats that convert cold traffic (not just brand awareness) Bidding strategy progression from launch to scale How to pair Shorts with advertorial pages for 3-5x higher conversion rates The targeting stack: custom segments, in-market, and competitor placements This is the channel most brands will wake up to in 6 months. You can start now. Like + comment "SHORTS" and I'll DM it to you. (Must be following + RT for priority access)

@binghott Mental health.

Fill in the blank: the biggest blindspot in ecom is ________.

And to Leafs fans...I feel your pain.

So are Avs fans happy to have Kadri back?

@SJEIncCEO Yeah he broke out of the organizational malaise and instituted an actual rebuild. Probably not easy. Future cupboard is now officially the best I have even seen for the Flames.

@Kent_Wilson Not too long ;) Conroy deserves a lot of dap. I don’t think our fanbase truly appreciates what he likely had to navigate just to get here. Now we build 🔥

@kingcambie let's goooo

@Kent_Wilson If the Flames tank to top 3 draft position '26 & '27 this team might be insanely loaded and really only have to hit on half their guys. Fascinating to see what they do with all their 2nd rounders this year.