Sabitlenmiş Tweet
Larry Kim
87.4K posts
Larry Kim
@larrykim
CEO @CustomersAI, Founder @WordStream; Acquired by USA Today for $150M - Columnist @Inc, @Medium. Popularized Unicorns in Marketing. Engineering @uWaterloo.
Boston, MA Katılım Aralık 2008
530.1K Takip Edilen683.5K Takipçiler
You know CustomersAI for visitor ID.
This is different.
AI agents that predicts who deserves to receive your emails before you send them.
That's the unlock: customers.ai/ai-audience-ag…
English
"Last 30 days engaged" is not a strategy. It's a recency filter with no idea who's about to buy.
We ran an AI prediction agent across every Klaviyo campaign a brand sent in April. Every send. Whole month.
$59,591. Up 80%.
Bonus: when you stop emailing non-converters, deliverability improves. Inbox placement goes up. List gets healthier automatically.
Brands using prediction are compounding. Everyone else is burning their list slowly.
English
Email marketing has a serious AI problem. Not the kind you're thinking.
Everyone aimed AI at the wrong part of the funnel.
Two years of AI-generated subject lines and copy. Nobody used it to figure out who should actually get the email.
Audience segmentation is still stuck in 2008. 🧵
English
2% of email sends generated 30% of revenue last year.
That's the number every operator should be looking at.
Pay close attention if you’re building 🧵
English
The only difference:
The @CustomersAI deliverability script.
Higher opens
Higher clicks
More revenue
Watch the 30 sec clip.
Then test it yourself: customers.ai/r/inboxer-life…
English
Do email deliverability tools actually work?
Most advice is theory.
So @emaildeepdive from ran a real A/B test in Klaviyo:
Same email
Same audience
Same send
One change 👇
English
@SenWarren The other airlines apparently don't use fuel and that is why they are doing ok. 🙄
English
Spiking fuel prices from Trump’s war was the nail in the coffin for twice-bankrupted Spirit airline.
FWIW, JetBlue merger failed because a judge, appointed by Ronald Reagan, said the deal was illegal.
Republicans are desperate to shift blame from higher costs hitting families.
English
@amyklobuchar I knew asal. We had a lot of things in common. She had a difficult time with this horrible disease. talked to her the day before she passed. This really sucks.
English
An incredible tribute to my former staff member Asal Sayas. Even in the face of a cancer diagnosis, she worked tirelessly for more federal research dollars and earlier diagnoses to combat the rise of this disease. She made a real difference and never stopped fighting for others.
washingtonpost.com/obituaries/202…
English
Takes 2 minutes. 100% free.
Most brands find at least one metric quietly bleeding revenue.
Grade your Klaviyo account here: customers.ai/klaviyo-grader…
LMK what you think!!
English
CustomersAI built a free Klaviyo Grader that benchmarks your account against brands with the same GMV, AOV, and industry.
So instead of "you're below average" you get:
"Your flow emails drive 20.5% of email revenue. Fashion brands at your GMV and AOV average 38.6%. You're in the bottom 32% of 47 brands just like you."
It grades you on:
→ Deliverability
→ Flow performance
→ Revenue per email
→ Business growth
→ Dozens of other KPIs
English
@JordanGal @harleyf @tobi Because Shopify businesses / dtc / ecom operators are mostly conservatives?
English
Tucker Carlson@TuckerCarlson
Paid partnerships with: Shopify: Launch your dream business with Shopify. Sign up for your $1/month trial and start selling today at Shopify.com/Tucker Paleovalley: Use code TUCKER & get 20% off your first order at paleovalley.com American Financing: NMLS 182334, nmlsconsumeraccess.org. APR for rates in the 5s start at 6.327% for well qualified borrowers. Call 800-685-5696 for details about credit costs and terms. Visit AmericanFinancing.net/Tucker.
English
Our government is stealing from us and wasting at least 35% of our tax dollars
The founding principle of America was leaving Kings and their oppression — which came in form of civil liberties and unfair taxation
Here we are folks… fight for the Union or lose our liberty.
Audit everything, immediately.
Alec MacGillis@AlecMacGillis
"Sheryl Cowan, 57, was making $272,000 a year as a senior VP at a U.S.A.I.D.-funded nonprofit when she was let go at the end of March 2025. Last month she had an online interview for a $19-an-hour job managing a Penzeys Spices store in Falls Church, Va." nytimes.com/2026/04/21/us/…
English
@adamislucky There's a very easy solution here. Become an american and live in a state that shares your values. Maybe south carolina or florida.
English
@nanrob3942 @adamislucky Gold stocks grew by 97-140% in 2025. It's about 1/3rd of the total gains last year. Not expected to be repeatable.
English
@adamislucky The smart money is bullish on Canada. So if you are bearish and the smart money is bullish, does that make you the dumb moneyman?
English
@LP_Bitcoin @Jason @grok they only work for around 5 years then de-orbit (crash back down to earth). it's not that bad because the tech evolves and starlink has plenty of capacity for stuff to launch.
English
English
Cannot say thank you enough for the support and encouragement!
I’ll work through all of the comments, DMs, texts, and emails tomorrow 😍
Aaron Orendorff@AaronOrendorff
Single greatest text of my life. And I waited 9 months to say yes. I am now CEO of The Operators. Chief Executive Officer (Yeah, holy f****** s*** 😬) Never thought I’d wear that title. Wasn’t even in the realm of possibilities. Like everything in my career and life, one stumbling foot in front of the next … miracles get born. Two years ago, almost to the day, @finn_radford DM’d me to ask if I knew anyone who could build the Operators Newsletter: “Of course, I’d love you to do it but I appreciate this may not be worth the squeeze for someone of your caliber.” I told him it would be. Off we went. From the newsletter to online events, I got deeper into the mix. But last Jul, when Sean asked if I wanted to be CEO … I knew I wasn’t ready. Neither were the Operators. I came on as Chief Content Officer in Sep. It felt safe. Something I knew how to do; something they needed. Around the same time, @mikebeckhamsm stepped in as interim CEO. There is no other word to describe who he is and what he did than “godsend.” Over the next 6 months, I rode shotgun with one of the greatest living leaders in any industry. Mike poured himself out, cleaning up + setting foundations. Little by little, then more and more, he showed me what he was doing, explained why and how, and began handing things over. Last month, Mike announced to the partners, “I’m ready to transition to board chair and have Aaron step in as CEO.” My heart leapt. What’s next? What do I do as CEO? Don’t f*** it up. We’re growing the team. We’re launching new shows. We’re developing more partnerships. We’re building new properties. We’re QAing to the hilt. I’m nothing if not a maniacal, ruthlessly meticulous, attention to detail + quality content person to the core. This is the only CEO role I feel built for. To the growing cast of Operator creators and leaders, thank you for trusting me: - @finn_radford - @mikebeckhamsm - @mbertulli - @JasonPanzer - @seanfrank - @codyplof - @couuor - @connorrolain - @MehtabKarta - @KatyMimari - @hwoperator - @ChereneAubert - @Mike_R_Blanke - @FoldesCraig - @BenFlohrOG There’s more, but they’re not on social. To three of the people who have supported and guided me the most, thank you for being my friends: - @MacCoyMerkley - @andrewjfaris - @EmmettNaughton I have never been more excited, more intimidated, more honored, more humbled, more LFG in my professional existence. We’re just getting started.
English
Peter Drucker said it in the 1950s:
"Marketing and innovation produce results. All the rest are costs."
True in 1950. Just a lot more actionable now.
Most companies are paying an enormous coordination tax to move information from one human to the next.
We stopped paying it.
The question isn't whether this happens at your company.
It's whether you'll be the one who leads it or the one it happens to.
#eventmodeling
English
"Aren't your engineers just doing PM work now?"
Partly, yes.
The difference: no extra layer. Closer to the stack. Closer to the customer problem. AI handles the translation in between.
We collapsed the distance between insight and output.
The great PMs generate original customer insight and shape strategy.
Most PM time doesn't look like that. Most PM time looks like coordination.
English
We eliminated our product management function at @CustomersAI .
No PMs. Zero.The top 1% of PMs would have seen this coming and led the transition themselves.
Here's what actually happened 🧵
English