Linkrunner

meta's algorithm is only as smart as the signals you send it if you're sending install events, it finds people who install apps if you're sending purchase events, it finds people who buy things configure accordingly

three types of mobile marketers: 1/ ones who check ROAS daily 2/ ones who check ROAS monthly 3/ ones who check ROAS when finance asks a question

the number of apps running UA without postbacks configured correctly is genuinely alarming

@Naina_2728 preach

marketers should be renamed to full time face card server respectfully because i’ve never met a marketer with a declining face card

vibes backed ad campaign > data backed ad campaign

"we paused the campaign because CPI went up" did revenue go up too? no one checked

@ajay__pawriya it's giving linkrunner if it was a premium clothing brand

Self-rejected pricing explanatory page exploration for @Linkrunner_io

@abhishricore and we are thanking the universe for good marketers like u <3

today, i’m thanking the universe for (#9 & #10): • sleep • fresh laundry • @Linkrunner_io • coffee

hot take: most apps don't have a scaling problem. they have a measurement problem that looks like a scaling problem.

if you know app teams still overpaying for attribution and you refer them to Linkrunner: 20% recurring commission for 6 months. they get 10,000 bonus free installs. everyone wins. linkrunner.io/partner

@ifyyouknowyk doomscroll

Being a social media manager, what do you do when you run out of ideas 😭😭

attribution shouldn't be something you figure out after Series A. the teams that get measurement right early almost always make better budget decisions at scale. apply here: linkrunner.io/partner

if you're a VC-backed startup still figuring out attribution, you probably shouldn't be paying enterprise MMP prices yet. so we built something for you. 🧵

50,000 installs is enough to: set up full cross-channel attribution across Meta, Google, and TikTok run your first real cohort analysis figure out which campaigns drive actual revenue, not just downloads before you pay a single rupee.

the Linkrunner Startup Program is for apps that have raised at least $125K and been incorporated in the last 3 years. you get: 50,000 free installs (2x the standard tier) dedicated onboarding from our team priority beta access to Creative Intelligence

most early-stage apps hit the same wall: you're running paid UA, creatives are live, installs are coming in. but you can't tell which campaigns are actually working. so you optimise blind. or you pay ₹3-8 per install to a legacy MMP to tell you.

CPI went down. nice. now check if the users who came in are actually doing anything. cheap installs and good installs are two separate categories that occasionally overlap

"active user" means nothing without a definition. opened the app = active? completed onboarding = active? made a purchase = active? pick one. write it down. don't change it.

growth teams that review cohorts weekly make better budget calls than growth teams that review totals weekly

the moment a growth team actually needs an MMP is usually about 6 months after they should have gotten one