Leadtail

Nobody's reading your 10-page white paper anymore. Arya Barirani, CMO of Hitachi, breaks down the two exercises every B2B marketer needs: brand building and smart channel strategy. Because great messaging means nothing if you can't reach the right people. Watch the full episode. ▶️ bit.ly/4rujht9

Bravery in B2B marketing is about making bold choices when others play it safe. Lindsay Tjepkema of Human Brands Win breaks down her BRAVE framework, and why trust and authenticity are real differentiators in B2B. Worth a listen. 🎧 youtube.com/watch?v=boROq8…

You don't have to be a thought leader to benefit from social media as a B2B executive. Curate content. Set a manageable schedule. Engage with your community. A little goes a long way. 💡 Here's why even a minimal presence makes a big difference: bit.ly/4gmxR0V

If you're not following Ashley Faus yet, you're missing out! Head of Lifecycle Marketing at Atlassian, author of Human-Centered Marketing, and one of the sharpest thinkers in B2B, she just dropped a great podcast episode on trust, thought leadership, and why the funnel is broken. Check it out. 👀 toprankmarketing.com/podcast/beyond…

B2B buyers are 70% through their decision before they ever talk to your sales team. In this episode of Tomorrow's Best Practices Today, Deb Wolf, CMO at @Dataminr, breaks down what that means for your go-to-market strategy and how AI is changing everything. ▶️ youtube.com/watch?v=095k4Y…

Social media is one of the biggest opportunities for B2B brands to build real community and human connection. 🤝 But choosing platforms, setting a cadence, and creating content that actually moves the needle can get overwhelming fast. We broke down the essential strategies every B2B social marketer needs.👇 leadtail.com/b2b-social-med…

Baking soda went from kitchens to cleaning supplies. Who figured that out and how? Ashley Faus (@ashleyfaus) of @Atlassian uses that story to ask something every B2B marketer needs to hear: where's the human insight pointing you to your next profitable segment? Check out her episode of Tomorrow's Best Practices Today: youtube.com/watch?v=D5bJzl…

Shaun Davidson of @SembitCorp spent $15K on ads. Got zero leads. So, he reverse-engineered ChatGPT instead. 🧠 37% of searches happen in AI chat now. If LLMs aren't recommending you, you're invisible. Shaun breaks down what actually works. ▶️ youtube.com/watch?v=X84wgv…

Scaling a startup takes guts and strategy. 💯 In this episode of Tomorrow's Best Practices Today, Usha Iyer from @hivebrite breaks down customer retention, product-market fit, and how AI is changing the game for customer data. ▶️ Watch here: bit.ly/4kuMceF

Happy Valentine's Day to all the B2B marketers out there! Here's to the marketers who bring creativity, strategy, and heart to everything they do. 💖

Traditional ABM is dead, SEO is shifting to GEO, and the old playbook is obsolete. In this episode of Tomorrow's Best Practices Today, Doug Bell from @ChiefOutsiders breaks down how AI and "vibe coding" are reshaping B2B marketing. And it'll change how you think about your GTM strategy: youtube.com/watch?v=pmWOlc…

AI will reshape marketing ops. That’s settled. 🧑‍⚖️ The real question is how fast will your team move, and how much control are you willing to give up? Tom Grubb breaks down what’s actually changing and where teams get stuck. Watch here: bit.ly/45DVVcw

A whole marketing teams are using AI agents wrong. 🤖 AKA, treating them like shortcuts when they should be treating them like teammates. Erin Cresta from Demand Sema4.ai breaks down what it actually looks like to build a marketing engine with agentic AI from day one. ▶️ bit.ly/3LIt3cs

Most marketing leaders don't talk about the messy parts. The missteps, the pivots, the moments that changed everything. Cari Jaquet does. In this episode of Tomorrow's Best Practices Today, she shares what it really takes to grow from demand gen to CMO, scale teams under pressure, and know when to kill a campaign. Honest, human marketing leadership advice is one click away. 👉 bit.ly/4nBb7xo

1 in 4 potential customers can't engage with your brand online. In this episode of Tomorrow's Best Practices Today, Mike Barton from AudioEye breaks down the fundamentals of accessibility and shares practical tips to make your site usable for everyone. Your UX and business performance will be stronger for it. 💪 Watch the episode: bit.ly/490FlGh

"The tools serve us, not vice versa." ⚒️ Monica Wright of Wanjo Consulting breaks down what actually moves revenue, where AI fits in your GTM stack, and why creativity and human connection will be the real differentiators. Full convo ▶️ bit.ly/49elQtD

AI is rewriting the rules for B2B sales and marketing. ✍️ Clint Oram, co-founder and former CMO/CTO of SugarCRM, breaks down what's working, what's hype, and how you can stay ahead. Watch the full episode. ▶️ bit.ly/4bqfJDL

Buyers are more informed than ever, yet deals are harder to close and trust is harder to establish. The gap: 86% of buyers say seller expertise drives trust, yet only 45% actually trust the sellers they engage with. @Forbes breaks down how to close the trust gap. 👉 bit.ly/4jjXiTp

The ABM playbook you used in 2025 won't cut it in 2026. @Forbes breaks down what you need to focus on now: AI-driven personalization, first-party data strategies, and multi-channel orchestration. Your 2026 ABM roadmap. 👉 bit.ly/4qrbMD8

🎬 We're hiring a Digital Producer! Create graphics + short-form video for B2B clients. Work remotely with a supportive team that values independence and growth. Need: Adobe Creative Cloud, Figma, CapCut skills + social media platform experience. Contract role, 20 hrs/week, potential for full-time. Apply today! 👉 bit.ly/4pnUzd3