KPH
917 posts

KPH
@KeralaPH
Every 'Product' happenings in Kerala. 100+ #KeralaProductHunt🌴 launches! follow for meets👇 #Design #Maker #Dev #Code #Remote #Product #Startup #B2C #B2B #SaaS





a16z quietly published a 34-page internal memo on how their portfolio companies are completely abandoning traditional SEO. It got 200 views. Here's everything inside it. The memo opened with one line that stopped me cold. "Google rankings are becoming irrelevant for brands whose customers use AI to make purchasing decisions." Their data showed something nobody is talking about publicly. Portfolio companies that ranked #1 on Google for their core keywords saw a 34% drop in organic traffic in 12 months. Rankings didn't change. Traffic did. The customer behavior changed underneath them. People stopped clicking. They started asking. ChatGPT. Perplexity. Claude. Gemini. AI search doesn't show you 10 blue links and let you choose. It writes an answer and picks its sources for you. Your customer never sees your page. They see what the AI decided to say about you. The memo called the fix Generative Engine Optimization. GEO. Here's what their top portfolio companies are actually doing right now. They stopped writing blog posts for Google crawlers. Started writing content structured for AI extraction. Short, dense, citation-worthy paragraphs. Specific claims with verifiable numbers. The kind of content an AI can quote directly. They obsessively pursued earned media. Reviews. Expert mentions. Third-party coverage. Because AI models trust established publications infinitely more than brand websites. They treated their website like an API. Clean structure. Schema markup. Answers formatted so a machine can read and repeat them instantly. And they built authority in every language their customers speak. Because ChatGPT in French runs on completely different source data than ChatGPT in English. The brands winning in AI search aren't the ones with the best SEO agencies. They're the ones the AI already trusts. SEO optimized for clicks. GEO optimizes for citations. That shift is already happening whether you're ready or not.




Startup School is coming to India! 🇮🇳 Hear from founders like @harshilmathur of Razorpay, @viditaatrey of Meesho, @lkeshre of Groww, @mukundjha of Emergent and more. And join the best builders and hackers from across the country for a day of talks and sessions with YC partners.








🦞 The OpenClaw community is something else. Meetups popping up everywhere — SF, London, Hong Kong, Vancouver, Seoul, Austin, Miami, Nashville, Monterrey... Y'all are building this thing together and it's beautiful. Find one near you 👇 luma.com/claw

See you soon! KPH Meetup 2026 docs.google.com/forms/d/1mzca1…

🦞 The OpenClaw community is something else. Meetups popping up everywhere — SF, London, Hong Kong, Vancouver, Seoul, Austin, Miami, Nashville, Monterrey... Y'all are building this thing together and it's beautiful. Find one near you 👇 luma.com/claw

