Lin Grensing-Pophal

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Lin Grensing-Pophal

Lin Grensing-Pophal

@LinWriter

Business journalist and content marketer specializing in HR, employee relations, and digital marketing. #HR #marketing #strategy #tech #smallbusiness #blogger

Wisconsin/Minnesota area Katılım Temmuz 2010
8.5K Takip Edilen13.1K Takipçiler
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CIO.com
CIO.com@CIOonline·
Tech isn’t failing. Your workforce design is. Priyanka Dave reveals why capability gaps turn major ERP launches into costly disappointments. ➡️spr.ly/6013hG2yH #FoundryExpert
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Lin Grensing-Pophal
Lin Grensing-Pophal@LinWriter·
Weekend reminder for freelancers: Your past clients are your best source of new projects. A simple "thinking of you" email this week could turn into January work. #BizDev #ClientConnections
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Lin Grensing-Pophal
Lin Grensing-Pophal@LinWriter·
Memo to businesses: Your team has incredible expertise. But expertise alone doesn't build thought leadership. You need: A clear #positioning strategy Editorial relationships Consistent #contentcreation That's where writers like me come in.
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Lin Grensing-Pophal@LinWriter·
The best bylined articles I've written weren't about showcasing expertise. They were about solving a problem so specific that readers thought, "This person gets it." That's what earns trust. #PR #ThoughtLeadership
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Lin Grensing-Pophal@LinWriter·
PR tip: A feature placement in a niche trade publication often delivers more qualified leads than a mention in a major outlet. Know where your audience actually reads.
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Lin Grensing-Pophal@LinWriter·
Content strategy isn't just about what you create. It's about: When you publish Where you distribute How you repurpose Why it matters to your audience The "what" is just the beginning. #ContentStrategy #ContentMarketing
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Lin Grensing-Pophal@LinWriter·
If you're helping clients build their personal brand in 2025, remember: authenticity isn't about sharing everything. It's about sharing the right things consistently. Strategy > spontaneity. #PersonalBrand #ContentStrategy
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Lin Grensing-Pophal@LinWriter·
Trade publications get 100+ pitches a week. Yours needs to: Address a specific pain point Include data or expert insight they can't get elsewhere Match their editorial calendar Generic doesn't cut it. #PRTips #MediaRelations bit.ly/4cCTmst
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Lin Grensing-Pophal@LinWriter·
The difference between content marketing and thought leadership: Content marketing answers questions your audience is already asking. Thought leadership makes them ask new questions. Both matter. Know which one you're doing. #ContentMarketing #ThoughtLeadership
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Lin Grensing-Pophal@LinWriter·
Quick tip for freelance writers: Before pitching a bylined article, spend 20 minutes reading the last 5 pieces the publication ran on your topic. You'll spot the angle they're missing—and that's your pitch. #FreelanceWriting #WritingTips
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