Knapton Wright 💻📈💪
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@KnaptonWright
The Knapton Wright #Marketing Recipe: ⭐ Creative ideas 📈 Amazing, measurable results 💪 Strong, long-lasting relationships ♥ A love of #Caistor, #Lincolnshire.
Words to avoid when marketing your product: • Things • Solutions • Like • Truly • Very • Really • Customer-focused • Unique • Unbelievable (rarely are prices actually unbelievable)
Big thanks to our Marketing Agency partners @KnaptonWright for sending us our own branded socks! We absolutely love having you on board and so pleased with your work for us so far in Ongo Recruitment. We highly recommend them if you have creative marketing needs in your business!
James Cameron made Titanic because he wanted to dive to the real wreck of the ship. Not because he wanted to make a movie. The film was the first to gross over $1 billion. But without his insatiable desire to explore, it wouldn't exist. Let your curiosity drive you forward.
When developing a #contentstrategy, always start with your values and your mission statement. Don't have values? Define them. Don't have a mission statement? Make one. Your business is more than what you do. Make sure your audience sees that.
How to make your #contentmarketing memorable: The Rule of 3 Research demonstrates our brains can retain & consume only three "chunks" of information at a time. The Rule of Three is seen everywhere, and that's because it's the most satisfying to read and hear.
How many times have we seen a company provide 'solutions' or sell 'leading' products? It's not just you that's bored of these words. Your consumers are, too Appeal to their senses. Avoid cliches. Words can activate a response from the brain's sensory cortex Don't waste them.
You don't always need to be clever with your advertising. The most important thing is expressing your product's truth. You're here to make consumers appreciate a clever product / service, not clever writing / marketing.
Powerful lessons from some of the best #copywriters around... Including quotes and work from each writer 👇 🧵[thread]
