Matthieu Lamoureux

Cannes Lions 2026 to honour Susan Credle with its "lifetime achievement award", the Lion of St Mark. The longtime BBDO, Leo Burnett and FCB creative leader earns one of the industry’s highest accolades. Credle began her career as a receptionist at BBDO. #CannesLions

IKEA Portugal has transformed its customer service line into a domestic violence reporting channel, and promotes it with this touching yet somber series of print ads. 🙈 Creative Agency: Uzina, Lisbon. #IKEA #WomensDay #InternationalWomensDay #IWD

"The Best Nights End With McDonald's" McDonald's turned real fans' camera rolls into an ad campaign, letting the authentic relationship its golden-arches loyalists have with the fast food speak for itself. #McDonalds #Advertising #Marketing #Print #OOH

Dove flipped influencer marketing on its head by turning real, unfiltered Reddit reviews (even the negative ones!) into paid media, proving its confidence through radical transparency instead of manufactured praise. #Reddit #SocialMedia #Reviews @Dove marketingdive.com/news/dove-lets…

Wieden+Kennedy designers have crafted 12 sick posters for each month of the year! 📅✨ Thanks @WKAmsterdam 🖼️

WPP might merge Ogilvy, VML and AKQA under a single banner, 'WPP Creative'. The move aims to simplify the advertising giant’s offerings to clients, at a time when its stock price has fallen by 66.7% over the past five years. #AgencyLife #WPP marketing-interactive.com/wpp-to-revamp-…

Budweiser, Dunkin', Kinder Bueno, Uber Eats... Watch the very best ads of the 60th Super Bowl! 📺🏈🔥 llllitl.fr/2026/02/super-… #SBLX #SuperBowl #Advertising #Creativity

Pepsi’s latest commercial features a polar bear, Coca-Cola’s most iconic mascot, "BREAKING FREE" from the category leader. This is easily one of the boldest moves of Super Bowl LX, and a fun new chapter in a decades-long saga. #SuperBowl #SBLX @pepsi @BBDOWorldwide

55 brands. 59 celebrities. #SBLX #SuperBowl llllitl.fr/2026/02/super-…

Super Bowl 2026 🏈🔥 - The 14 Must See Commercials - The 7 Key marketing Trends llllitl.fr/2026/02/super-… #SuperBowl #SBLX

Super Bowl 2026: Claude has released four hilarious commercials poking fun at the introduction of ads on ChatGPT, this is one of them 😅 A few thoughts on the campaign: linkedin.com/feed/update/ur… #SuperBowl #SBLX @claudeai

IKEA’s latest promo campaign doesn’t show a single price. A smart move from agency Mother London to flip the sales script and let quality do the talking. 🏷️ #Advertising #Marketing #Retail

Why is the most decorated woman in advertising a "Junior" again? 👀 I sat down with Wieden+Kennedy icon Susan Hoffman to talk about her 40-year legacy, from the birth of "Just Do It" to why the agency will NEVER be for sale: llllitl.fr/2026/01/susan-… @WiedenKennedy @WKAmsterdam

Several creative agencies (DEPT, KesselsKramer, Wieden+Kennedy...) officially support an initiative that could make Amsterdam "the first city in the world to ban fossil fuel advertising". 🌱 #Amsterdam #Advertising #Sustainability creativesforclimate.co/news/open-lett…

Extend the holiday glow with the best ads of the season! 🎄🍿 Catch up the stories, insights and creative magic that made 2025’s festive campaigns : llllitl.fr/2025/11/christ… #Christmas #Advertising #Creativity

Eurobest 2025: 3 Grand Prix for 'Burger To King', by Burger King and Happiness Brussels llllitl.fr/2025/12/eurobe… #Eurobest @eurobest @BurgerKing @FCBglobal

Eurobest 2025: Publicis Conseil takes home 5 Grand Prix and the 'Agency of the Year' title llllitl.fr/2025/12/eurobe… #Eurobest @eurobest @PublicisConseil @PublicisWW @PublicisGroupe