Lewis Esson

You can now enable Claude to use your computer to complete tasks. It opens your apps, navigates your browser, fills in spreadsheets—anything you'd do sitting at your desk. Research preview in Claude Cowork and Claude Code, macOS only.

🗞️ Digital marketing news this week (16–25 March): 👇 🚨 Google's first spam update of 2026 is live: rolling out globally now. Check Search Console. 💼 LinkedIn rebuilt its feed with AI: expertise travels further, engagement bait gets killed off. 🛍️ Meta expanded Reels affiliate shopping to 22 countries + new partners including eBay & Temu. 📊 Meta scaled back ad disclosure labels & improved local audience insight tools. 🤖 Google's UCP now supports full shopping carts & live product data. Agentic commerce is accelerating. ✍️ Google is testing AI-rewritten headlines in Search. No disclosure to users. Same "small test" that became permanent in Discover. Audit your metadata now. 📋 Listicles, articles & product pages = 52% of all AI citations. Build for intent, not just volume. Which one matters most to your brand right now? 👇 #DigitalMarketing #SEO #MarketingNews #GoogleUpdate #AISearch

SEO isn’t about gaming algorithms anymore. It’s about: • Understanding people
• Structuring information better than competitors
• Building depth in one niche
• Playing the long game So many people quit too early but the ones who stay consistent are rewarded.

Unsure how to optimise your product pages for SEO? 💡💭 Keyword research, on-page optimisation, and captivating content are all key staples. Find out more from our Senior SEO Manager, @LewisEsson9, in our latest blog post ⤵️ bit.ly/45rt1uH #seoagency #productpages #seooptimisation

👉 Introducing the Stelrad Home Series Compact K3! Perfect for energy-efficient heating systems, offering exceptional heat output from a compact radiator design. 🔎 Home Series | Classic Compact K3 Shop online now: bit.ly/3vtTLxp #homeseries #stelrad pic.twitter.com/suc0o4x56B

We’ve only gone and done it 🤩 We’re over the moon to have Ecommerce Agency Of The Year at today’s #EUAgencyAwards 🎉 We’re so proud of the team! 👏 bit.ly/3tJ7zms #marketingagency #digitalmarketing

Looking to enhance your online presence? 🔥 Don't miss our podcast with SEO experts @andrew_tuxford, @LewisEsson9 and @CW_Christopher1 where they share strategies for standing out in the search results! Listen now 👉 bit.ly/3OBTD5o #seo #podcast

🚨 We’re hiring! 🚨 We’re looking for an SEO Manager with 1 year minimum search and client management experience who is self-driven and keen to get stuck in 🔥 Interested or know someone who might be? Apply now at bit.ly/3O49xnE 👈 #hiring #jobsearch #ukjobs

Google wasn't messing around. That's a decline for how-to rich results on mobile down to zero. And as promised by Google, desktop how-to rich results remain. FAQ rich results are on the decline too. Check GSC search appearance & read Google's announcement if you missed it.

🚨 We’re hiring! 🚨 We’re looking for an SEO Manager with 1 year minimum search and client management experience who is self-driven and keen to get stuck in 🔥 Interested or know someone who is? Apply now at bit.ly/3O49xnE 👈 #hiring #jobsearch #ukjobs

Very rare to see this level of tailoring nowadays, even on the wealthy. So let's talk about some of the reasons why it's great. 🧵

🚨 Join our team! 🚨 We're in search of an SEO Manager with a minimum of 1 year experience in search and client management. Apply now or tag someone who might be interested 👉 bit.ly/3O49xnE #hiring #seo #marketing

As part of a recent digital PR campaign with our client Free Office Finder, we compiled a list of all Tube Stations in Zone 1 London to find the average price per private desk space from Q1 to Q2 🚇💸

WE'RE FINALISTS 🤩🏆 We're excited to announce that we're finalists at the UK Agency Awards in the Best Integrated Campaign (large) category with client Stelrad! See you there! 🎉 #ukagencyawards #marketingagency #digitalmarketing

You heard it here first 😉 Get yours 👉 bit.ly/3CEgvdX #KourtneyKardashian #KourtneyAndTravis

PRs when the sun comes out😆

This change to Google's search results could move your website from the bottom to the top overnight. The key is in featured snippet optimization. And not every site is eligible – primarily due to the way their content is represented on the page. Instead of showing a single website within the featured snippet, Google is diversifying their answers by testing out showing up to 3 sites at a time, highlighting relevant sections from the page. In the example shown, you can see two different websites that have gone from ranking #5 and #8 (hidden down below) to now ranking at the very top of the page. For anyone that pays attention to CTR metrics for pages that rank in featured snippets compared to lower on the page, the difference can be like night and day. The pages up top get the vast majority of clicks. Generally, paragraph featured snippet optimization can come down to developing a well-researched, well-written and engaging article that provides the best answer in a 40-50 words snippet of content on the page. While similar principles apply to the new triple featured snippet test, Google seems to be focusing on a shorter snippet of text to fit within the space available, which appears to be up to a maximum of ~28 words. Moving forward, it could be smart to considering how well your content is optimized for featured snippets that have a max of 28 words as the parameter (rather than only using the reference for a max of 50 words). While the triple featured snippet is still just a test, Google is moving fast at the moment, so I wouldn't be surprised if this rolls out soon. Keep an eye out for the opportunities as they arise – it could mean your site has moved from the bottom to the top of SERPs overnight! #seo #searchengineoptimization #google #featuredsnippet

Head of SEO, @andrew_tuxford, Senior SEO Manager, @LewisEsson9, and Senior Content Manager, @XanderRS. Secure your spot 👉 bit.ly/3VYqKT1 #digitalmarketing #seo #keywordstrategy 2/2

There is a major SEO opportunity for eCommerce retailers with Google's generative AI release. This was an aspect of Google's I/O preview that I believe was lost on many, and could become a key organic traffic driver for some sites. While we are all now aware of the "Top 3" links to articles presented alongside the AI-powered result, there's also the free product listing component. Free product listings are an area of Search that Google has been heavily invested in in recent years, with queries that have commercial intent having generative AI now putting them front and center. At the moment, free product listings are primarily a feature that appears prominently in US search results. And it looks like Google is about to make this feature far more widespread in the near future. For my clients that currently receive strong exposure in free product listings (the CTR is exceptionally high already), I'm expecting this traffic to increase further. Google also introduced tracking of free product listings (primarily for Popular Product grids and Product Knowledge Panels) in GSC earlier this year. Identified through the 'Merchant listings' filter, I wrote about this more here: brodieclark.com/merchant-listi… This means that for sites that have well-optimized product feeds and Structured Data, you'll be able to accurately track changes to clicks/impressions in GSC and adjust your strategy toward any new opportunities. Again, this is quite an exciting part of Google's introduction of generative AI to Search. Just make sure your free product listings are in check and ready to capitalize on the opportunity!

We allow our teams to work from anywhere in Europe, not just from home! 🌍 Listen to what it means to team member, Miguel, who is currently working abroad 📍 #workingfromhome #remoteworking #wfh