Lean Luxe

Today at Lean Luxe 👉 bit.ly/2RCAodS ––@repeller: ‘Exploring the unadulterated joy of, yes, ‘Bicyclecore’’
 —@AjaSinger: The wellness racket, pt. 2 —@web: ‘How brands can beat ‘blanding’ syndrome —Why are the Danes so good at design?

@claytonchambrs Please stop.

Chacenstocks. Do we cop or drop?

@michaelmiraflor Peak spotted in the wild.

I am a cliché

@chaykak Startup.

what tv show should I review

@claytonchambrs Earthfare.

Is there a place with a wider selection of new-wave beverages than Erewhon?

@claytonchambrs Crisp.

Today’s fit 🔥

@manditodude We never wrote about social media detoxing in relation to Gen Z. It's a wave that's being spearheaded older, wealthier, more luxury-minded brands and consumers.

Like @LeanLuxe mentioned in their last newsletter, they’re a generation that’s starting to see the emotional effects of social media and “detoxing” is becoming more and more popular. (2/5)

Though Gen Z favors digitally native brands over establishment retail, I think they’ll be a generation craving a blended brick-and-mortar experience with online efficiency. Similar to @2PMinc focus on the future of malls in America. (1/5)

@claytonchambrs Hate to see it.

This is how GQ decides to dress America’s top footballer?!

@ariannamsanchez The fact that it’s currently an LLC hints to their ambitions: They may be wanting to keep things small scale, intimate, and manageable, rather than growth at all costs.

Super interested in the latest ~club~, The Delta (h/t @LeanLuxe). Will this Cobble Hill-based, members-only mom club (but you don't need to be a mom) run into the same issues of lack of diversity + accessibility as The Wing? Or does this FAQ answer serve as enough of a CYA?

For those who missed it, the 'Lean Luxe Completely Impractical Holiday Gift Guide 2020' is live. Enjoy. leanluxe.com/the-lean-luxe-…

@joshpremuda It's absurd. So yes.

@zoe_leavitt Eh. There’s far more to life than the latest direct-to-consumer design trend 😉

Loving this piece on the rise of the "overwhelming chaos" aesthetic (thanks @LeanLuxe!) Red Antler better be getting ready to adapt. pitchfork.com/thepitch/is-gl…

@uglyhugh Thanks for the invite.

togroni

@helena @web Lol 🙄.

@StevenPDennis @heyitsalexP @2PMinc @PamDanziger It’s a psychographic. Not a demo.

The truth about HENRY: Marketers have some major blind spots regarding this much-hyped psychographic Building on the work of @LeanLuxe @2PMinc @PamDanziger alexgreifeld.substack.com/p/the-truth-ab…

@VALENTI Order a vintage watch from @HODINKEE. They got you covered there 😎

@LeanLuxe what’s your take from a modern brand perspective

Thinking about “dark packaging” and how it’s no longer a thing

Today at Lean Luxe 👉 bit.ly/32LjO0F ––@andjelicaaa: The convergence of status, streetwear, and furniture is here —Amazon blatantly copies @whoop, boasts about it online —@tobyshorin: Squad culture, a pandemic force —@TaylorLorenz: The rise of the ‘college collab house’

Today at Lean Luxe 👉 bit.ly/3jnlunN ––Tyler Brûlé’s retail projections from 2017 look very prescient now —@andreawass: ‘@nbhdgoods, Pop Up Grocer as media brands?’ —Nick Foulkes’ hot take on luxury’s changing posture —@CaseyNewton's spot on critique of media's thinking

Today at Lean Luxe 👉 bit.ly/3aKsvvD ––@fromedome: ‘Somehow, natural deodorant’s become the luxury item du jour’ —@eastforkpottery: ‘Slow design is everything here’ —@edwinheathcote: ’The curse of the Airbnb aesthetic’ —@highsnobiety: ‘Hype's diagnosis? Narcissism’

@web Decent 😎.

The first issue of 2pm.inc had no original art or design. It had little added context or insight. The 593rd is a reflection of how seriously I take this role. We invest heavily in originality. And I put my heart into every issue. I want it to be the best.