Muaaz@mws
Just finished a meeting with YouTube about their New Midrolls Update
[this will be a long Tweet, please Like/RT]
The situation is currently worse than I thought
But YouTube wants to work with me to figure it out, so I'll be sending them a bunch of feedback
What's Happening:
Starting May 12th YouTube will no longer let Creators manually place Ads wherever they want in their videos
What’s This Mean:
Ads will have to be approved by YouTube as Non-Interruptive Ads
Interruptive Ad: This Ad appears for viewers in the middle of a sentence, when something big is happening in a video, etc.
Non-Interruptive Ad: An Ad that only shows up during Natural Breaks (like Pauses, Transitions, etc.)
Why is YouTube doing this:
YouTube believes showing Ads that don't interrupt the viewing experience will increase Views and Revenue
Now at first glance, this makes sense... BUT
Why this is horrible:
Many YouTubers, especially Gaming ones, edit their videos so there's No Deadspace, No Pauses, No moments where the viewer can get bored, etc.
There’s entire Niches on YouTube designed to keep the viewer hooked the whole time
For these Creators, since there are no Natural Pauses or Transitions, YouTube’s system will mark most Manual Midroll Ads as interruptive
Gaming Creators will probably earn way less revenue
YouTube’s Solution:
They said to let YouTube’s systems automatically determine the best place to put Ads for your video if your Manual ones aren’t being approved
But if you’re a YouTuber, you know how bad their Automatic Ads System is
It usually places Ads in the most random spots. Sometimes the first Ad being 10+ minutes into the video, which results in WAY less money being made because Viewers don’t get served that Ad
And for Gaming Creators, the system might still find ZERO suitable Ad Slots even with the automatic system, which is horrible
So I asked YouTube about this scenario:
I straight up asked them if people like Gaming Creators will earn less money if YouTube can’t find Non-Interruptive Ad slots in their videos
and they basically implied that Yes, these Creators will earn less money…
I was even told that if making revenue through Midrolls is important to you
Then you should consider changing how you make videos to include things like Natural Breaks, Natural Pauses, etc.
I’m normally the biggest advocate of YouTube but I couldn’t believe this when I heard it
Many Creators will make less money going forward if this goes through
What happens to your old videos?
Any videos that you uploaded in the past, WILL be affected
YouTube won’t show Interruptive Ads to viewers anymore after May 12th
They’ll only show Ads when there are Natural Spaces/Breaks in your video
So if you have old videos that bring you passive revenue monthly
And YouTube can’t find any suitable ad slots in them..
Those videos will start earning significantly less money.
Where we’re at now:
- Nothing is changing until May
- YouTube wants to work with me to gain feedback
- We can fix this before it goes into effect
The fact YouTube is willing to listen to Creator Feedback on this means anything is possible
It looks really bad right now but I think they’re slowly realizing that
DM me if you want me to pass anything to YouTube
