Kresten Schultz Jørgensen

Audit can involve (1) overall branding (positioning, voice, USP, and product), (2) external branding (logo, website, advertising, SEO, social media, sponsorships, PR and content marketing) and (3) company infrastructure, HR policies, sales processes). brandwatch.com/blog/brand-aud…

A brand audit allows you to take a step back and look at the overall picture, informing longer term strategy re benchmarking against competitors, considering a rebrand, or simply wanting a broader overview of performance and positioning. brandwatch.com/blog/brand-aud…

@thedankoe Great tips. personally, I'd add one: Read good literature at least ½ hour on a daily basis.

The habits that have kept me in top mental and physical shape: - 15-20,000 steps a day - Direct morning sunlight - Protein dominant meals - Writing 1000+ words a day - 3x intense gym sessions a week - Planning my day the night before The right habits make anything seamless.

Who Really Runs the World? On Power and How We Perceive It lithub.com/who-really-run… via @lithub

Covering the walls of a room, piled up to the ceiling and exuding the breath of generations, books nourish the senses, slay boredom and relieve distress nytimes.com/2021/12/24/rea…

There’s something basically reassuring about the notion that you might be a better person—not just intellectually, but morally—for having read a lot of literature slate.com/culture/2013/1… via @slate

The justifications for English as a global lingua franca are based in economic efficiency. The reason to protect local languages are about beauty; idiosyncratic words that describe all the different types of snow, the different flavors of melancholia.nytimes.com/2022/01/18/boo…

The one thing a computer can never do is enjoy another computer's company nytimes.com/2022/01/25/boo…