Laura Sutton

A2. Best thing I've ever written? Oof. What a Q. Statistically, a white paper for a data company that helped generate deals worth hundreds of thousands of £ Personally, an invisible illness advert that won a @OneMinuteBriefs. #ContentClubUK

@clickup 🤚

Reply with a ✋ if you want some new ClickUp swag

✍️Try it for yourself! 1. Check your content for titles with "-ing" words at the start 2. Get granular about the value the asset offers 3. Experiment with new value-led titles 4. Track the real engagement metrics Let me know if these tips helped! #copywriting #contentmarketing

3️⃣Webinar: “Managing hybrid and multi-cloud environments” ⬇️ “How to unlock the power of deep learning and neural networks for better data insights”

Please don't use verbs ending in “-ing” at the start of your content titles! E.g. “Managing hybrid and multi-cloud environments” Why? Because these titles tell me sooo little. Is this a ‘how to’ guide? Or a pros and cons? Or top tips? 🤷 No idea. (Cont.)

@clickup Either apple or banana on toast with lots of peanut butter and a drizzle of honey.

Finish the sentence: The BEST productivity snack is...👇

@alex_skazka Know that: a. Nobody gets it perfect the first time (can't read your mind and mimic your style). Persevere. b. Nobody is as invested in your project as you. When pushed for time, chose good over perfect. c. Don't sacrifice your health for perfection. It doesn't exist anyway.

I hate to delegate I'm an ex-freelancer with trust issues and super high standards, so most of the times I'm not happy with the result and prefer to do things myself Any tips/reco for someone like me?

Compact copy is NOT the holy grail! Marketers keep pointing to well-known brand websites as the short copy ideal. But... You need to use as much copy AS IS NECESSARY. Greater problem and product awareness = less copy Less problem and product awareness = more copy #copywriting

@WallkingW Absolutely! That's where the messaging gold lies.

5 Tips for Powerful Web Copy (that converts for B2B tech) + Examples! I'll share them in the tweets below...⬇️

Any other #copywriting tips for #b2btech websites you'd add?

5️⃣ Repeat your primary call to action! What's the most obvious next step in a prospect's exploration? Offer that loud + clear throughout the site. A CTA that moves with you as you scroll through the page also offers a prospect the option to take the next step at any point.

@lizziedavey And I use @clickup to track my tasks

@lizziedavey My method is that as soon as I say to myself, "I'm *sure* I can squeeze that one in" - I've overbooked myself.

Freelancers: how do you know when you're fully booked? Do you have a system? I try and use Trello boards to indicate how many pieces I can write a month, but I always manage to sneak a few more in...