Kite: Discount & Free Gift

Spent the morning going through BFCM discount data from 1,000+ @Shopify stores.....and it's clear....the structure of the discount matters more than the size of it. Total discount-enabled sales by @KiteDiscounts crossed $47.2 million Some interesting category results for discount-enabled sales in 4 Days ▫️A beauty brand unlocked $1.58M ▫️A modern-art store hit $852K ▫️A mobile-case brand crossed $815K 🤯 ▫️A multi-tool brand generated $500K What worked this BFCM: ▫️Free Gift was the most popular discount type set up by 59% of stores and delivered 54.6% of sales- enabled revenue ▫️Kite’s signature Custom Discounts (only 7.7% stores) contributed $ 8.6 M (sharply targeted, high-intent setups). ▫️Shipping Discounts (by 5.7% of stores) still drove 14.6% sales-enabled revenue ▫️Goal-based, tiered, and BXGY filled in the rest with steady volume Wowza!

Discount data drop from  Black Friday.....numbers from @Shopify stores using Kite… → 59.6% of stores set up a Free Gift offer and it alone drove  58.5%  sales enabled revenue → Only 7.9% of stores set up Kite’s signature Custom Discount, and it delivered 15.6%  sales enabled  revenue 🤯 → Shipping discounts: set up by just 5.4% of stores but delivered 11.8% of sales enabled  revenue → Goal-based progress bars - 10% of stores → Tiered discounts -10.4% of stores → Buy X Get Y - 6.5% of stores All in all, Kite helped with enabling sales of $19.9M through these discounts Wild what the right incentive can unlock… more soon 🙌

our goal for Kite has always been this: if you can think of a discount campaign, you should be able to set it up easily with @KiteDiscounts. whatever the rules, conditions, and logic. It should be the only discounting solution you need. We've kinda gotten there...and I am excited to see what @Shopify stores do with it, this BFCM.