Matthieu Lamoureux

Levi’s is now using this “wrapped” logo as their Instagram profile pic 😄

World Cup of Advertising: The Ultimate Wrap Up! 🔥 The 6 key trends, ALL the ads, and especially the 26 greatest ones. llllitl.fr/2026/06/world-… #WorldCup #FIFAWorldCup #Advertising #Marketing #Creativity #Football

"The World Cup Detox Center" 😅 After weeks of living and breathing football, fans might actually need help returning to normal life. A great idea from the sports radio show Carrusel Deportivo (@carrusel). #WorldCup #FIFAWorldCup #Detox

Nouvelle vidéo d'@Adri_Courouble sur le juteux business autour des Bleus, dans laquelle j'ai eu le plaisir de participer 💙 youtu.be/-pooaNoY074/ #Marketing #Communication #Publicité

Une Coupe du Monde où absolument tout, jusqu'au dernier brin d'herbe, aura été monétisé. Nouvel article pour @RMCsport : rmcsport.bfmtv.com/football/coupe… #WorldCup #WorldCupFinal #FIFAWorldCup #SPAARG #ESPARG

adidas couldn't have asked for a better final. Two adidas-sponsored national teams, and two of its biggest stars (Lionel Messi and Lamine Yamal) will battle for the ultimate prize on Sunday. adidas is an official sponsor of the 2026 FIFA World Cup. #FIFAWorldCup #WorldCup

Just when you thought FIFA had squeezed every last dollar out of this World Cup, the federation announced it will cut the final's pitch into 8,104 pieces, and sell them for up to $3,000 each. 💰 #FIFAWorldCup #WorldCup

The clearest symbol of this “Americanization” will be the World Cup Final itself, the most-watched match of the tournament. llllitl.fr/2026/06/world-… #WorldCup #FIFAWorldCup #HalftimeShow

Michael Olise's personal photographer was denied accreditation for the World Cup. Instead of hiring someone else, he had her shoot his photos from home through her TV screen, giving his Instagram a unique and stunning visual style. 📸 : Florence Pernet. #FIFAWorldCup #WorldCup

The Final Bracket of Kit Sponsors ⚽️ Will Puma make it to the final thanks to Switzerland? Will the final be adidas vs. Nike, or will one brand have both finalists? #FIFAWorldCup #WorldCup #adidas #Nike #Puma #Marketing #Sport

Great print ad from Sky Bet 😅 #FIFAWorldCup #WorldCup #NORENG

340K+ views and 180+ comments on my analysis of David Beckham's World Cup: linkedin.com/feed/update/ur… #FIFAWorldCup #WorldCup #Advertising #Marketing

Icon or walking billboard? 🤔 When you're endorsing 11 brands and products over the course of same five-week tournament, consumers start questioning how authentic those partnerships really are. More info: llllitl.fr/2026/07/david-… #FIFAWorldCup #WorldCup #Advertising #Marketing

Nouvel article pour @RMCsport Aujourd'hui on décrypte les avantages et les inconvénients de faire appel au Spice Boy pour promouvoir sa marque. Icône ou homme sandwich ? Il devrait empocher +20M$. rmcsport.bfmtv.com/football/coupe… #FIFAWorldCup #WorldCup #Marketing

Pourquoi David Beckham est LE chouchou des marques lors de ce Mondial 2026 (par @LLLLITL) ► l.rmcsport.fr/RSi

Hilarious ad from FOX One (the U.S. home of the World Cup) capturing the all-consuming obsession of football fandom 🐍 #FIFAWorldCup #WorldCup @foxone

Michelob Ultra found 3 stewards who worked at the 1994 World Cup. Back then, they stood on the sidelines every match, but never got to watch a single minute of the action. In 2026, they returned, with Superior Access. #FIFAWorldCup #WorldCup @MichelobULTRA

7 Trends from the 2026 Cannes Lions ✨ Here are the 7 main shifts I believe are happening across the work coming from agencies and brands: linkedin.com/posts/matthieu… #CannesLions #Advertising #Marketing #Creativity #Trends

Pour fêter la victoire française contre la Suède, M6 a partagé son "kit de démontage", modèle MBÄPPË. 🇫🇷 #FIFAWorldCup #WorldCup #IKEA #Mbappé

Cannes Lions : Voici LE classement des agences françaises les plus primées sur ces 14 dernières années 3 agences se distinguent : linkedin.com/feed/update/ur… #CannesLions