LIV Golf Buff

ROSTER UPDATE: Heading into this week’s home event, Danny Lee has been assigned as a Wild Card for the remainder of the season. Filling his roster spot in Korea and Andalucia will be the current KPGA Tour Genesis Points leader, Doyeob Mun. We are excited for Doyeob to join the KGC family and will officially welcome him on Tuesday afternoon at the team’s press conference for LIV Golf Korea. @livgolf_league #LIVGolfKorea #Update

. @TheDomino says LIV is beginning its investor pitches as soon as today and is seeking to raise up to $350M cnbc.com/2026/05/21/liv…

The #LIVGolf business plan that will be pitched to potential investors will based around a few key pillars: - An expansion of player equity. Prior to this new business plan the only players in the league that were granted equity were the team captains. This will expand and non-captains will be able to own equity in the teams. This will further strengthen the bond between the players in the league as they give those players a true interest in the league's growth. Nearly a dozen players have reportedly expressed interest in either securing or furthering investment in their team or the league as a whole, with many more making introductions to potential outside team and league investors. This internal alignment shows just how much the players believe in the model. - A 10 event schedule that capitalizes on the momentum LIV has had in many areas of the world. This this pillar boils down to trimming the fat and expanding on what's working. I would expect to see the less commercially successful events drop off the schedule (Riyadh, I'm talking about you), and for the league to lean into the most successful events like Adelaide and South Africa. These events, by all measures, were very successful and show that the demand for elite golf around the world exists and is viable. The new approach won't be limited to "How do we replicate Adelaide?", but will also be "How do we make Adelaide even bigger?" or "How do we make Adelaide even more meaningful and memorable?". Take what's been shown to be successful thus far and grow it, while planting roots that will flourish in similar, but new markets. - A strengthening of the bottom line. This is a two-pronged approach that includes increasing revenues and cutting costs. A lot of that cost cutting will come from the lessened schedule and a reduction of corporate bloat, while some may include a restructuring of existing player contracts and reduced expenses in event operations. The other prong of that two pronged approach will be expanding on the continuing trend of increased revenue. By leveraging their most successful events and looking for opportunities to expand on that model those elsewhere in the world, there will be numerous avenues in which they can increase revenues. These events are largely funded by tourism boards and global sponsors, but the success of them will also allow for LIV Golf to ask more of existing partners, including their global broadcast deals. Keep in mind, over 5 million viewers watched the Adelaide event worldwide. - Leveraging investment to build towards profitability. The $200-350 million that LIV Golf is expecting to raise isn't simply an extension of runway. These funds will be used to develop global partnerships both in and outside of the golf ecosystem. These partnerships will accomplish multiple things. The first is the most obvious, they will greatly decrease the expected time to profitability. The second is enhancing existing relationships with events around the world to provide increased playing opportunities for current and future LIV Golf players. These relationships could also begin to lay the groundwork for potential pathways into the league as well as further integration into the global golf ecosystem. Overall, the pitch to investors brings clarity in terms of path to profitability, unity in terms of belief in the product, and optimism in terms of building on what's already been established.