LawLytics

Your law firm's keyword strategy is dead. 🪦 AI doesn't count keywords. It reads, reasons, and retrieves the passage that best answers a potential client's question. If that passage isn't yours — it's your competitor's. 🧵How attorneys can stay visible in AI search:

After 4 years heads-down building, our CEO Dan Jaffe has some things to say. And in so many words, that's this: The same predatory dynamics that broke legal marketing in the SEO era are back — with better technology. For all the insights, check out👇 linkedin.com/pulse/ive-been…

For you lawyers out there wondering about AI and legal marketing, here's a hot take from someone who's been on both sides of the table: "Wait and see" on AI is reckless advice for lawyers. So is panic. Here's the difference—and why it matters more right now than it ever has.🧵

Here's how to find exactly what your site is missing and fix it without it taking over your life. lawlytics.com/blog/content-v…

Raise your hand if your law firm website was last updated... a while ago. 🙋You're not alone. In traditional search, that was ok. But in AI search? Not so much. #LawFirmMarketing

Your next client is searching for an answer right now. Is it on your website? Use this funnel to find out. (On Monday, we'll share a blog that delves further into it.)

📊 POLL: Before you go — weigh in: What do you think your biggest barrier to ranking in AI search is?

Want the full breakdown? I just published a deep-dive on how AI search processes legal content, why certain law firm websites get cited (and others don't), and the exact writing strategies to put your firm in front of AI-driven searchers. 👇 lawlytics.com/blog/beyond-ke…

Your law firm's keyword strategy is dead. 🪦 AI doesn't count keywords. It reads, reasons, and retrieves the passage that best answers a potential client's question. If that passage isn't yours — it's your competitor's. 🧵How attorneys can stay visible in AI search:

The full action plan – including the brand guide prompt, the audit checklist, and a step-by-step workflow from blank page to published post – is live on the LawLytics blog. 🔗 lawlytics.com/blog/are-you-u… #LegalMarketing #LawFirmMarketing #AIforLawyers

Solo and small firm attorneys compete on personality, trust, and connection. AI helps you get that on the page faster. But your voice, your experience, and your judgment are still the ingredients that convert visitors into clients. AI is just the tool. You're still the attorney.

Big law firms aren't cutting staff because of AI. They're hiring MORE — specifically to audit AI-generated content. Solo attorneys can't do that. But here's the good news: you don't need to. 🧵