Lacey Berrien

Sorry to anyone who has received a message from @Lacey_Berrien — it’s an impersonation account!!! Please ignore

@Jason @twistartups Congrats!! Can't wait to listen.

We've found a new co-host for @twistartups, who will start in a couple of weeks. I'm absolutely over the moon with my new partner!

The consistent growth and successful initial public offering of Klaviyo propelled founders Andrew Bialecki and Ed Hallen to the top of The Boston Globe’s Tech Power Players list for 2024. trib.al/gbrNIfR

"As we've surveyed consumers, we're definitely seeing they're being more discerning with their dollars... but what's interesting is they're preferencing businesses they already know," says @klaviyo CEO Andrew Bialecki on the current trends around consumer sentiment and spending.

I’m really excited about the AI work that @Klaviyo is doing. Klaviyo actually started as a data company - there are so many possibilities for what we can do with AI on top of their data set. Today, Klaviyo launched Klaviyo AI with new features that I can’t wait to test out this year for @JonesRoadBeauty, including: Segments AI - Klaviyo can create a segment for me based on simple audience prompts. Email AI - Klaviyo can generate email content in seconds using my campaign goals. Forms display optimization - Klaviyo can optimize my website forms to find the best conversion time. These new AI features will help our teams identify the right customers, hit the “send” button faster, and know when to maximize performance. AI is going to help us with personalization at scale. To now, it’s all been very manual, but it's effective. klaviyo.com/features/ai?ut… #Sponsored

Bottom line: Black Friday was a huge success for @jonesroadbeauty. We sold over 375,000 Mini Miracle Balms and were shouted out by Harley on live TV. Repeat customers made up over 50% of revenue during this period, and email was a huge part of that. Here's how we made it happen... So what did we do? 1. Grew Our List All Year Long BFCM planning started on Giving Tuesday of the previous year (yes, that means I started building our list for BFCM 2024 on 11/28). We focused on list growth all year long. How? We drive nearly all of our ads through a shade-matching quiz. In addition to being our best converter, we also... ... collect emails for a tenth of the price...by driving to a homepage with a popup on it. We also get much more data than just email addresses, which allows us to create dynamic segments and effective personalization. 2. Segmented and Personalized We don't want to be one of those brands that annoys their customers with too many emails. But we also know that we want to send as much as possible to maximize revenue. Personalization and segmentation is how we find the balance. People are less likely to find more emails annoying if they are highly relevant to them. We used the first party data we get from our quizzes. If someone took our quiz and told us they have dry skin, we're going to tell them how Miracle Balm can help. If they said they have oily or acne prone skin, we will tailor it to that concern. We are also speaking to new customers very differently than repeat ones. If someone has been on our list but has never purchased, we are highlighting certain benefits, which are different from what someone needs to hear if they've already bought 4 Miracle Balm shades before. Klaviyo’s new AI features will help us to personalize at scale in 2024. 3. Engage and Re-Engaged Our List All Year Long We also placed a big premium on getting front and center of our email list with engaging, educational content leading up to the big moment. We didn't want to blast too many promo emails, but we wanted to build up the relationship. We did this with a mix of educational, “get the look” style content, blogs, and videos and created dynamic segments based on engagement data. All in all, I believe the success a brand has during BFCM can be traced back to months of preparation and marketing, and @klaviyo played a huge part in JRB's success. This thread is #sponsored by @klaviyo, the marketing platform we use to make this a possibility. We've been with Klaviyo since launch and love what it allows us to do. It's some of the best money we can spend.

Jones Road Beauty used Klaviyo to set revenue records during BFCM 2023—without a discount. Here's how: klaviyo.com/customers/case… bit.ly/3Uu9R47

Just looked at the numbers and was blown away. A significant chunk – over 40% – of our total 2023 revenue will be driven in Q4. Here’s how we made it happen:

What an inspiring day at @MassWomen with 9,500 attendees. I got to moderate a panel on "Managing Up" with @BosWomensFund ED Natanja Craig Oquendo, @klaviyo chief customer officer Kim Peretti, @OceanSprayInc chief commercial officer Monisha Daybeck.

The data is in: Brands are investing in direct relationships with their customers –– and it's paying off. bit.ly/3Rmdwz2

Big week for our customers and partners around the world. This is my 11th Thanksgiving / BFCM week, more fun as the scale and creativity gets bigger and better every year. Ready to roll and here to support whatever you need. You got this, let's go. 🚀

Rather of waiting until next year, your 2023 holiday planning should incorporate your 2024 marketing strategies. Read more from our Publishing Partner, @Klaviyo. #ad ow.ly/5AA350Q408F

Klaviyo CMO Jamie Domenici kicked off day 2 of #WTFSummit programming with a talk about Next Generation Marketing. Marketers should be looking at AI as a way to optimize messaging accurately and effectively. "You need technology to work smarter."

@DollyDeighton No. Just no.

The opener of a real pitch I just received. No notes, no words.

Professional hazard: Seeing names of startups and thinking "oof that's going to be a tough google alert"

Alright, this is pretty cool... $KVYO

@cckarl @N_Sportelli @klaviyo 😭😭😭 you are the best ❤️

@N_Sportelli @klaviyo @LaceyBerrien I know there's enough of us to start a formal fan club!

One of the greatest pleasures of my job is to have the opportunity to work with such remarkable and creative teams—@Klaviyo is certainly one of them. Congrats @LaceyBerrien for all your hard work and partnership. I promise to still text you everyday! XO

@N_Sportelli I can’t get enough of the attenzione pickpocket videos!!!

I would like to attend a function for extremely online people like me where the playlist is all the DJ remixes of popular TikTok sounds such as "attenzione pickpocket", "what do DJs do" the White Lotus remix and so on. 🙏

Join @Klaviyo (and some of the best minds in ecommerce 👀) for OWN IT: a 3-day virtual event focused on how to discover growth on your own terms. bit.ly/3KdkmTA

@StaceyFurt I love YOU! Only person I've added to my "favorites" in my phone in...7 years?!