Lars Maat

🙏 ppcsurvey.com/top-50-most-in…

Thanks @heroconf / @brightonseo . It was pretty difficult to rush a 45-minute presentation in just 20 minutes. But managed to do so 😅 If you want the slides, let me know! #heroconf #brightonseo

'Google is holding so many businesses hostage' That is how a presenter start at @heroconf . His thought: most businesses are so depending on Ads with almost no organic traffic. But how can he blame that on Google? Isn't it the responsibility of the business owner to fix this?

... And thanks to @ebner_cindy as well! Nice to see you didn't gave the same presentation as you did in @FriendsofSearch 😎

So far, I've seen two talks at @heroconf. Both were about AI agents and automations in PPC. Both speakers swear by Claude Code and the fact that the data you give the agents, determines the success So far, I couldn't agree more 🙌 Thanks @BN_Wenner for your insights!

@adwexp @yoann_partners The schedule is looking nicely this year. Well done!

Another big name in PPC is joining us in Bologna this October: @yoann_partners Top 50 SEA specialist worldwide. Formerly Trainline and Decathlon, founder of Adellus. He'll be talking advanced Looker Studio Dashboards, more details below.

Brighton! 🇬🇧 @heroconf See you this Friday!

Is your ROAS looking great, but your revenue growth flattening out? You might be optimizing for conversions that would have happened anyway 😅 What most platforms report is attributed return, not causal lift. searchengineland.com/your-roas-look…

Many marketers are chasing high ROAS while their bottom line remains stagnant. It’s a dangerous "vanity metric" if you don’t look under the hood. 📉 You have to look at incrementality. Read my thoughts on this on my newest @sengineland article: searchengineland.com/your-roas-look…

Really enjoyed @DME_Conference. If you want to have a look at the slides, let me know! For now: from working in 🇵🇹 to relaxing with the family in 🇪🇸 See you in a week!

@siliconvallaeys Thanks Frederick. Hopefully I'll bump in to you at a conference soon!

It’s rare to find another founder as obsessed with AI workflows as I am, so diving into Lars Maat’s approach to team-wide adoption was a total blast. His take on balancing rapid automation with human accountability is exactly what agencies need to hear right now. #AI #MarketingAgency #PPCTownHall youtube.com/watch?v=YhWyTO…

Flying to Lisbon 🇵🇹 for the first time ever to speak at @DME_Conference. Laat time I was at their event, it was in a snowy Vilnius 🇱🇹, hopefully I'll see some sun this time 😅 I'll be on stage this Wednesday! #digitalmarketingeurope

@AlfredSimon Probeerden ze jouw tool te verkopen aan jou? 🤣

Today I was invited to a meeting to look at a tool. Then there they explained to me how it works and why we need that at our agency. Only problem I'm the one that made the original tool for the community where they are also members. Fun times :D

@AlfredSimon Thanks mate!

@larsmaat you only being the 19th says a lot about that list. That's criminally low :D. I'm not sure who is above you, but my point is still valid.

🙏 ppcsurvey.com/top-50-most-in…

@AlfredSimon Impressed as hell with the content you made. Nice job!

Finished one of my most fulfilling and ambitious projects The AI Agent Challenge inside The PPC Hub community 5 days. 2000+ PPC specialists embarking on a new journey. The goal? Give every participant a working AI system for Google Ads. Not a demo. Not a presentation (ugh 😬 ). A real tool they can use every single day. We built PPCOS. A CLI tool that packages skills and specialized agents into per-client workspaces. RSA creation. Search term analysis. Quality Score auditing. Competitor scraping. You name it, we probably have it (or will have it :D WIP) All accessible through simple slash commands in the terminal. Every failed experiment, every lesson, every FAFO session it all led to this. And the community response really made it special for me: "Making the setup as easy as you did is a skill in itself" "I ASKED CLAUDE... and then kept pressing yes. Had no idea what it was doing but it worked. :D " "I already felt as an IT expert during the set up :P" Seeing the excitement in the community was the best thing for me. Super jealous that some of them experience the impact of AI for the first time 😅 It's really a "holy crap" effect :D People who had never opened a terminal before were running AI agents by day 2. That's the part I'm most proud of. But none of this would exist without Bob Meijer and Miles McNair. Bob created the PPC Mastery Operating System - 60+ SOPs and playbooks that give the agents their brain. Without that, you just have a clever tool with no knowledge. The community where all of this could happen. The PPC Hub is the reason thousands specialists showed up, helped each other, and walked away with something real. Best place to be if you are doing Google Ads. I brought the tech and some knowledge. They brought everything else. Grateful doesn't even cover it. Claude himself couldn't describe the feeling I have :D P.S. We're just getting started P.P.S. Back to building

We are on it as well. Again. Expect a lot LinkedIn posts today 🤣

Read my newest blog on @sengineland about agentic AI and vibe coding: The next evolution of PPC management searchengineland.com/agentic-ai-and…

@HattumMark Thanks. En nog sorry voor vorige week zondag 👀😅

@larsmaat Goed artikel Lars!

Agentic AI and vibe coding: The next evolution of PPC management searchengineland.com/agentic-ai-and…