Kevin Garrison
115 posts
@KevinGarrison
Cinematographer | NOMAD • Mission: Impossible (Splinter Unit) • Return to Space | Filmed in 63 countries, 7 continents
the relationship between human and AI . the relationship between god and human.
Behind the scenes of the Pepsi commercial confirms the polar bears were created using CGI.
This statement carefully avoids addressing any of the actual issues. What you acknowledged: 'Internal processes' didn't keep pace 'External communications' could be better 'We made mistakes' (unspecified) X account suspension (framing yourselves as victims) What you didn't acknowledge: 'Sydney Sweeney's Breast Growth Progression' content Sexualized children's media (Pinocchio, etc) Product feature named 'Steal' Non-consensual deepfakes of real people Rape content scenarios Racist content Documented scam history Deleting evidence when criticized DMing creators offering payment for supportive quotes Late or missing payments to existing creators You framed this as a 'communications' problem. It's not. The issue isn't how you communicated. The issue is what you did. Using Sydney Sweeney's face in sexual content without consent isn't a communications failure; it's a violation. Sexualizing children's content isn't an operational challenge; it's a choice. Naming a feature 'Steal' isn't about scaling too fast; it's about values. Specific questions you need to answer: Will you remove all non-consensual sexual deepfake content? Will you implement consent verification before allowing real people's likenesses? Will you rename the 'Steal' feature? Will you publicly apologize to Sydney Sweeney and others whose likenesses were used? Will you stop sexualizing children's content? Will you address the documented scam allegations? 'Course-correcting' and 'doing better' are meaningless without specifics. You spent more words talking about your $800K payout program than addressing the consent violations that sparked this controversy. That tells me everything about your priorities. Now let me address something directly: We would have spoken directly, but your team has proven time and again, weekly... if not daily for months, to continue doubling down on the worst tactics of any company in this industry right now. So which is it? Are you the CEO who has no idea what his company is doing? Or are you aware of these practices and your team is ignoring your leadership? Because this statement suggests either: You don't know your company is generating non-consensual sexual content and sexualizing children's media (which raises serious questions about your leadership) You do know, and you're hoping vague apologies about 'communications' will make it go away (which makes you complicit) There's no third option here. If you genuinely didn't know your team was posting 'Sydney Sweeney's Breast Growth Progression' content, creating sexualized versions of Pinocchio, naming features 'Steal,' and DMing critics with payment offers, using spam replies often; then you're not running your company. If you did know, then this statement is performative damage control, not accountability. Which one is it? Because 'rapid scaling brings real challenges' doesn't explain systematic content violations over months. That's not growing pains. That's either incompetence or strategy. The majority of people don't want vague promises about 'deepening relationships.' They want concrete policy changes that respect consent. Show us: New terms of service explicitly prohibiting non-consensual sexual content Content moderation policies with enforcement Consent verification systems Public acknowledgment of what you did wrong (specifically, not vaguely) Removal of violating content Answers about who authorized this content strategy Until then, this statement is damage control, not accountability. You're hoping that '$800K to creators' makes people forget about Sydney Sweeney or Tom Holland's face in sexual content they never agreed to, or the number of creators who still haven't been paid, or the constant use of spamming tactics which is most likely why your company account is banned. I'm not forgetting. And neither should anyone else.
At Higgsfield, our mission is to provide game-changing tools for creators to bring their imagination to life. We have always supported the emerging creator community, and that remains a core priority. We have not always made this clear enough and in some cases our public statements have called that into question. We recognize this and will do better. I want to personally thank everyone who has reached out - both publicly and privately - to show your support over the last week. We don't take your trust for granted, and we are committed to delivering more value - deepening the relationship with you as we move forward. Rapid scaling brings real challenges. We acknowledge that our internal processes and external communications haven't always kept pace with our core values, and we have made mistakes. We are taking full ownership of that and are actively course-correcting. While our "creator-first" DNA remains the same, you will see a more disciplined approach to our operations moving forward. As you have likely seen, our main X account is currently suspended. We have not received an explanation from the platform and are attempting to work through the standard channels to resolve this. We hope to have the account back online shortly. Through it all, the momentum of our community is undeniable. In just three weeks, Higgsfield Earn has distributed over $800,000 to more than 10,000 creators. To date, we have also issued over $3 million in free credits and $200,000 in contest prizes to support your work. This is a testament to all of you. We are both honored and humbled that over 100,000 creators using Higgsfield are landing major projects with global brands and top-tier organizations. We showcase this work on @higgsfield.creators (IG), opening doors that were previously out of reach. We provide professional-grade tools like Cinema Studio, now the go-to platform for leading advertising and filmmaking studios. It delivers filmmaking controls that previously required a $100K+ investment in professional hardware. Our focus remains on doing what we do best - which is serving a broad community of creators around the world - with the very best image and video technology. Our roadmap, and the next series of releases will speak for themselves and continue to move the industry forward. Thank you for your trust and support.
