Leadtail

B2B buyers are humans first. Mariana Cogan built her entire marketing philosophy around that, shaped by a multicultural upbringing across Mexico and Japan. 🌎 She joined Agents of Change to share how she connects complex technical products to the real people buying them. Watch the full episode here. 👉 youtube.com/watch?v=Q311O5…

AI works best in content marketing when it handles research, ideation, and QC, freeing humans to do what humans do best. 💯 Sean Tyson and Anna Zhao of Quietly joined Agents of Change to share how they integrate AI without disrupting creativity or collaboration. Check out the full episode. 👉 bit.ly/4naUMj4

Everyone talks about winning clients. Nobody talks about what happens to your team during the growth process. Mack Garrison, founder of Dash, joined Agents of Change to share how prioritizing HR and building an empathetic culture is what truly makes agency growth sustainable. Watch the full episode. 👉 bit.ly/3VFuZUH

Running LinkedIn ads like a lead gen vending machine? Justin Rowe, Founder and CMO of Impactable, breaks down why that's leaving serious pipeline on the table. 💸 ABM, long-cycle retargeting, thought leadership ads, and more. He covers the full playbook on Agents of Change. Catch the episode here. 👉 bit.ly/4pIY0MC

Angus Robertson, founder of Outcome Marketing, has built full applications, diagnostics, and AI agents that plug directly into workflows. 🤖 What used to take months now takes days. This episode of Tomorrow's Best Practices Today goes way beyond surface-level AI talk. Catch the full episode here. 👉 bit.ly/48EjT9d

Master cold outreach and you become the most important messaging asset in your company. 🙌 Tiffany Otten of Power Digital Marketing breaks down how brand, messaging, and sales alignment work together on Agents of Change. Watch the full episode. 👉 youtube.com/watch?v=SMhHHd…

Mark Ogne, Chief Marketing and AI Officer at Kompetently, thinks its's backwards that technology asks people to adapt to it. Instead, wrap the tech around the person. And root the experience in simplicity. As AI handles more of the "how," the "why" becomes everything. 🤖 Full episode: youtube.com/watch?v=nXWIb1…

Google still holds 93% of global search share. And AI engines are training directly on that data. For B2B startups, that means high-quality content across every format is non-negotiable right now. Erin Cresta, Global VP of Digital and Demand at bit.ly/4fKBqxt, breaks it all down on Tomorrow's Best Practices Today. 👀 Watch the full episode: bit.ly/4ty0heB

Happy National Pet Day! 🐾 Shoutout to every pet who has crashed a Zoom call, sat on a keyboard, or provided emotional support during a campaign launch. You are the real MVPs!

The moment a new customer gets their login credentials is the moment to plug them into a community. 🔌 🧑‍🤝‍🧑 Kevin Lau of F5 Solutions breaks down why the first 90 days make or break customer loyalty in SaaS. Watch the full episode: youtube.com/watch?v=bHXXGq…

The Easter llama has arrived! 🦙 Wishing everyone celebrating a Happy Easter! Spring is a natural reset. New energy, new pipeline, new opportunities to show up differently for your audience. Here's to a season of fresh starts and bold moves.

AI tools like Claude, Grok, and Gemini are reshaping how buyers find content, and organic social is now feeding those models too. Nick Fraunfelder, CEO of @SureOak, breaks down what marketers need to know to stay visible. 👀 Full episode: bit.ly/48d6Cnw

Showing up as "the answer" in AI search is only half the battle. Robin Bulanti, CEO of Offleash PR, shares that buyers are also out there in niche communities, peer conversations, and spaces your website will never reach. Brands need to be present in both. Clear content for LLMs. Holistic presence everywhere else. Check out the full episode of Tomorrow's Best Practices Today. ▶️ bit.ly/4bostdW

Most teams try to use AI to fix a broken process. Melissa McCready, Practice Lead - Growth Operations at HLX, flips that. Her analogy: making a PB&J 🥜 🍇 Before the sandwich, you need the plan, the steps, the inputs. AI works the same way. You’re teaching it from scratch. So the clearer the instructions, the faster it improves and produces better output. Start simple: "send an invite, then call three days later, then follow up with an email." That’s the sandwich. 🥪 Watch the full episode: bit.ly/4m0ystb

Nobody's reading your 10-page white paper anymore. Arya Barirani, CMO of Hitachi, breaks down the two exercises every B2B marketer needs: brand building and smart channel strategy. Because great messaging means nothing if you can't reach the right people. Watch the full episode. ▶️ bit.ly/4rujht9

Bravery in B2B marketing is about making bold choices when others play it safe. Lindsay Tjepkema of Human Brands Win breaks down her BRAVE framework, and why trust and authenticity are real differentiators in B2B. Worth a listen. 🎧 youtube.com/watch?v=boROq8…

You don't have to be a thought leader to benefit from social media as a B2B executive. Curate content. Set a manageable schedule. Engage with your community. A little goes a long way. 💡 Here's why even a minimal presence makes a big difference: bit.ly/4gmxR0V

If you're not following Ashley Faus yet, you're missing out! Head of Lifecycle Marketing at Atlassian, author of Human-Centered Marketing, and one of the sharpest thinkers in B2B, she just dropped a great podcast episode on trust, thought leadership, and why the funnel is broken. Check it out. 👀 toprankmarketing.com/podcast/beyond…

B2B buyers are 70% through their decision before they ever talk to your sales team. In this episode of Tomorrow's Best Practices Today, Deb Wolf, CMO at @Dataminr, breaks down what that means for your go-to-market strategy and how AI is changing everything. ▶️ youtube.com/watch?v=095k4Y…

Social media is one of the biggest opportunities for B2B brands to build real community and human connection. 🤝 But choosing platforms, setting a cadence, and creating content that actually moves the needle can get overwhelming fast. We broke down the essential strategies every B2B social marketer needs.👇 leadtail.com/b2b-social-med…