Craig Agranoff

@alinainmiami @nikitabier Nobody seems to see my stuff so I just usually post to get thoughts out of my head and maybe one day the aliens will come and read it and my impression count will go to 2 😜

Visitors do not sit on school boards. They do not volunteer for local festivals. They do not advocate for infrastructure upgrades. Residents do. If you want a strong civic fabric, invest in the people who are woven into it.

Blight is contagious. Not because buildings infect each other. Because expectations do.

How to Use AI in Marketing Without Losing What Makes Your Brand Unique - @Gripd gripd.com/how-to-use-ai-…

Many communities didn’t lose their people overnight. They lost them decision by decision. Cheap over lasting. Fast over thoughtful. Convenient over meaningful. Eventually residents learned the same lesson.

I meant “shouldn’t have”

When Norway loses (which they should have) they get together and do one final row. No looting. No rioting. Learn from them.

You can’t tell someone there’s no urgency…and expect them to act urgently!

Thought you might enjoy this @thorborg facebook.com/share/r/18acD3…

@alinainmiami @FIFAWorldCup Me too!

@EuroDale @siriterjesen Already started listening to Alt for Norge! Vi Taper Aldrig.

The most important songs you need to know when Norway beats England tonight 🇳🇴⚔️ Our National Anthem – "Ja, vi elsker dette landet" (Yes, we love this country) and the legendary battle cry "Alt for Norge" (All for Norway) ——— JA, VI ELSKER (translation): Yes, we love this country, as it rises forth, rugged, weathered, over the water, with the thousand homes. Love it, love it and think of our father and mother and the saga-night that lays dreams upon our earth. ——— ALT FOR NORGE (hype version): We give everything! Everything for Norway! Sacrifice all, if we must. We are red, white and blue! We'll fight the whole battle! For Norway, our fatherland! One for all, all for Norway. So come on, it's time to play. Dressed in red, white and blue, to the very end, we'll see it through, for Norway, in every way! ——— Heia Norge! Let's go Norway! May the greatest Vikings win. 🇳🇴♥️

Doritos gets its name from the Spanish word doradito, which translates to "little golden things" or "little pieces of gold".

Get yourself hyped before the Norway World Cup victory youtu.be/L6Cn8Gfiz90?is…

Status symbols only work when everyone agrees they matter. The moment you leave that environment, the status disappears. The same thing happens when cities market amenities that matter to insiders but not to investors, entrepreneurs, or future residents.

Cities often market themselves the way individuals introduce themselves at networking events. “Look what we’ve accomplished.” Successful cities market themselves the way great storytellers do. “Look what you could become here.”

The other day I asked someone to sing the lyrics to one of their favorite songs. They laughed and said they couldn’t remember all the words. A few minutes later the song came on. Without missing a beat, they sang almost every lyric perfectly. That got me thinking. The words were never forgotten. Their brain just needed the right cue to retrieve them. Marketing works the same way. People don’t remember your business simply because they saw your logo once. They remember because something triggers the memory. A color. A jingle. A tagline. A smell. A familiar shape. A feeling. The best brands don’t just create awareness. They create cues that unlock everything people already know about them. That’s why consistency is one of the most underrated strategies in marketing. You’re not trying to teach people something new every day. You’re simply trying to play the first few notes of a song they already know.

@MauraAlwyen We wrote the one for good guy roofing and I can’t stop singing it in my head!

@Lapp But not many have a good jingle, and that really makes good retrieval.

Your logo isn’t your brand. Your slogan isn’t your brand. They’re retrieval cues. They’re designed to instantly unlock everything people already know and feel about you.

Think about the last place you went out of your way to visit. Was it because it had easy parking? Or because it had something you couldn’t get anywhere else? Be honest.

Most economic development plans are trying to solve a human problem with technical solutions. People don’t fall in love with tax incentives. They fall in love with places.