Lead Monitor

The final #marketingmaestro interview is with Neha Sethi, Head of Marketing at @Teleperformance India. Thanks to everyone who has taken part! leadmonitor.ai/2023/10/04/tel…

Revisiting the increasingly revelant issue of #cybercrime. leadmonitor.ai/2023/08/10/why…

ICYMI: We chatted to media representatives to explore the tech trends changing #publishing and #media and making the headlines. pressgazette.co.uk/marketing/top-…

Our #marketingmaestro interview series continues with Sarah Hall at DC Thomson. We talk about the power of Millennial and Gen Z parents when it comes to marketing. leadmonitor.ai/2023/09/12/bea…

Thanks to Sharon Curr at Merkle B2B EMEA for her article exploring sustainablity and B2B marketing.👇👇👇 leadmonitor.ai/2023/08/18/gre…

We recently spoke to media representatives and explored the tech trends changing #publishing and making the headlines. leadmonitor.ai/2023/08/24/top…

Always a pleasure to share our longer reads, and this one is a must for anyone interested in #cybersecurity and #cybercrime. leadmonitor.ai/2023/08/16/cyb…

We've published over 60 interviews with senior marketers in our #marketingmatters series: You can find them all here - pressgazette.co.uk/subject/market…

Just days after the Electoral Commission admitted a hack put details of more than 40 million voters at risk, we look at the ramifications of cybercrime for #digitalmarketing. leadmonitor.ai/2023/08/10/why…

As the issue of AI ethics continue to make the news, a look back at the halcyon days of 2022. A shout out to Gemma Banks, Louise Findlay-Wilson, Josh Wood, Michael C., Jem Lloyd-Williams, Will Brookes, and Adrian Palmer for their contributions. leadmonitor.ai/2023/02/07/une…

Halfway through the new week, so it is time to roll out another #marketingmaestro interview. Thanks to Andrew Soane at @thoughtworks for his insights into social media, content and technology, and the marketing trends of the future. leadmonitor.ai/2023/08/01/tho…

Last month we chatted to event experts to discover how to maximise sponsorship opportunities. leadmonitor.ai/2023/06/07/eve…

Revisiting something we explored earlier in the year useful for anyone in #digitalmarketing or #advertising and #sales: What makes a good lead, qualifying and generating MQLs, and improving overall lead scoring. leadmonitor.ai/2023/02/07/b2b…

Is there a right or wrong way to work with clients? We spoke to agencies and brands about walking this fine line. leadmonitor.ai/2023/07/12/wor…

Working directly with clients can be challenging for the best of us, but it is a two-way street. leadmonitor.ai/2023/07/12/wor…

Always interesting to speak to tech giants @Microsoft about new trends in marketing. Thanks to Mark Richardson at Microsoft Advertising for insights into #martech, #advertising and #marketing. leadmonitor.ai/2023/07/04/mic…

A Thursday #marketingmaestro interview for you. We caught up with Rachel Smith at @exchangewire to talk content, social media and technology. leadmonitor.ai/2023/06/28/exc…

It is nearly the end of the month, so what time is it? Time for the latest Advertising Standards Authority rulings of course! June sees #ads involving Rio Ferdinand, Chris Eubank Jr and ArrDee. Lucky us... leadmonitor.ai/2023/06/26/asa…

#b2bmarketing people, listen up - budgets are looking good moving forward! Oh, and there is just the matter of #chatgpt and #generativeai improving your lot. LinkedIn's latest report on B2B marketing is in, and those in the know reflect on the findings. leadmonitor.ai/2023/06/22/lin…

Most industry events depend on sponsorships to succeed; we speak to several experts about how to maximise sponsorship opportunities both before and during the event. leadmonitor.ai/2023/06/07/eve…