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Levis Lawrence
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Levis Lawrence
@Larry_levis
Onesha CTO. Tech-lover and Internet Connoisseur. UX designer and Web Dev. Lives life to the fullest. Believer in Startups, Entrepreneurship and #Onesha.
Nairobi, Kenya Katılım Kasım 2012
608 Takip Edilen267 Takipçiler
Levis Lawrence retweetledi
Influencer marketing has been all the buzz on social media, in brand launches and for events over the past 5 years. This form of awareness is growing in popularity and it takes a certain amount of skill to match the right brand with the right influencer.
#influencermarketing
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@OneshaDigital *Just because someone is famous doesn't mean s/he can resonate with every brand. Creators can choose what content they want to push and be associated with.
Azziad #KOTLoyals #COVID19KE #brandstrategy #InfluencerMarketing
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Levis Lawrence retweetledi
@BeingWesh Ask most influencers where they lie in a brand's "Customer Pipeline Development " and they have no idea.
Azziad may generate awareness for Telkom(She cannot make me switch to Safaricom) but might do Lead Generation for Kotex(She might make her fans switch from Always to Kotex)
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So in her rate card, she needs to break down industry needs so that value is attached to that rate card, not a blanketing rate for all brands.
BERNARD M NYAGAKA@bernard_nmomayi
@BeingWesh One thing that influencers need to clearly state in these rate cards is where they lie in the brand's customer journey. Is she better positioned for "Awareness" or "Lead Generation".They can clearly deduce this from the type of engagement they get on various posts.
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Azziad may generate awareness for Telkom (She cannot make me switch from Safaricom) but might do Lead Generation for Kotex(She might make her fans switch from Always to Kotex)
More at @oneshadigital
#brandstrategy #InfluencerMarketing encermarketing
BERNARD M NYAGAKA@bernard_nmomayi
@BeingWesh @Onesha_tech recently finished doing a campaign for a client and we had to actually help the influencers we were working with develop a strong brand proposition for their other clients, seen this first hand.
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Levis Lawrence retweetledi
Levis Lawrence retweetledi
Levis Lawrence retweetledi
Yes go Azziad go . You are on the right track , charge as high as you can before your brand loses value , but don’t forget to invest , that’s the only thing most influencers forget
Nairobi, Kenya 🇰🇪 English
Whoever leaked the rate card ya Azziad in the hope of dicrediting her was a #BlessingInDisguise. It is now a countrywide conversation 😆😆
#freemarketing for her
#WednesdayMotivation
#InfluencerMarketing
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#Influencer Marketing doesn't come cheap if you know their worth #WednesdayMotivation
Azziad
Kanye
#oneshacreatives
Hilarious Tweets@_SavageOne
@BravinYuri I've worked for corporates for 8years now, 3years heading Marketing department and believe me when I say, Azziad's rate card is cheap. We've coughed Ksh.200K for an MC < 2 hours!
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Levis Lawrence retweetledi
Depending on target audience and #campaign objective, YES. Some brands have >5 million as a monthly budget. #Influencer Marketing is growing locally.
#WednesdayMotivation #oneshacreatives Azziad
Victor Mochere@VictorMochere
Is there a brand in Kenya that can pay Azziad this much?
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Levis Lawrence retweetledi
👍🏾💯 True. #Influencers also should be cautious of what their brand is tied to. They should pick a category and grow with it.
#marketingstrategy #covid19brandstrategy #oneshacreatives
Azziad Kanye
Phelix Juma@jumaphelix
Which brands (and their values) do you resonate with? Which target audience do you resonate with and which brands are they consumers of? Other than the number of followers, why would a brand pick you over your competitors? #azziad #infuencermarketing @DataInsense
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Levis Lawrence retweetledi
Azziad has used pricing as a positioning tactic. When so many people know you, everyone approaches you with their budget. Sometimes you have to push yourself to the front and only deal with the greatest demand.
@AzziadNasenya has shown her brand is a value to be paid for.
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Levis Lawrence retweetledi
Levis Lawrence retweetledi
What #strategies are your brand using in advertising during this period?
#oneshawebinars #covid19brandstrategy
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Levis Lawrence retweetledi
The #economic impact and #health repercussions of the pandemic have to be considered for every business.
The saving mentality has been taken by many consumers and therefore brands have to compensate this in their #marketing strategies.
#oneshawebinars #covid19brandstrategy
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@MuthuriKinyamu @Onesha_tech @LeAnnePeris Their target market has shifted to large orgs who can pay a premium & require high standards. Thus freelancers with high skill level r good for #Andela as they will be gotten on demand compared to fixed salaries for their mid-level devs. Strategic and business move on their side
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@Onesha_tech @LeAnnePeris Software dev consulting and digital agencies have been around. And freelancers available locally. The project management cost there is enough to do the work itself if you hire directly. It only makes sense for those clients overseas but local ones are budget sensitive. Ama?
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BREAKING: After Axing 135 Staff, Andela Will Go Fully Remote & Give Jobs To Non-Employees weetracker.com/2020/05/08/and…
@Onesha_tech has always supported remote work :)
@MuthuriKinyamu things are moving fast.
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