Kevin Freedman

43 posts

Kevin Freedman

Kevin Freedman

@KevinFreedman

United Kingdom Katılım Ekim 2023
139 Takip Edilen19 Takipçiler
Dan Rosenthal
Dan Rosenthal@dan__rosenthal·
ABM is one of the most profitable outreach frameworks if your GTM motion is focused on selling to a selected list of target accounts. (usually 2-20k) We've spent 2 years building AI-first ABM systems for B2B tech. It’s now one of our CORE services at Workflows. Whilst figuring this out, I made countless mistakes but learned a ton in the progress. The key: You want to do everything in your power to win their business, across multiple channels. I condensed all of our learnings in the last 24 months (from dozens of accounts) all into this cheat sheet: 1. Tech Stack 2. ICP Tiering 3. Signal Tracking 4. Full Workflow 5. CRM Sync 6. Awareness Scoring 7. Primary Metrics 8. How to Fix a Bad Result 9. Demand Generation 10. Sales Enablement 11. Resources Comment "ABM" if you want the high-res PDF. (Must be following)
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Fivos Aresti
Fivos Aresti@fivosaresti·
We USED to be 100% reliant on Clay for our outbound. Now, we use these 10 Claude Skills to diversify away. Each skill calls the right MCP for the job (Apollo(.)io, AI Ark, Findymail, BetterContact, HubSpot, InstantlyAI, HeyReach). The 10 skills now run the entire outbound process from a terminal: 1. ICP modeling 2. Account sourcing 3. Contact sourcing 4. Waterfall enrichment 5. 3-tier scoring 6. Copywriting 7. Campaign launch 8. Reply handling 9. Pipeline analysis 10. Reporting TL;DR: It is now possible tp run outbound completely through a terminal. Want the full GitHub repo we use? Comment “CLAUDE” And I’ll DM it to you. (must be following)
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Fivos Aresti
Fivos Aresti@fivosaresti·
Signal data is the FOUNDATION of a modern go-to-market system. I just wrote a complete playbook on it. Inside: 1. 5 core uses of intent signals (lead scoring, automated outreach, CRM/Slack alerts, expansion, ABM list building) 2. 3 signal categories explained in detail (1st-party, 2nd-party, 3rd-party) 3. Layer 1 Ingest stack (Tray(.)io, Zapier, Hightouch, Fivetran into your CRM/CDP/warehouse) 4. Layer 2 Normalize and Score with the weighted model (blog visit +2, pricing +8, demo +15, product spike +20) 5. Layer 3 Enrich plus Layer 4 Trigger (if/then logic for deals, alerts, nurture, retargeting, outbound) 6. Layer 5 Close the feedback loop so signals that produce meetings get weight, unproductive ones get cut This is a complete guide to capturing, scoring, and activating intent signals across first-party, second-party, and third-party data to build a real-time, signal-driven GTM system. Reply SIGNAL and I'll send it. (MUST BE FOLLOWING)
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Tim Yakubson
Tim Yakubson@tim_yakubson·
I finally cancelled my Clay subscription. (And before the "how do you live" comments start: I’m officially on the Free Plan now. Screenshot attached.) I haven’t stopped using it. I just stopped paying for it. A year ago, this wouldn’t make sense. Now? Claude Code can handle a big chunk of what people were using Clay for. → Lead sourcing → Enrichment → Filtering → Basic workflows All doable without paying for Clay. Which raises a slightly uncomfortable question: How many people are paying for Clay… out of habit? And not necessity. Because if you’re running things yourself… You probably don’t need a paid plan anymore. You can offload way more than you’d expect. Things like: → lead sourcing, enrichment & qualification → personalization of messages → campaign top-ups into your sequencer of choice Which means you’re not burning credits on every step. That said… This doesn’t mean Clay is “dead”. It just means the role is changing. Something that I Slacked Mohamed Chahin about this weekend. So, I recorded a video explaining: → what the tech stack for 2026 looks like → where Clay can be replaced by Claude Code → where Clay cannot be replaced → how to decide if you need to explore the new tools like Claude Code This is exactly how I’m running things right now. If you want in: Comment “STACK” and I’ll send it over.
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Alex Vacca
Alex Vacca@itsalexvacca·
We built a database of 37 triggers and a 70-signal list that runs every cold email we send at ColdIQ (and I'm giving it all away). Most teams pick one or the other and call it "signal-based outbound." That's why their cold outbound is stuck at 1 to 3% reply rates. We stack both. 1 trigger as the reason to reach out. 3 signals as proof the buying window is open. We've run outbound for 300+ B2B companies. Stacked sends pull 15 to 25% reply rates. Inside the pack: → The 37 triggers (Series B, VP hired, new tool purchased) and the 7 to 14 day window each one closes in → The 70-signal list (pricing-page hits, post engagement, customer poach) and the 24 to 48 hour decay before they go cold → The stacking rule: 1 trigger + 3 signals = open the email → One account stacked: Series B last week, VP Sales on the home page 4 times, CEO liked an outbound post, new Head of RevOps from a customer Reply "INTENT" and I'll send it. Must be following.
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Yann
Yann@yanndine·
I just built a complete Claude Code system for GTM teams. It runs lead scrapes, writes LinkedIn posts, manages your CRM, and processes 100 emails in 36 seconds. Here's everything inside: I've spent the last several months refining how GTM engineers can plug their existing stack straight into Claude Code. ✓ Install and configure Claude Code in under 10 minutes ✓ Build a CLAUDE.md that keeps every session fully aligned with your ICP and tone rules ✓ Create reusable skills that run lead scrapes, write cold email sequences, and push content cards to Notion automatically ✓ Connect MCP servers for HubSpot, Gmail, Slack, and Google Sheets without burning your context window ✓ Run 3-4 parallel sessions simultaneously so 4 tasks take the time of 1 And I turned the entire system into a step-by-step bible you can copy. Claude Code - the fastest way to turn plain language instructions into GTM automation. Combined with your existing stack - a full agentic GTM engine. And I'm giving you the whole framework for free. Here's what's inside: ✅ Setup and installation guide Every install command for Mac, Windows, and Linux. Native installer vs Homebrew tradeoffs. VS Code and Cursor extension setup. What to do first in any new project. ✅ CLAUDE.md mastery How to write rules Claude actually follows. ICP definitions, tone rules, guardrail structure, and the primacy bias fix that stops Claude from ignoring your most important instructions. ✅ Skills library with 7 pre-built GTM workflows Lead scraper and classifier (60-90 minutes down to 87 seconds). LinkedIn post writer. Cold email sequence writer. Content calendar card writer. Morning pulse check. Asset brief generator. Boosting comment generator. ✅ MCP integration guide Notion, HubSpot, Gmail, Slack, GitHub, Google Sheets. Which MCPs to keep, which to convert to direct API skills, and how a single bloated MCP can eat 40% of your context window before you type a single message. ✅ Context management and model selection When to use Opus vs Sonnet vs Haiku. The dynamic switching pattern that gets Opus-quality decisions at Sonnet-level cost. How to use /compact, /context, and /clear to keep sessions fast. And here's the full workflow you'll learn: - Plan Mode before every new workflow - a 5-minute plan prevents 30 minutes of undoing mistakes - Explore-plan-execute pattern for building internal tools without a developer - Subagent setup for research, QA, and review tasks that keeps your main session clean - Hooks that play a chime when parallel sessions finish and block writes to sensitive files - Modal deployment to turn any skill into a URL your whole team can trigger This is the same system GTM engineers are using to: → Scrape and classify 1,000 leads in under 2 minutes → Process and label 100 emails in 36 seconds using direct Gmail API calls → Generate LinkedIn posts, boosting comments, and asset briefs in a single session → Build client-facing reports in 20 minutes instead of 2 hours All without hiring a developer. All inside Claude Code. All free. Want the full Claude Code Bible for GTM Engineers? Reply BIBLE and I'll DM it to you.
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Fivos Aresti
Fivos Aresti@fivosaresti·
"ABM is only for enterprise teams with 6-figure budgets." That was true when 6sense was the only option. Now, with: - Clay - Claude Code - Signal tools like RB2B, Findymail, Jungler There’s no more excuse. Anyone can build full ABM infrastructure with a lean team. All you have to do is understand the 4 stages: 1. TAM mapping 2. Signal tracking 3. Awareness scoring 4. Demand generation. The RevOps layer that used to need dedicated headcount and 6-figure contracts now runs on a lean stack. Smaller teams with better infrastructure are outcompeting the ones who built ABM the old way. PS Comment the word "ABM" And I'll send you a massive breakdown we did on the 8 steps you need to build your ABM system.
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Kevin Freedman
Kevin Freedman@KevinFreedman·
@eyishazyer In 2022 Goldman Sachs predicted the metaverse as an $8 trillion investment opportunity.
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Eyisha Zyer
Eyisha Zyer@eyishazyer·
Goldman Sachs has released a shocking report summarizing the job types that AI will take over. It states that AI has the potential to automate the work equivalent to 300 million people worldwide. Those particularly affected are knowledge workers, with ・Administrative and support: 46% ・Legal: 44% ・Architecture and engineering: 37% On the other hand, the impact on physical labor such as construction and maintenance is less than 6%. The result is that AI will first replace knowledge workers.
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Kevin Freedman
Kevin Freedman@KevinFreedman·
@piersmorgan Wrong question - why didn’t Hamas spend their billions on their own power generation rather than tunnels and rockets? Why should Israel supply them
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Piers Morgan
Piers Morgan@piersmorgan·
You missed my point.. why does Israel control power into Gaza at all? What gives them that right?
Bethany S. Mandel@bethanyshondark

@piersmorgan Should the allies have supplied electricity to Nazi Germany and Auschwitz? Should Hamas have spent their donor resources building infrastructure instead of terror tunnels and rockets?

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Kevin Freedman
Kevin Freedman@KevinFreedman·
@Se_Railway why are you so useless - putting on a 4 carriage train from Tonbridge to London when you know there have been lots of cancellations on the Hastings line - bunch of idiots
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USA NEWS 🇺🇸
USA NEWS 🇺🇸@usanewshq·
Do you agree that BLM and Pride Flags should be banned from classrooms? YES or NO? If YES, I will follow you back 🇺🇸
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S Sebag Montefiore
S Sebag Montefiore@simonmontefiore·
Such an essential thread. In the real history, Jews bought land in Ottoman and British Palestine to develop their farming communities from Palestinian Arab & Ottoman landowners like the Sursocks who sold it to them for large profits….
Ahmed Al-Khalidi@khalidi79397

Before the establishment of the State of Israel in 1948, Jewish individuals and organizations purchased significant amounts of land in Ottoman Empire and Mandatory Palestine from Arab landowners. From the late 19th century up to 1948, Jewish organizations like the Jewish>

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Shabbos Kestenbaum
Shabbos Kestenbaum@ShabbosK·
There are currently 50 Muslim-majority countries in the world, with 19 sanctioning Islam as the only state religion. But according to the Harvard Crimson, it is the one Jewish State, comprising 0.02% of the Middle East, that does not have a right to exist.
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Elon Musk
Elon Musk@elonmusk·
@shaunmmaguire The power of the UN should be minimized
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Eye On Antisemitism
Eye On Antisemitism@AntisemitismEye·
Fat Jeremy Bowen lies constantly.
Liz Kershaw@LizKershawDJ

The Culture Secretary @LisaNandy must now demand that the General of the #BBC sacks Jeremy Bowen immediately. His bias against Israel and his advocacy for the aggression and atrocities of terrorists Hamas & Hesbula & his support for Iran is off the scale now. Just outrageous.

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Kosher
Kosher@koshercockney·
“It didn’t start on October 7th.” No. You’re right. No it didn’t. Here is a list of Arab attacks and massacres on the Jews since 622 AD Educate people. Bookmark this.
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